Baldwin Richardson Foods Co.

Senior Marketing Communications Specialist (Food & Beverage Manufacturing)

Baldwin Richardson Foods Co. • $100K — $110K *
Westmont, IL 60559In-Person
Food & Beverages
5 - 7 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Communications, Marketing, Business, or a related field.
  • Minimum of 5 years of experience in marketing communications or content development.
  • Exceptional written communication skills for effective digital storytelling.
  • Demonstrated experience with digital marketing and success metrics analysis.
  • Proficient in graphic design software like Adobe Suite and Canva.
  • Familiarity with content management systems such as WordPress.
  • Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint).

Responsibilities

  • Execute the annual marketing communications plan aligned with BRF business strategies.
  • Create and distribute engaging content across multiple communication channels.
  • Design visually appealing marketing materials like graphics and flyers under brand guidelines.
  • Support integrated marketing campaigns across various media channels.
  • Manage day-to-day social media operations and monitor performance metrics.
  • Lead website content development and ensure SEO optimization and user experience.
  • Manage relationships and projects with creative agencies and external partners.

Benefits

  • Hybrid work model enabling flexibility.
  • Collaborative work environment with internal teams and external partners.
  • Opportunity to lead and innovate in marketing strategies and campaigns.
Full Job Description
Senior Marketing Communications Specialist (Food & Beverage Manufacturing)

Posting Start Date: 6/17/26

Division: Marketing

Location Type: Hybrid

Pay Min: 100,000.00 USD

Pay Max: 110,000.00 USD

Job Location: Westmont, IL, USA, 60559

Req Id: 668

WHAT YOU WILL DO

External Communications
  • Execute annual marketing communications plan that aligns with BRF business strategies leveraging program analytics, consumer, customer, and competitive insights.
  • Identify, create, and distribute compelling content across all communication channels to inform, inspire, and engage relevant audiences.
  • Design and produce visually engaging marketing materials, including social media graphics, event flyers, infographics, and email templates, following established brand guidelines.
  • Support execution of integrated marketing campaigns for BRF brands which may include video production, email marketing, direct mail, PR, digital media, and other brand enhancing assets.


Digital Platforms
  • Manage day-to-day social media operations, including scheduling posts, monitoring engagement, and analyzing performance metrics to inform improvements.
  • Help develop and execute digital marketing campaigns and content calendar to drive awareness and engagement.
  • Conduct social listening to monitor brand sentiment, industry trends, and customer feedback, leveraging insights to inform marketing strategies.
  • Lead website content development and management, ensuring the site remains up-to-date, visually compelling, and optimized for user experience and SEO.
  • Collaborate with internal teams and external partners to create and update website pages, blog content, and digital assets that support brand initiatives.
  • Update and maintain the corporate and branded websites through WordPress, including creating new pages and optimizing existing content for performance and accessibility.
  • Track and report on key performance metrics, optimizing social media, website, and digital marketing efforts based on data-driven insights.


Project and Stakeholder Management
  • Manage relationships with creative agencies, PR firms, and other external partners to drive successful marketing initiatives.
  • Support internal teams with marketing materials, presentations, and communication strategies to enhance brand visibility.
  • Lead ad hoc marketing and communication projects, ensuring timely execution and alignment with business priorities.
  • Establish and communicate policies and procedures to maintain brand consistency and ensure compliance with established guidelines.
  • Oversee workflow process development and documentation. Drive asset management process and train team on how to access.


WHAT YOU NEED TO BE SUCCESSFUL

  • Bachelor's Degree required in Communications, Marketing, Business or related field, supplemented with experience in marketing, agency or communications environment.
  • Minimum of five (5+) years of full-time experience in marketing communications and or content development.
  • Exceptional written communication skills and a talent for digital storytelling that leads to engagement on multiple digital channels.
  • Demonstrated digital marketing experience, including social media, email, and content marketing with an understanding of associated success metrics and analytics.
  • Proficiency in graphic design software (Adobe Suite and Canva) and digital marketing tools (social media platforms, email marketing software like MailChimp).
  • Experience using WordPress or similar CMS platforms.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint).
  • Excellent communication and presentation skills required to deliver clear perspectives on complex business problems.


#LI-LV1

About Baldwin Richardson Foods Co.

Baldwin Richardson Foods Co. is a privately held American food manufacturer based in Macedon, New York. The company produces a variety of food products, including sauces, syrups, and condiments, for both retail and foodservice customers. Baldwin Richardson Foods Co. was founded in 1970 by Baldwin Richardson, who began by producing syrups and sauces in his home kitchen. Today, the company has grown to become a leading supplier of food products in the United States, with a reputation for high-quality, innovative products and exceptional customer service.
Learn more about Baldwin Richardson Foods Co.
Size
500 employees
Industry
Food & Beverages
Net Income
$10 million
Founded
1970
5 Year Trend
+5%
Revenue
$100 million
* Ladders Estimates

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