POS-16578
Role Summary

The Customer Reference Program (CRP) is a strategic part of our go-to-market motion, helping prospects hear directly from customers who have grown better with us. By creating trusted peer validation, the program accelerates buying decisions, strengthens customer advocacy, and reinforces HubSpot's competitive position.

We're looking for a Senior Marketer to lead and evolve the Customer Reference Program into an AI-enabled, data-driven function that scales with our business. In this highly cross-functional individual contributor role, you'll shape how customer advocacy supports enterprise selling, expands across HubSpot's growing product portfolio, and becomes an even stronger competitive advantage.
What You'll Do

• Own the end-to-end strategy and operations of HubSpot's Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance.
• Partner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey.
• Build and maintain a diverse advocate community that reflects HubSpot's evolving products, customer segments, industries, and strategic priorities.
• Develop and implement AI-powered workflows that improve reference matching, advocate engagement, and overall program efficiency.
• Provide strategic leadership for day-to-day operations while partnering with the Customer Reference Operations Specialist to execute program activities at scale.
• Design and deliver exceptional advocate experiences that strengthen long-term customer engagement and encourage ongoing participation.
• Develop playbooks, documentation, and enablement resources that help revenue teams confidently identify, request, and use customer references.
• Measure and optimize program performance using KPIs such as reference fulfillment speed, advocate engagement, sales adoption, pipeline influence, and deal acceleration.
• Identify opportunities to improve program processes, automation, reporting, and customer experiences through continuous experimentation and data-driven decision-making.
• Serve as the primary subject matter expert for the Customer Reference Program across HubSpot's go-to-market organization.

What You'll Bring
Required Qualifications

• Proven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.
• Experience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.
• Demonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.
• Experience working within B2B SaaS or technology organizations.
• Experience with CRM platforms, marketing automation tools, or sales engagement technologies.
• Strong cross-functional leadership skills with the ability to influence without formal authority.
• Excellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement.
• Exceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Nice-to-Have Qualifications

• Experience supporting global go-to-market organizations.
• Familiarity with customer lifecycle marketing, customer communities, or executive advocacy programs.
• Experience measuring customer advocacy influence across the sales funnel.
• Experience measuring pipeline influence, revenue attribution, or sales enablement effectiveness.

Where You'll Work

• Location: United States
• Work Location: Remote
• Travel: Up to one annual trip.

Application Requirements

• Applications must be submitted by: Thursday, July 23 at 5pm ET
• Resume language: English
• Resume: Required
• Cover letter: Optional

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot's bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot's equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot's compensation philosophy.

Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices aren't just about checking off the box for legal compliance. It's about living out our value of transparency with our employees, candidates, and community.

Annual Cash Compensation Range:

$92,000-$138,000 USD

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At HubSpot, we value both flexibility and connection. Whether you're a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you'll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements