Job DescriptionThis role works in the office 3 to 4 days a week.
What is the opportunity?Houseful is looking for a Senior Manager of Integrated Marketing who is strong at collaboration, orchestration and, ultimately, execution. This is a hands-on individual contributor role for someone comfortable owning the execution of an integrated marketing strategy.
Reporting into the Growth Operations team, you will lead Houseful's day-to-day marketing operations and help grow qualified lead volume among prospective homebuyers through upper-funnel demand generation. You will develop and execute tactical marketing plans spanning paid media, content, organic, social and partnership initiatives, while working closely with Lifecycle Marketing and CRO to connect demand with effective customer journeys and conversion experiences. You will work across teams to bring plans to life, blending strategic thinking with hands-on execution.
What You'll Do- Develop and execute integrated tactical plans across paid digital, content, organic and social, SEO/AEO, partnerships and enterprise co-marketing to grow qualified demand.
- Connect cross-functional teams, including performance marketing, lifecycle marketing, CRO, product, design, analytics, creative and enterprise partners, to execute marketing initiatives.
- Own the marketing calendar and ensure coordinated, high-quality and on-time execution across channels.
- Own campaign roadmaps and status documentation, keeping teams and stakeholders updated on progress and results.
- Collaborate with internal partners and stakeholders across RBCx and the broader RBC enterprise to align priorities, secure buy-in, and ensure marketing initiatives ladder up to shared business goals.
- Track and report on campaign performance, with a focus on qualified lead volume, lead quality, cost efficiency and downstream conversion.
- Build content plans and oversee content creation across formats such as articles, guides, newsletters and partner assets.
- Ensure content and messaging align with Houseful's brand, reflect customer needs and apply SEO/AEO best practices.
What You BringRequired Experience & Skills- 6+ years of marketing experience.
- Proven expertise in planning and executing integrated, multi-channel marketing campaigns.
- Experience using upper-funnel demand generation to grow qualified lead volume.
- Hands-on experience across several relevant channels, including paid digital, content, organic and social, partnerships and owned channels.
- Experience managing marketing budgets and allocating resources effectively.
- A data-driven mindset with proficiency in analytics, campaign measurement and attribution tools.
- Excellent project management, communication and collaboration skills, with the ability to coordinate multiple teams, priorities and deadlines.
- Comfort working as a senior individual contributor in a fast-paced environment where priorities can shift quickly.
What's in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- We are proud to offer a comprehensive compensation program which includes a competitive salary, bonuses, flexible benefits.
- Leaders who support your development through coaching and managing opportunities
- We promise you'll work in an inclusive, collaborative, progressive, and high-performing team.
Job SkillsA/B Testing, Campaign Execution, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Integrated Marketing, Marketing Calendars, Marketing Campaigns, Marketing Initiatives, Marketing Planning, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics
Additional Job DetailsAddress:20 KING ST W:TORONTO
City:Toronto
Country:Canada
Work hours/week:37.5
Employment Type:Full time
Platform:PERSONAL & COMMERCIAL BANKING
Job Type:Regular
Pay Type:Salaried
Posted Date:2026-08-12
Application Deadline:2026-08-29
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
