Job Description:

Reporting to the Director, Product Marketing, Sun Life Global Investments (SLGI), the Senior Manager, Product Marketing is responsible for leading the development and execution of product marketing strategies for segregated and annuity products for the Retail channel. This includes all product launches, updates and marketing support of regulatory filings, investment solution-specific marketing material (brochures, websites, videos, presentations) and other product initiatives.

In fulfilling the role, the incumbent will work closely with various teams including Product, Compliance, Sales, Digital Marketing, Design and Creative and the Investment Communications team as appropriate with the objective of delivering effective and high-quality product marketing support.

What will you do?

• Work closely with Product, Sales, the Digital Marketing team and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals.
• Develop an in-depth and ongoing knowledge of Sun Life and SLGIs investment product line-up and overall industry trends:
  
  • Obtain a thorough understanding of Sun Life and SLGIs investment product options, guarantee options and sub-advisors
  • Keep abreast of the competitive landscape from both an investment product offering and marketing trends perspective
  • Understand how the Retail Sales team position and promote Sun Life segregated funds, annuity and guaranteed investment products
  • Understand how Advisors use investment products including funds, segregated funds, annuities and other investment products on their shelf
  • Understand financial markets and global economic trends
  • Recognize and interpret industry trends and make recommendations for strategies that support the business in achieving their goals
  • Recommend marketing tactics (i.e. sales collateral, product positioning ideas, advertising, e-mail blasts, webinars, etc.)

• Create, lead and manage the development and execution of all product launch marketing strategies including tactical strategies, new marketing materials and landing pages (web) for new products in collaboration with Product and Sales. Update and fine-tune existing marketing collateral, web content and tools.
• Create, lead and manage the development and execution of new marketing strategies for the existing product shelf.
• Develop relationships with the Retail Sales teams and solicit feedback to help measure successes & identify areas for improvement with regards to marketing initiatives.
• Identify measures of success (i.e. sales, assets, requests, etc.)

What do you need to succeed?

• Previous experience within the financial services industry, specifically the investment area, a must
• Demonstrated ability to develop product marketing strategies and positioning that ultimately contribute to an increase in sales
• Segregated fund and/or annuity product marketing experience required
• Excellent creative writing and communication skills
• Self-confident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-functional team environment with a variety of reporting levels and varying skills/competencies
• Excellent project management skills
• Flexible individual with creative problem-solving & strong analytical skills
• Ability to confidently build relationships and effectively engage with junior colleagues through to senior executives
• Bachelor's degree in Commerce, Finance, or Marketing
• Minimum 6 years of investment product marketing and/or product management experience in the financial services industry
• Previous experience as a product manager or product analyst considered an asset
• Solid understanding of investment products and specifically mutual funds and segregated funds
• Completion of the CSC required
• CFA charterholder or candidate/CIM designation preferred
• Strong teamwork skills and the ability to collaborate effectively with others
• Professional & tactful in client dealings
• Keen ability to influence and accomplish work through other people and functional departments
• Ability to assimilate information from a variety of sources and make recommendations;
• High proficiency in MS Office (i.e. Excel, Outlook, Word & PowerPoint)

What's in it for you?

• The opportunity to move along a variety of career paths with amazing networking potential
• Flexible Benefits from the day you join to meet the needs of you and your family
• We're committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential
• We're honoured to be recognized as a 2025 Best Workplaces in Ontario by Great Place to Work® Canada
• We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health

*LI-MS

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:
80,000/80 000 - 128,000/128 000

Job Category:
Marketing

Posting End Date:
28/08/2026