Foot Locker

Senior Manager, Paid Social & Display

Foot Locker$120K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 7-10+ years of experience in digital performance marketing focused on paid social and display advertising.
  • Experience managing large-scale media budgets ($10M+ annually preferred).
  • Deep expertise in Meta Ads Manager, TikTok Ads Manager, Google DV360, and other major advertising platforms.
  • Strong understanding of programmatic buying, audience targeting, and privacy-first marketing practices.
  • Experience with analytics and performance measurement frameworks.
  • Advanced analytical skills with proficiency in Excel and reporting tools.

Responsibilities

  • Own and develop the end-to-end paid social and display media strategy across multiple platforms.
  • Create integrated full-funnel media plans for product launches and seasonal campaigns.
  • Manage multi-million-dollar advertising budgets with a focus on optimization.
  • Establish and track performance goals and KPIs for media campaigns.
  • Drive customer acquisition and sales through tailored media strategies.
  • Lead testing initiatives for creative, audience segments, and advertising strategies.
  • Collaborate with creative teams to produce effective campaign assets.

Benefits

  • Employee Discount
  • Paid Time Off
  • Medical, Dental, and Vision Coverage
  • 401(k) and Roth 401(k) plans
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups
Full Job Description
Senior Manager, Paid Social & Display

Location: New York City, NY (Hybrid)
Company: Foot Locker, Inc.

Position Overview

The Senior Manager, Paid Social & Display will lead the strategy, planning, execution, and optimization of Foot Locker's paid social and display media programs across Foot Locker North America. This individual will be responsible for developing full-funnel media strategies that drive customer acquisition, retention, and omnichannel sales while maximizing return on advertising investment.

Reporting to the Director of Media for Foot Locker, this role partners closely with Brand Marketing, CRM, eCommerce, Analytics, Creative, Merchandising, Technology, and external agency partners to deliver high-performing campaigns that elevate the Foot Locker brand and business.

Responsibilities

Key Responsibilities
  • Own the end-to-end paid social and display media strategy across platforms including Meta, TikTok, Snapchat, Pinterest, Reddit, YouTube, DV360, Google Display Network, and premium programmatic partners.
  • Develop integrated full-funnel media plans supporting product launches, seasonal campaigns, key retail moments, loyalty initiatives, and brand storytelling.
  • Manage multi-million-dollar advertising budgets while ensuring efficient allocation and optimization against business objectives.
  • Establish performance goals, KPIs, forecasting models, and budget pacing processes.
  • Drive customer acquisition, app installs, omnichannel traffic, online sales, and customer lifetime value through audience-first media strategies.
  • Lead ongoing testing across creative, audience segmentation, bidding strategies, placements, incrementality, attribution, and emerging ad formats.
  • Partner with internal creative teams and agencies to develop high-performing, platform-native creative assets.
  • Utilize first-party customer data, audience insights, and measurement frameworks to improve targeting and personalization.
  • Collaborate with Analytics and Data Science teams to evaluate attribution models, media mix modeling, incrementality testing, and campaign effectiveness.
  • Monitor industry trends, platform innovations, and privacy changes to evolve media strategies and maintain competitive advantage.
  • Build executive-ready reporting dashboards and communicate campaign performance, insights, and recommendations to senior leadership.
  • Manage agency relationships, ensuring accountability for performance, innovation, and operational excellence.
  • Mentor and develop team members while fostering a culture of collaboration, experimentation, and continuous improvement.


Qualifications

Qualifications

Required
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 7-10+ years of experience in digital performance marketing with significant expertise in paid social and display advertising.
  • Experience managing large-scale media budgets ($10M+ annually preferred).
  • Deep expertise with Meta Ads Manager, TikTok Ads Manager, Google DV360, Google Ads Display, Pinterest Ads, Snapchat Ads, Reddit Ads, and YouTube advertising.
  • Strong understanding of programmatic buying, audience targeting, identity solutions, and privacy-first marketing.
  • Experience with attribution, incrementality testing, marketing analytics, and performance measurement.
  • Advanced analytical skills with proficiency in Excel and reporting platforms such as Tableau, Looker, or Power BI.
  • Experience working with media agencies and cross-functional marketing teams.
  • Strong communication, presentation, and stakeholder management skills.

