Intercom

Senior Manager of Communications

Intercom$207K — $247K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10-12+ years of experience in communications, PR, or content strategy, predominantly in B2B tech or AI
  • Active engagement in the AI narrative with established opinions and relationships
  • Proven success in building executive profiles and securing coverage across new media formats
  • Strong strategic instincts coupled with a results-oriented execution style
  • Ability to effectively challenge executives and agencies to maintain message integrity
  • Metrics-driven mindset with a focus on tangible outcomes and success metrics
  • Experience in managing and holding external agency partners accountable

Responsibilities

  • Own and implement Fin's external communications strategy focused on earned media and brand positioning in AI
  • Drive innovative PR approaches including podcasts, branded speaking engagements, and new media influencer relationships
  • Collaborate with the executive team to craft compelling narratives and provide constructive feedback
  • Ensure accountability from external agencies based on measurable outcomes rather than activity alone
  • Lead a lean team to manage various projects swiftly without compromising quality
  • Curate impactful content that reflects current AI trends and positions Fin effectively within the industry

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Unlimited access to top-tier AI tools promoting experimentation and innovation
  • Flexible paid time off policy enhancing work-life balance
  • Paid Parental Leave Program to support new parents
  • 401k plan with company match for future financial security
  • In-office bicycle storage, promoting a healthy lifestyle
  • Regular team events fostering a vibrant workplace culture
Full Job Description
What's the opportunity?

Fin is looking for a strategic communications leader to own and elevate our external presence in the market. This is a hands-on, high-impact role for someone who is already embedded in the AI narrative, knows what great modern comms looks like, and can move fast between strategy and execution.

You'll work closely with our executive team to shape how Fin shows up in the market; less traditional press releases, more podcasts, executive thought leadership, and new media formats that move the needle.

This is a rare opportunity to shape the voice of a category-defining product at a company with the scale and ambition to win.
What will I be doing?
  • Own Fin's external communications strategy, with a focus on earned media, executive visibility, and brand positioning within the AI space
  • Drive a modern PR approach; podcasts, speaking engagements, new media, and industry influence over an overreliance on traditional outlets
  • Partner closely with the executive team to develop sharp, credible narratives; push back when needed to get the best messages into market
  • Hold external agencies accountable to outcomes, not just activity; you care about metrics and results
  • Lead a strong, lean team in managing multiple workstreams simultaneously and moving quickly without sacrificing quality
  • Bring genuine taste and market pulse to everything; you know what's resonating in the AI landscape and how to position Fin within it
What skills do I need?
  • 10-12+ years in communications, PR, or content strategy, with meaningful time spent in B2B tech or AI
  • Already operating in the AI narrative; you have opinions, relationships, and know how to get attention
  • Track record of building executive profiles and landing meaningful coverage in new media formats (podcasts, newsletters, creator-driven channels)
  • Strong strategic instincts paired with a bias toward execution; you don't just advise, you build
  • Comfortable pushing back on executives and agencies alike to protect message quality
  • Metrics-driven with a low tolerance for fuzzy outcomes; you can define what success looks like and track it
  • Experience managing agency relationships and holding partners to a high bar
Benefits

We are a well-treated bunch, with awesome benefits! If there's something important to you that's not on this list, talk to us!
  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews - great work is rewarded!
  • Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for employees, friends, and family!

The base salary range for candidates within the San Francisco Bay Area is $207,000-$247,250. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

#LI-Hybrid

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

About Intercom

Intercom is a customer messaging platform that enables targeted communication with customers on your website, inside your web and mobile apps, and by email. Intercom's products include a live chat system, a customer data platform, and a suite of messaging tools that enable businesses to communicate with their customers in a personalized way. Intercom was founded in 2011 by Eoghan McCabe, Des Traynor, Ciaran Lee, and David Barrett. The company is headquartered in San Francisco, California, and has additional offices in Dublin, London, Chicago, and Sydney.
Learn more about Intercom
Industry
Founded
2011

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