In this role, you will:
- Shape and lead the public relations strategy that elevates our brands, drives awareness, and fuels conversation
- Secure high-impact media coverage, grow our share of voice, and strengthen our reputation in the market
- Turn cultural trends, product launches, seasonal moments, consumer behavior, and company milestones into timely PR opportunities
- Cultivate strong relationships with journalists, editors, influencers, and creators across the industry
- Serve as the primary point of contact for inbound media inquiries and influencer activations
- Develop press releases, messaging, talking points, media pitches, and other press materials
- Monitor media coverage, industry trends, and competitor activity
- Partner with executives to build their thought leadership through speaking engagements, awards, and media opportunities
- Collaborate with Marketing, Social, Content, and Product teams to ensure our storytelling is clear, consistent, and on-brand
You have:
- 8+ years experience in public relations and earned media for well-known consumer brands (agency or in-house)
- A track record of turning products, company milestones, cultural trends, and consumer insights into meaningful media coverage
- A proven playbook for how to craft & execute a PR strategy that drives results
- A creative mindset with a knack for finding compelling stories where others don't
- A relentless approach to pitching, follow-up, and finding a fresh angle when the first one doesn't land
- The confidence to say what's working, what's not, and what should change
- The ability to operate independently in a fast-moving environment
- Exceptional writing skills with a talent for crafting compelling brand stories
- Extreme attention to detail
- Impeccable communication, organizational, and relationship-building skills
BenefitsWhat We Offer: - 100% Health, Dental & Vision coverage
- 401K Plan with Profit Share
- Annual bonus potential
- Health & Wellness stipends
- Paid time off plus 12 paid holidays & Summer Fridays
- Paid parental leave
- Childcare benefits (dependent care FSA)
- Flexible, hybrid work environment
- In-person, all-expenses-paid Team Summits (2X a year)
The base salary range for this role is $110,000 - $130,000. Actual salary may vary based on skills and experience.
