Agency:
Weber Shandwick
Job Function:
Media
Job Subfunction:
Media Planning and Buying
Job Description:
Roles and Responsibilities
The Senior Manager, Paid Media, is responsible for overseeing and executing day-to-day paid media planning & buying and client service activities associated with assigned accounts. You would collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships.
Media Planning and Buying:
Reviews media brief and sets planning process in motion
Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
Reviews partner proposals and filters/compiles most compelling proposals
Negotiates rates and added value with selected partners
Selects appropriate social platforms and campaign objectives based on client goals
Develops target segments to leverage based on client feedback
Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.
Works directly in social platforms to execute, manage, and optimize campaigns.
When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.
Leads development of campaign reporting activities based on agreed upon cadence
Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
Manages campaign execution from start to finish across all media channels
External Relationship Management:
Maintains and grows successful client relationships
Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
Participates in client meetings and presentations
Stays up to date on digital paid media landscape to learn about relevant offerings, new products, and trends
Qualifications
Bachelor's Degree and 5-8 years of experience planning and buying paid media campaigns
Experience planning and buying across online and offline media channels
Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
Excellent analytical skills and understanding of KPI's and attribution
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Experience working with media management tools (e.g. Mediaocean)
Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
Google Analytics Certification is a plusSalary range: $85,000 - $100,000 USD
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
