Your Job The Senior Manager, Integrated Marketing & Brand Strategy will develop and execute integrated marketing programs that strengthen brand awareness, support business growth, and deliver a consistent customer experience across digital, experiential, and traditional channels. This role will lead key marketing initiatives, including content strategy, website management, social media, trade shows and events, and marketing collateral , while partnering across the business to ensure alignment with broader commercial objectives. This hybrid position will report to the G-P Center .
What You Will Do - Digital & Web: Translate segment priorities into demand programs; own website UX, SEO, analytics, and optimization.
- Content & Storytelling: Own annual/quarterly content strategy and the "Why GP" narrative; produce thought leadership and sales enablement assets.
- Social: Run GP Packaging social strategy, publishing calendar, campaigns, and quarterly performance tied to segment goals.
- Events & Activations: Standardize trade-show playbooks, manage logistics, measure leads/opportunities, and hand off to Sales.
- Print & Collateral: Direct brochures, presentations, signage; manage vendors and brand consistency.
- Brand & Analytics: Enforce brand standards, track KPIs, use market/customer data to optimize spend, and align with Sales and Commercial Ops.
Who You Are (Basic Qualifications) - Bachelor's degree in marketing, Communications, Business, Journalism, or a related field
- Experience within the packaging, manufacturing, B2B, industrial, or related industries
- Experience supporting commercial organizations with account-based marketing, demand generation, or customer acquisition strategies
What Will Put You Ahead At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
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