Walgreens

Senior Manager, Retail Media Performance & Measurement

Walgreens$100K — $120K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree with at least 4 years in retail media or digital advertising.
  • Expertise in campaign measurement methodologies like closed-loop attribution and ROAS analysis.
  • Strong knowledge of first-party data strategies and audience segmentation.
  • Experience managing external measurement or data partners, including contract oversight.
  • Demonstrated ability to lead and inspire a team in a fast-paced environment.
  • Strong collaboration skills across Sales, Analytics, and Client Services teams.
  • Experience in financial decision-making and leadership roles.

Responsibilities

  • Lead optimization of the retail media measurement strategy for Walgreens Advertising Group.
  • Own the end-to-end process for post-campaign insights and client-ready reporting.
  • Develop a first-party audience strategy leveraging unique shopper data.
  • Manage engagement with third-party measurement partners and ensure methodology alignment.
  • Support budget planning and financial accountability with measurement partners.
  • Collaborate with cross-functional teams to integrate measurement capabilities into strategies.
  • Educate internal and external stakeholders on best practices in retail media measurement.

Benefits

  • Comprehensive health and wellness plans.
  • 401(k) plan with company match.
  • Paid time off and flexible work options.
  • Employee discounts on products and services.
  • Opportunities for professional growth and development.
Full Job Description
Job Description

Job Summary

The Senior Manager, Retail Media Performance & Measurement will own and evolve the end-to-end framework for campaign measurement across our Retail Media business. This leader will be responsible for defining, standardizing, and operationalizing measurement strategies that clearly demonstrate campaign effectiveness against client objectives, with a strong focus on audience insights, performance outcomes, and post-campaign reporting.

This role serves as both a strategic architect and hands-on leader-building scalable measurement practices, influencing cross-functional teams, and acting as a trusted advisor to brand and agency partners.

This role plays a critical part in advancing the strategic capabilities and long-term growth of our retail media network.

Job Responsibilities
  • Lead execution and ongoing optimization of the retail media measurement strategy for Walgreens Advertising Group, ensuring frameworks evolve with the competitive landscape and support advertiser goals across all digital media channels, including onsite, offsite, and CRM.
  • Own the end-to-end post-campaign insights process, overseeing the creation of standardized, client-ready reporting deliverables that clearly articulate campaign performance, key findings, and actionable recommendations against brand and agency partner goals.
  • Develop and manage a robust first-party audience strategy that leverages Walgreens' unique shopper data to create differentiated, high-value audience segments that drive advertiser relevance and campaign effectiveness. Essentially, translate the measurement strategy into operational processes, tools, and reporting standards that enable efficient and repeatable execution across campaigns
  • Manage day-to-day engagement with the third-party measurement partner, serving as the primary point of accountability for methodology alignment, contract deliverables, and ongoing performance against service level expectations.
  • Support budget planning and management associated with the third-party measurement partner, ensuring financial accountability and alignment with organizational goals and objectives.
  • Collaborate cross-functionally with Sales, Account Management, Customer Science, and Enterprise teams to ensure measurement and audience capabilities are integrated into the broader go-to-market strategy and client engagement process.
  • Serve as an internal subject matter expert and consultant on retail media measurement best practices, educating internal stakeholders and external partners on methodology, data interpretation, and industry standards.
  • Lead, mentor, and develop a team of direct reports, fostering a high-performance culture focused on analytical rigor, client impact, and professional growth.
  • Provide recommendations that advance Walgreens Advertising Group's external presence and point of view on retail media measurement, audience strategy, representing the network at industry forums.
  • Monitor the competitive landscape and emerging trends in retail media measurement, audience development, and advertising analytics to ensure Walgreens Advertising Group remains at the forefront of industry innovation.
  • Partner with Sales and Account Management teams to support pre-sale conversations by articulating the network's measurement capabilities and audience value proposition to prospective brand and agency partners.


