Location: Remote (US, in ET - or CT)
Reports to: VP of Marketing
About the RoleiVerify is searching for a
Senior Manager of Revenue Operations to architect, scale, and optimize the revenue engine powering our next stage of growth. This is a senior, hands-on leadership role responsible for the systems, processes, and data infrastructure that drive pipeline generation, pipeline velocity, sales execution, and forecasting accuracy across the entire customer lifecycle.
You will own HubSpot, our GTM tech stack, and the operational backbone that supports Marketing, Sales, and Customer Success. Working closely with our GTM leadership team, you'll ensure systems, pipeline data, and forecasting inputs align with revenue reporting, modeling, and broader companywide metrics. This role is foundational in creating a predictable, efficient, and scalable GTM motion supported by clean data, strong governance, and automation that lets our teams move faster.
This role is ideal for someone who thrives in high-growth SaaS environments, understands how pipeline really works, and loves building operational systems that accelerate revenue.
What You'll DoPipeline Architecture & GTM Process Design- Own and optimize the entire revenue funnel, from lead creation to closed-won.
- Define funnel stages, qualification models, handoffs, SLAs, and operational guardrails.
- Build processes that improve pipeline quality, velocity, and conversion rates across all stages.
- Partner with Sales Leadership to refine methodologies (e.g., MEDDIC/MEDDPICC), forecasting frameworks, and rep productivity systems.
- Work cross-functionally with Finance to ensure forecasting inputs and pipeline assumptions align with financial models.
Marketing Operations & Pipeline Generation- Own the marketing operations engine-including lifecycle stages, scoring, routing, multi-touch attribution, enrichment, and segmentation.
- Build automated workflows that fuel pipeline creation, nurture buyers, and support campaign execution across demand gen, events, ABM, and digital programs.
- Create structure for measuring and optimizing CAC, campaign ROI, channel performance, and ICP penetration.
- Ensure marketing pipeline definitions and performance metrics remain aligned with the revenue metrics owned by Finance.
Sales Operations & Productivity- Own sales forecasting processes, pipeline reviews, forecasting cadence, and pipeline inspection standards.
- Develop systems and automation that reduce admin time for reps and improve sales execution.
- Build territories, capacity plans, dashboards, compensation logic, and rep performance reporting.
- Partner closely with Finance on quota design, forecasting accuracy, and revenue modeling inputs.
HubSpot & GTM Tech Stack Ownership- Serve as the primary architect and admin for HubSpot CRM.
- Design and manage objects, workflows, attribution models, data integrations, enrichment, and reporting.
- Evaluate and implement supporting tools for sequencing, intent data, enrichment, forecasting, and sales engagement.
- Ensure HubSpot remains the single source of truth for GTM and pipeline data, in alignment with Finance-owned financial systems.
Revenue Analytics & Insights- Build and maintain GTM dashboards for Marketing, Sales, and Finance, ensuring revenue and pipeline views map cleanly to Finance's reporting standards.
- Monitor pipeline health, funnel conversion metrics, ARR and bookings performance, and operational KPIs.
- Deliver actionable insights that drive strategic decisions and unblock GTM bottlenecks.
Data Governance & GTM Infrastructure- Establish a single source of truth for GTM and pipeline data within HubSpot and related systems, while partnering with Finance's ownership of financial and revenue reporting.
- Implement processes that ensure data cleanliness, visibility consistency, and strong GTM data governance.
- Lead cross-functional operational initiatives, including pricing changes, compensation plan rollouts, product launches, and improvements to GTM systems architecture.
What You Bring- 5+ years experience in Revenue Operations, Sales Operations, or Marketing Operations within B2B SaaS (high-growth startup preferred).
- Expert-level HubSpot CRM experience, including custom objects, advanced workflows, scoring, lifecycle management, and complex automation.
- Deep understanding of SaaS pipeline mechanics, forecasting models, lifecycle management, and funnel optimization.
- Strong analytical skills with expertise in dashboarding, data modeling, and BI tools.
- Proven ability to partner with Sales, Marketing, Finance, and Product to create alignment and operational excellence.
- Experience collaborating closely with GTM leadership on forecasting, revenue modeling, capacity planning, and ensuring data aligns with revenue targets.
- Highly organized operator with the ability to scale systems while remaining hands-on with day-to-day execution.
- A bias toward experimentation-comfortable testing, measuring, and iterating to find what truly moves revenue.
CompensationOur salary ranges are determined by role, level, location, and employment type. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Within the range, individual pay is determined by a variety of factors, including, but not limited to, work location, job-related skills, experience, and relevant education or training.
