Job Summary
The Senior Manager of Pharma Ad Sales has responsibility for helping to drive sales for an assigned region or Markets. This individual will work directly with the Regional Vice President, and Category Sales Director(s) and other Sales leadership to provide training, direction, and overall strategy.
Responsibilities
Actively and consistently support all efforts to simplify and enhance the customer experience.
Increase category advertising revenue and share for the assigned markets or region.
Motivate account executives to deliver required category revenue goals.
Maintain a working knowledge of all key category partners.
Develop, train, and go on tandem calls with sales team to maximize advertising revenue and market share from accounts.
Solicit prospective accounts and their agencies directly.
Have in-person contact with the top 30 revenue generating clients and agencies, if involved, at least twice a year.
Deliver monthly updates on industry trends in group sales meetings.
Manage and support individual and team sales efforts of Advanced Advertising, Long Form and any other company initiatives.
Work with advertisers and Creative/Production in development of commercial spots.
Develop and deliver regular group training on all aspects of the vertical and advertising including terms and trends.
Coach and develop Account Executives on presenting category proposals using current tools (qualitative research, geographic targeting).
Achieve monthly/quarterly/yearly sales quota for full division.
Frequent travel.
Valid driver's license, satisfactory driving record within Company required standards, and auto insurance.
Qualifications
Required Skills/Abilities and Knowledge
Effective supervisory and motivational skills
Effective research and analytical skills
Ability to work independently
Required Related Work Experience and Number of Years
5+ years of experience in local broadcast, cable, on-line or print media sales
5+ years of leadership experience
5+ years of sales experience
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies
Experience selling or activating media through programmatic channels, including programmatic guaranteed, private marketplaces (PMPs), and/or biddable media
Familiarity with advertising technology platforms such as demand-side platforms (DSPs), data management platforms (DMPs), customer data platforms (CDPs), and identity resolution solutions
Knowledge of advertising measurement and attribution methodologies, including multi-touch attribution, incrementality testing, and cross-platform measurement
Experience working with or selling against third-party measurement and analytics partners (e.g., attribution providers, brand lift studies, conversion tracking solutions)
Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives
Understanding of audience-based buying, data onboarding, and the use of first-, second- and third-party data in media activation
Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies
Experience in an ad tech, digital media, or data-driven advertising environment preferred
