Role description
This is primarily a strategy product and stakeholdermanagement role rather than a handson engineering position
Location Phoenix
Role Program Management II
Basic Program Management needs
Strategic Thinking Problem Solving
Ability to frame ambiguous problems into structured solutions
Connect measurement strategies to business outcomes growth acquisition efficiency
Prioritize effectively when multiple stakeholders have competing needs
Think longterm scalable solutions while delivering shortterm value
Stakeholder Management Influence
This is critical for success
Strong crossfunctional collaboration marketing product data science tech
Ability to align stakeholders and reconcile priorities
Confidence in influencing without direct authority
Experience working in complex matrixed organizations
Communication Storytelling
Translate complex analytics into clear actionable insights
Strong executive communication decks narratives recommendations
Ability to drive clarity from ambiguity and guide decisionmaking
Structured communication planning across teams
Execution Ownership
Proven ability to take ideas from concept design deployment scale
Comfortable operating in evolving environments
Strong ownership mindset and accountability for outcomes
The business problem is to determine whether an AILLM influenced the customers decision
Measurement Attribution Expertise Core of teams solutioning and transforming focus Candidate with basic knowledge or should be prepared with the below skill
The candidate should have enough expertise to define the measurement strategy and work effectively with analyticsdata science teams The candidate need not need to build any models
Candidate if understand and learn conversion tracking funnels customer acquisition journeys attribution models measurement basics of Marketing Mix Modeling MMM
They should have a knowledge of digital marketing technologies acquisition measurement and some familiarity with attribution methods
Digital measurement frameworks conversion tracking funnel analysis
Attribution methodologies rulebased datadriven MMM basics
Experimentation and incrementality AB testing lift measurement
Understanding of users digital acquisition journeys
Product Role Program Management Domain focus AIMediated Identity Tracking Ingestion
Discovery and definition of AIgenerated identity tracking metadata and enterprise data ingestion supporting future attribution of American Express marketing surfaced through LLM influence or mediation of content which influences the users intent to respond or marketing and promotion
Tools Technical Skills NICE TO HAVE experiences
Experience with Adobe Solutions Analytics Experience Cloud Workfront Attribution
Data handling experience is a plus but not necessary SQL large datasets data pipelines awareness
Exposure to clouddata platforms Google Cloud Platform
Understanding of tracking infrastructure tags pixels SDKs
