Fi is looking for a Senior Manager, Paid Search & Youtube!Fi is looking for a Senior Manager who's personally scaled Search, Performance Max, Demand Gen, and YouTube at meaningful spend, knows how to run YouTube as both a reach and a performance channel, and doesn't take platform numbers at face value. You'll build and run campaigns yourself, set the strategy, own performance against acquisition targets, and be the single accountable owner for the channel. Performance marketing sits at the center of our growth, and the decisions made in this seat move real revenue.
What You'll Do:- Own hands-on execution across the full Google Ads portfolio: Search, Performance Max, Demand Gen, Shopping, and YouTube -- campaigns, bidding, budgets, and scaling calls
- Drive your channel's contribution to our blended CAC target, partnering with Finance on true unit economics
- Own YouTube strategy across the full funnel including reach vs. Demand Gen mix and conversion lift studies
- Own the creative brief-to-asset pipeline for search and YouTube
- Maintain measurement and signal quality: conversion tagging, enhanced conversions, customer match, and exclusion lists
- Build reporting in Northbeam and Databricks and own the weekly performance narrative
- Run incrementality tests (lift studies, geo tests) to validate net-new customer acquisition
- Lead peak planning for product launches, BFCM, and holiday
What You'll Bring:- 6+ years of hands-on Google Ads ownership across Search, PMax, Demand Gen, and YouTube at meaningful spend, ideally at a DTC or subscription brand
- A track record of scaling efficiently against CAC or ROAS targets with real examples
- Real YouTube experience as both a reach and performance channel, including lift study design
- Fluency with enhanced conversions, customer match, Google tag setup, and exclusion management
- Comfort interrogating your own numbers -- SQL or BI tool experience is a plus
- Bonus: hardware/subscription experience, incrementality testing background, or built a channel from scratch
Why You'll Love Us:- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We've got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work - they're part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
The anticipated base salary range for this position is $65,000-$250,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. As a fast-growing Series B startup, Fi evaluates compensation opportunistically to align with the right candidate. This role is also eligible for equity compensation.
