Job Description:

The Senior Manager of Loyalty leads the strategy, evolution, and performance of the RaceTrac Rewards loyalty program. This role drives commercial results and improves guest experiences through loyalty initiatives, promotions, offers, and partnership execution. 

Responsibilities:

Loyalty Strategy & Program Management

• Own the RaceTrac Rewards marketing roadmap, including promotional strategy, lifecycle marketing, and loyalty-driven offers.
• Develop and execute loyalty campaigns to increase engagement, retention, and program value.
• Partner with Brand and Promotions to integrate loyalty into all communication channels (paid, owned, earned).
• Collaborate with Insights to identify actionable loyalty segmentation and inform program strategy.

Performance Management

• Lead ongoing measurement of loyalty marketing performance; report results and insights to marketing and senior leadership.
• Manage loyalty KPIs, offer effectiveness, and campaign optimization.

Guest Experience & Program Evolution

• Partner with Guest Engagement teams to identify and remove loyalty-related guest friction.
• Support future-state loyalty program development, including strategic partnerships, new features, and enhancements.

Technical & Product Collaboration

• Partner with the Senior Product Manager to define, prioritize, and deliver loyalty platform, app, and web enhancements that reduce friction and drive business goals.

Leadership & Cross-Functional Collaboration

• Build and strengthen internal stakeholder relationships to increase advocacy and understanding of the loyalty program.
• Partner with operations and guest engagement to share learnings, facilitate adoption, and drive business impact.
• Manage agency and vendor relationships to enhance innovation and campaign quality.
• Lead budgets, RFPs, analytics dashboards, and program evolution projects.
• Lead and develop a high-performing team in an inclusive and growth-oriented environment.

Qualifications:

• Bachelor’s degree required.
• 7+ years progressive working experience with demonstrated success in a marketing, agency or consulting environment
• 4+ years’ experience in B2C app-centered loyalty or subscription-based programs and experience developing lifecycle journeys and guest communication strategies
• Data-led planning and performance management expertise.
• Strong cross-functional influence and stakeholder management skills.
• Demonstrated team leadership experience.