What You'll Do: Marketing Performance & Optimization • Lead the marketing investment cycle collaborating across credit, finance, and strategy teams to launch marketing campaigns • Architect and launch the firm's first optimization engine to target prospects, maximizing expected economics while maintaining policy thresholds • Partner closely with Growth Marketing teams to optimize campaign targeting, channel mix, creative performance, and customer acquisition cost (CAC) • Build and maintain bottom-up business unit economic growth forecasts • Produce the quantitative outputs that support investor reporting and capital market narratives, including securitization performance analytics and portfolio stratifications Customer & Portfolio Analytics • Build and own the account valuation (unit economics) models that underpin credit card investment decisions • Evaluate cardholder engagement trends, spend behavior, utilization, rewards engagement, and retention drivers • Conduct cohort analyses to understand customer lifecycle performance and long-term portfolio health • Partner with Product and Risk teams to evaluate customer quality, credit performance, and unit economics Experimentation & Strategic Insights • Design and measure A/B and multivariate tests to improve economic outcomes • Identify opportunities to improve conversion rates, portfolio profitability, and lifetime value (LTV) • Deliver actionable recommendations through statistical analysis, forecasting, and predictive modeling • Support executive decision-making with clear storytelling and concise business recommendations • Translate large, complex datasets into meaningful insights for both technical and non-technical stakeholders Data & Cross-Functional Leadership • Collaborate with Data Engineering and BI teams to improve data quality, accessibility, and scalability • Drive consistency in KPI definitions, reporting methodologies, and attribution frameworks • Mentor and develop junior analysts and foster a data-driven culture across the organization • Serve as a trusted advisor to senior leaders on growth strategy, portfolio trends, and marketing investment decisions Environmental & Working Conditions • Work is performed indoors in a fast-paced environment that requires the ability to manage multiple priorities and meet established workflows, schedules, and service expectations. • Employees regularly input, retrieve, and exchange information accurately using digital systems and applications to support operational and customer service objectives. • The role requires the ability to receive and exchange information with customers, peers, supervisors, and cross-functional partners through available communication channels, which may include meetings, email, phone, and digital collaboration tools, and may involve real-time, verbal, or in-person exchanges depending on business need. • Job duties may involve managing a high volume of inbound and/or outbound customer interactions and work activities using telecommunications and computer systems. The role requires the ability to read, analyze, and interpret information displayed on computer screens and remain in a working posture for extended periods, consistent with the demands of the position. • Work may be performed in a contact center, office, or remote environment, depending on business needs and the nature of the role. Onsite work environments may include shared workspaces, standard office lighting, and moderate background noise typical of customer service or operational settings. • Employees working remotely are responsible for maintaining a secure and productive workspace with reliable internet connectivity that supports company systems and safeguards the confidentiality of company and customer information.