Senior Manager of North America PR & Events

Medik8

$120K — $140K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in beauty PR, ideally in clinical or prestige skincare
  • Proven track record in managing large-scale event productions
  • Strong relationships with industry gatekeepers and top-tier beauty retailers (especially Sephora/Ulta)
  • Ability to combine creative ideas with data-driven execution
  • Existing media connections and experience in strategic press pitching
  • Must be NYC-based and comfortable with hybrid work (minimum 2 office days)

Responsibilities

  • Drive and implement the North America PR strategy aligned with Medik8's marketing objectives
  • Cultivate relationships with editors and tastemakers to secure media placements
  • Elevate Medik8 Founder as a thought leader through various media channels
  • Lead media-focused events and personalized gifting programs
  • Monitor industry trends and press coverage metrics
  • Collaborate with the Media team on affiliate press support
  • Manage daily PR agency operations and new product press initiatives
  • Oversee PR budget and goals, including press impressions and award submissions
  • Plan and execute a range of brand events from consumer to trade conferences
  • Conduct reporting and actionable analysis of event performance

Benefits

  • Comprehensive benefits package including paid time off and health insurance
  • Flexible hybrid working with mandatory in-office days
  • Transit benefits alongside a stipend for cell phone and Wi-Fi
  • Annual product allowance and employee discounts
  • Quarterly team building activities
  • Discretionary performance-based bonus opportunities
Full Job Description
Location: New York, NY (Hybrid: 2 fixed days in office - Tuesday & Wednesday, with travel as needed)

Employment Type: Full-Time

Salary: $120,000 - $140,000 base salary per year + discretionary bonus

As the Sr. Manager of North America PR & Events, you will play a pivotal role in supporting our fast-growing North America team. Reporting to the Director of Advocacy & Influencer and leading the press facing communications and IRL experience of the brand.

We're seeking a dynamic, strategic senior manager who can lead key press relationships and communications framework, and define the brand experience through eventing and execute flawlessly.

This role requires strong cross-functional collaboration and partnership with the Global Communications and local US based team to drive brand awareness as the brand scales. We're looking for an experienced manager with deep connections to press and industry, strong communications storytelling, flawless execution and proven ability to build brand buzz and excitement.

Key Responsibilities

Public & Media Relations
  • Drive and implement the North America PR strategy to align with Medik8's strategic objectives and marketing calendar.
  • Cultivate strong relationships with key editors, opinion leaders and tastemakers to secure -placements across digital, broadcast and print media placements.
  • Build and Elevate Medik8 Founder Awareness In the North America market as key thought leader through press pitching, broadcast personal appearances, etc.
  • Lead all media-facing eventing including editor desksides and press focused trips along with personalized gifting programs.
  • Monitor and report on industry trends, competitive and Medik8 coverage and key press KPIs.
  • Collaborate with Media team on affiliate press support and coverage.
  • Manage the PR agency day-to-day and lead all press initiatives for all new product launches and re-support product campaigns.
  • Review and manage PR budget and goals including press impressions, SOV and industry awards.

Eventing & Experiential
  • Lead the planning for all Medik8 events including Consumer/Loyalty, Press/Influencer, Masterclasses, Trade/Conferences (e.g. AAD) and Retail creating scalable playbooks and frameworks for consistent brand execution.
  • End-to-end execution from planning to executing Consumer/Loyalty events, Press/Influencer and Trade/Conference Events.
  • Partner closely with Global team, Advocacy & Influencer team and retail teams to deliver best -in- class experiences.
  • Manage agencies, vendors and production and budgets of all Medik8 eventing.
  • Conduct reporting and analysis of event performance with actionable insights to key stakeholders.

People & Team Leadership
  • Partner cross-functionally with global team, integrated marketing team and other heads of channels (wholesale, .com, Amazon).
  • Foster a culture of accountability, data, excellence, and performance.


Requirements:
  • Significant experience in beauty PR (preferably within clinical or prestige skincare) with a proven track record of managing large-scale event production.
  • Proven ability to operate as a "pragmatic visionary", combining big-picture creative ideas with data-driven execution and clear ROI analysis.
  • Direct experience working closely with top-tier beauty retailers, specifically Sephora or Ulta.
  • Existing, warm relationships with the "gatekeepers" of the beauty industry (editors, makeup artists, agents, stylists, and retail stakeholders).
  • NYC-based and comfortable in a hybrid role, 2 fixed days in the office (Tuesday/Wed), with travel as needed.


Culture & Benefits

We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative go-givers; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It's just who we are!

Some of the perks of being part of the Medik8 team include:
  • Competitive salary
  • Comprehensive benefits package including paid time off, holidays, health insurance and retirement plans
  • Flexible & Hybrid working with min 2 days mandatory per week in-office at NYC office space
  • Transit benefits
  • Cell phone and wifi WFH stipend
  • Annual product allowance and product discounts
  • Annual discretionary bonus based on performance
  • Quarterly US team building activities

Want to do a little more research before you apply?
Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram.

Department Global Markets US Locations New York Office Yearly salary $120,000 - $140,000

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