Preferred
  • Retail, eCommerce, fashion, footwear, sporting goods, or consumer lifestyle experience.
  • Experience marketing mobile apps and loyalty programs.
  • Familiarity with GA4, Adobe Analytics, CDPs, and audience management platforms.
  • Experience with automated bidding, AI-driven campaign optimization, and creative testing methodologies.
  • Passion for sneakers, basketball, running, streetwear, and youth culture.

Why Join Foot Locker?

You'll have the opportunity to shape media strategy for one of the world's most iconic sneaker and athletic lifestyle retailers. Working at the intersection of performance marketing, culture, and innovation, you'll help connect millions of consumers with the brands and products they love while driving measurable business growth across a dynamic omnichannel organization.

Benefits

The annual base salary range is $120,000-$130,000 This range represents the anticipated low and high end of the salary for this position. This role is also eligible to receive short term incentives that align with individual and company performance. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits:
  • Employee Discount
  • Paid Time Off
  • Medical | Dental | Vision Coverage
  • 401(k) | Roth 401(k)
  • Stock Purchase Plan
  • Life Insurance
  • Flexible Spending Account
  • Opportunities for Advancement
  • Tuition Reimbursement for Qualified Courses
  • Strong Company Culture
  • Employee Resource Groups

About Foot Locker

Foot Locker, Inc. is a global retailer of shoes and apparel, operating 3,473 primarily mall-based stores in the United States, Canada, Europe, Australia and New Zealand as of February 1, 2014. The Company operates in two segments: Athletic Stores and Direct-to-Customers. The Athletic Stores segment is an athletic footwear and apparel retailers whose formats include Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Footaction, SIX:02, as well as the retail stores of Runners Point Group, including Runners Point, Sidestep and Run2. The Direct-to-Customers segment includes Footlocker.com, Inc. and other affiliates, including Eastbay, Inc., CCS, and Tredex, which sells to customers through Internet Websites, mobile devices, and catalogs.

Foot Locker Careers

Join the dynamic team at Foot Locker, a leading global retailer of athletically inspired shoes and apparel. At Foot Locker, we empower our employees with unmatched opportunities for career growth and leadership development in the retail industry. Work You’ll Do Become a part of Foot Locker’s vibrant culture by joining our diverse team. We are committed to innovation, leadership, and excellence in every aspect of our business. From sales to corporate functions, Foot Locker offers a variety of job opportunities that allow you to bring your passion and creativity to our team. Transform your career with Foot Locker, where we value diversity and are dedicated to fostering an inclusive environment. We believe that our team’s varied perspectives and experiences are crucial to our success. Lead with Confidence Step into a role that challenges you, fosters your professional growth, and puts you on the path to leadership. At Foot Locker, you’ll work alongside industry leaders and seasoned professionals who are eager to share their knowledge and experience. Work with a team that’s as passionate about the success of the company as they are about each individual’s career advancement. Foot Locker offers extensive training and development programs, including diversity training and leadership workshops, to help you reach your full potential. Innovative Opportunities Engage in work that matters with a company that’s at the forefront of the retail industry. Foot Locker is constantly innovating to meet the ever-changing needs of our customers and to stay ahead in a competitive market. Our employees enjoy a range of benefits that support their personal and professional lives, including health, dental, and vision insurance, employee discounts, and flexible working arrangements. Internship Programs Kickstart your career with a Foot Locker internship. Gain invaluable industry experience, develop your skills, and build your professional network. Our internships offer a real-world glimpse into how a major retail company operates, providing you with the tools needed to succeed in your future career. Join Our Team Explore the employment opportunities at Foot Locker and find the position that matches your skills and ambitions. We are always looking for curious, driven, and innovative team players who are ready to make an impact. Stay Connected Keep up to date with the latest company news, hiring events, and career tips by visiting our Foot Locker Careers page. Customize your job alerts to receive updates on positions that interest you the most. Apply Today Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that’s committed to your growth and success. Search Foot Locker jobs now and discover how you can contribute to our dynamic team. Foot Locker is not just a company; it’s a place where you can grow, innovate, and lead. We look forward to welcoming you to our team and helping you achieve your professional goals.
Learn more about Foot Locker
Size
16,555 employees
Market Cap
$3.3 billion
Industry
Net Income
$323 million
Founded
1974
5 Year Trend
+2.9%
Revenue
$7.5 billion
NASDAQ

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