Senior Marketing Demand Manager

Cube Software

$110K — $130K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in growth or demand generation, preferably in B2B SaaS.
  • Proven expertise in performance marketing across Meta, Google, and LinkedIn.
  • Hands-on SEO experience with familiarity in tools like Semrush or Ahrefs.
  • Understanding of AI search optimization for content (AEO/GEO).
  • Strong proficiency in HubSpot for email marketing and workflow management; Salesforce knowledge is a plus.
  • Ability to make website updates using a CMS; basic HTML/CSS knowledge is advantageous.
  • Self-directed and analytical mindset with a commitment to individual outcomes.

Responsibilities

  • Own and optimize paid demand generation on Meta, Google, and LinkedIn, including budgeting and targeting.
  • Develop and implement SEO strategies and content optimization to enhance organic growth.
  • Drive content structuring for Answer Engine Optimization (AEO/GEO) to improve AI search visibility.
  • Create and manage nurture and lifecycle email campaigns using HubSpot.
  • Regularly update website content and landing pages to improve conversion rates.
  • Establish and refine reporting metrics linking ad spend to pipeline performance.
  • Quickly adopt new marketing technology and AI tools to enhance productivity.

Benefits

  • 100% employee medical, dental, and vision insurance, including FSA/HSA options.
  • Flexible paid vacation and sick/mental health time to ensure personal well-being.
  • Stock options available for all full-time employees to engage in company success.
  • 12 weeks of 100% paid parental leave for birthing parents.
  • Quarterly learning budget for personal development through books, classes, or events.
  • Access to a supportive team of experienced tech startup leaders.
  • Opportunity to work at a company with a highly engaged customer base.
Full Job Description
Note: This position requires working onsite at our New York office Tuesday through Thursday. **About the Role** We're looking for a versatile, technically fluent growth marketer to own demand generation end-to-end. This is a hands-on role for someone who thrives across paid channels, organic/SEO, marketing ops, and light web work - a true generalist who can go deep on performance channels while picking up new tools fast. You'll be central to how Cube acquires and nurtures pipeline. **What You'll Do** - Own and optimize paid demand gen across Meta, Google (Search/PMax), and LinkedIn - budgeting, targeting, creative testing, and reporting on CAC and pipeline contribution - Own organic growth: SEO strategy, content optimization, and site architecture to grow non-paid pipeline - Drive Answer Engine Optimization (AEO/GEO) - structuring content to surface in AI search and LLM answers (ChatGPT, Perplexity, Google AI Overviews) - Build and send nurture and lifecycle campaigns in HubSpot (workflows, segmentation, email creation) - Make ongoing website updates - landing pages, copy, conversion optimization - using our CMS - Stand up and iterate on reporting across ad platforms, HubSpot, and Salesforce to tie spend to pipeline - Adopt and integrate new martech and AI tooling quickly, using AI natively in daily workflows to move faster - Partner with sales and RevOps on funnel metrics, campaign hierarchy, and attribution **What You Bring** - 5-8 years in growth / demand gen, ideally B2B SaaS - Proven hands-on performance marketing across Meta, Google, and LinkedIn - Hands-on SEO experience (technical + content); familiarity with tools like Semrush or Ahrefs - Understanding of how AI search surfaces content and how to optimize for it (AEO/GEO) - Strong HubSpot skills (email builds, workflows, segmentation); Salesforce familiarity a plus - Comfort making website edits (CMS; basic HTML/CSS a bonus) - Demonstrated ability to learn new systems fast and work AI-first - Analytical, self-directed, comfortable owning outcomes as an individual contributor **Nice to Have** - Experience marketing to finance / FP&A or technical buyers - Familiarity with HockeyStack, attribution tooling, or SQL The expectations above are meant to represent the ideal candidate, but if you don't meet all of them and think you'd be a great fit for this role, please apply. This position is open to candidates who are authorized to work in the posted location. Immigration sponsorship is not available at this time. **Full-Time Employee Benefits** - We provide 100% covered employee medical, dental, and vision insurance options, including FSA/HSA options plus free memberships to OneMedical, Teladoc, and Talkspace. - Our flexible paid vacation and sick/mental health time guidelines help you get the time and space you need. - We offer stock options to all full-time employees of Cube, as we want you to be connected to the success of the company. - We offer 12 weeks of 100% paid parental leave for the birthing parent. - We offer each Cuber a quarterly learning budget to spend on books, classes, or events that support your development. - You'll be joining an experienced team of tech startup leaders who are eager to work with you and provide support and mentorship! - You'll work for a company that our customers are truly excited about! #LI-Hybrid

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