External Basic Qualifications

  • Bachelor's degree and at least 4 years of experience in Progressive experience in retail media, digital advertising, media measurement, or audience strategy, with demonstrated growth in scope and responsibility or High School/GED and at least 7 years of experience in Progressive experience in retail media, digital advertising, media measurement, or audience strategy, with demonstrated growth in scope and responsibility.
  • Proven expertise in campaign measurement methodologies, including incrementality testing, closed-loop attribution, and return on ad spend (ROAS) analysis across digital media channels.
  • Strong working knowledge of first-party data strategies and audience segmentation, with the ability to translate shopper data into actionable advertising solutions.
  • Experience managing and holding accountable external measurement or data partners, including contract oversight and methodology governance.
  • Demonstrated ability to lead, develop, and inspire a team of direct reports in a fast-paced, matrixed organization.
  • Strong cross-functional collaboration skills with experience working across Sales, Analytics, and Client Services teams.
  • At least 2 years of experience contributing to financial decisions in the workplace.
  • At least 2 years of direct leadership, indirect leadership and/or cross- functional team leadership.


Preferred Qualifications

  • Master's degree in business administration, Marketing Analytics, Data Science, or a related field.
  • Prior experience working within a retail media network, media agency, or health and wellness advertising environment.
  • Familiarity with pharmacy, healthcare, or CPG advertising ecosystem, including relevant regulatory and privacy considerations.
  • Experience presenting measurement strategy and campaign insights to senior-level brand and agency stakeholders.
  • Working knowledge of clean room technologies and data collaboration platforms such as LiveRamp, Snowflake, or similar solutions.

We will consider employment of qualified applicants with arrest and conviction records.

The Salary below is being provided to promote pay transparency and equal employment opportunities at Walgreens. The actual hourly salary within this range that you will be offered will depend on a variety of factors including geography, skills and abilities, education, experience and other relevant factors. This role will remain open until filled. To review benefits, please click here jobs.walgreens.com/benefits. If you are applying on a job board or unable to click on the link, please copy and paste this URL into your browser jobs.walgreens.com/benefits

About Walgreens

Walgreens is the nation's largest drugstore chain with fiscal 2010 sales of $67 billion. The company operates 7,689 drugstores in all 50 states, the District of Columbia and Puerto Rico. Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services, and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility, and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers, and the public sector. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health centers and in-store convenient care clinics, with more than 700 locations throughout the country.

Walgreens Careers

Joining Walgreens means becoming part of a team dedicated to inspiring health and well-being across America. As a cornerstone of the community, Walgreens offers unparalleled job opportunities in the retail and healthcare sectors, making it an ideal place for professional growth and innovation. Work You’ll Do At Walgreens, every position contributes to our mission of delivering premier health solutions while ensuring a diverse and inclusive workplace that fosters growth. Our team members are at the forefront of transforming customer experiences through dedication and expertise. Lead with Innovation and Leadership Embrace the opportunity to lead at Walgreens, where we combine industry expertise with a culture of innovation. Our leadership is committed to nurturing a professional environment where ideas thrive and leadership skills are honed through comprehensive diversity training and leadership development programs. Engage in Meaningful Work Join a team that values hard work and creativity, where your skills will be enhanced through challenging projects and collaborative team efforts. Walgreens is not just about filling prescriptions—it's about offering solutions that promote healthier communities. Explore Career Opportunities Whether you're looking for an entry-level position or a more advanced professional role, Walgreens offers a range of career paths in dynamic business areas. From in-store roles to corporate support, our job opportunities are designed to fit a variety of skills and interests. Internship and Employment Benefits Start your career with a Walgreens internship and gain hands-on experience that paves the way for future employment. Our interns work on real projects that matter, gaining skills that are crucial for future success. Full-time team members enjoy a wealth of benefits, including comprehensive health coverage, retirement plans, and exclusive employee discounts. Invest in Your Career Growth Walgreens is committed to the career development of our employees. We provide resources and training that encourage continuous learning and career advancement. With support for certifications and networking opportunities, team members can expand their professional horizons and achieve their career goals. Stay Connected Join Our Team Discover the diverse range of hiring opportunities at Walgreens by exploring open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players ready to make a significant impact. Keep Up to Date Stay informed with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at Walgreens. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Walgreens. At Walgreens, we are excited to see where your ambition takes you. Join us and be part of a team that is dedicated to shaping the future of health and wellness for everyone.
Learn more about Walgreens
Size
202,000 employees
Market Cap
$32.8 billion
Industry
Net Income
-$696 million
Founded
1901
5 Year Trend
+2.3%
Revenue
$141.5 billion
NASDAQ

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