The Senior Manager, Product Marketing will be responsible for managing a team, developing and executing key marketing programs and partnering closely with the US field sales force to meet physician unmet needs across the customer journey. This role spans the full TMTT portfolio of therapies and focuses on strategic, high impact engagements involving different physician stakeholders within the heart team.
How you will make an impact:- Lead and manage a high performing, commercially driven marketing team that closely interfaces with our US field team and commercial leadership
- Develop and lead the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
- Build relationships with key opinion leaders (KOL) to help inform therapy adoption, product launch plans and understand current market environment and competition
- Design and implement customer engagement initiatives aimed at key customer segments
- Coordinate with physicians to execute high impact peer-to-peer events across the TMTT portfolio
- Organize on-site physician visits at Edwards headquarters and collaborate with internal stakeholders on agenda creation and execution
- Ensure all engagement activities adhere to the relevant compliance standards and approval processes
- Partner closely with sales and commercial leadership to align engagement strategies with commercial objectives
- Collaborate with legal and compliance teams to ensure all customer engagement activities adhere to the appropriate standards and processes
- Develop dashboards and measurement plans to track customer engagement program performance
- Manage budgets related to programs, campaigns and projects
- Travel to support field-based engagements, national conferences and regional events (up to 30% travel expected)
What you will need (required):- Bachelor's Degree or equivalent in related field and experience in marketing, sales or healthcare industry or equivalent work experience based on Edwards criteria.
What else we look for (preferred):- Experience in managing and leading a team
- Strong expertise in managing external stakeholders and field team members
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Excellent written and verbal communication skills and interpersonal relationship skills
- Excellent problem-solving, critical thinking, and investigative skills
- Proven successful project management skills
- Proven expertise in Microsoft Office Suite
- Strong knowledge of marketing concepts and principles
- Proven ability to gain procedural and product knowledge through all available sources
- Must be able to work in a team environment with global marketing team and cross functional partners
- Ability to build productive internal/external working relationships
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Strict attention to detail
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
- Ability to manage competing priorities in a fast paced environment
- Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
- Consult in project setting within specific marketing area
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA), the base pay range for this position is $139,000 to $196,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
