Nestle

Senior Manager Media Planning

Nestle$100K — $130K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of media experience in agency and advertiser settings, ideally in beverages, spirits, automotive, or beauty.
  • Proven track record specifically in US media planning; experience in both US and Canada markets preferred.
  • Strong expertise in both traditional and digital media planning.
  • History of success in media investment strategy and performance management.
  • Experience with retail media strategies and data-driven planning methodologies.
  • Deep knowledge of media planning effectiveness and KPI frameworks.
  • Strong analytical skills, capable of turning data into strategic insights.
  • Familiarity with advanced measurement methods like Marketing Mix Modeling.

Responsibilities

  • Lead development and improvement of centralized media planning strategies for the region.
  • Ensure alignment of media planning principles with local market needs.
  • Guide agency partners in optimizing media mix and investment allocation.
  • Manage local media budgets, ensuring optimal allocation across channels and campaigns.
  • Support markets in developing ROI-focused investment plans aligned with regional strategies.
  • Establish and maintain media planning standards across all markets.
  • Define and implement harmonized KPIs focused on efficiency and business impact.

Benefits

  • Commitment to an inclusive workplace for all employees.
  • Focus on recruiting top talent from veteran and separated service members.
  • Engaging work environment for individuals with disabilities.
Full Job Description
This position is not eligible for Visa Sponsorship.

The Senior Manager, Media Planning plays a critical strategic leadership role, serving as the central leader for media planning across the region. This role is responsible for orchestrating best-in-class media planning, optimizing media mix and investment, and ensuring alignment of media strategy to both global and local Brand objectives.

Reporting to the Head of Global Media & Content, this role also plays a global media excellence role for measurement and tools across all global markets.

The role requires strong strategic thinking, analytical rigor, and the ability to influence and lead within a complex, matrixed ecosystem spanning multiple markets and agency partners.

Key Outputs & Deliverables
    • Media Planning Leadership (US & Canada)
      • Lead the development, deployment, and continuous improvement of central media planning strategies across the region.
      • Ensure consistent adoption of media planning principles, while adapting to local market realities and business priorities.
      • Guide agency partners in optimizing media mix and investment allocation to drive performance.
    • Budget Planning & Stewardship
      • Manage local media budgets, ensuring optimal allocation across channels and campaigns in line with local objectives and brands global strategy
      • Advise on media mix, KPIs, orchestration, and budget sufficiency to support both global and local Brand goals.
      • Support markets in building ROI-driven investment plans aligned with regional and global strategies.
      • Identify cross-market efficiencies and synergies to maximize overall budget impact.
    • Media Measurement guidelines (Global role)
      • Establish and maintain high standards of media planning across all markets
      • Ensure adherence to Nestlé Waters media standards, brand safety guidelines, and quality benchmarks
      • Define and implement harmonized KPIs focused on efficiency, effectiveness, and business impact.
      • Monitor market performance, identify risks and opportunities, and recommend corrective actions.
    • Digital Acceleration & Tools leadership (Global role)
      • Lead the best practice of Planning tool roll our across all markets
      • Identify the points of the improvement and work with the global media team on optimizations
      • Advance retail media strategies and data activation across markets.
      • Identify and pilot innovative tools, methodologies, and ecosystem partnerships.

Qualifications
      • 8+ years of media experience across agency and advertiser environments (preferably in beverages, spirits, automotive, or beauty).
      • Proven track record in US media planning roles; experience across US and Canada markets is strongly preferred.
      • Strong expertise in both traditional and digital media planning.
      • Demonstrated experience in media investment strategy, planning principles, and performance management.
      • Experience with retail media strategies and data-driven planning approaches.
      • Deep expertise in media planning, effectiveness, and KPI frameworks.
      • Strong analytical capabilities with the ability to translate data into actionable strategic insights.
      • Experience with advanced measurement methodologies, including Marketing Mix Modeling.
      • Strong project management and orchestration skills, with the ability to manage multiple priorities.
      • Excellent stakeholder management skills, with the ability to influence and align cross-functional teams.
      • Strong agency management experience within a multi-agency ecosystem.
      • Ability to navigate and lead within a complex, matrixed organization.
      • Proven ability to communicate effectively, build alignment, and influence decision-making at senior levels.


It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.

Job Requisition: 403613

About Nestle

Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, measured by revenue and other metrics, since 2014. It ranked No. 64 on the Fortune Global 500 in 2017 and No. 33 in the 2016 edition of the Forbes Global 2000 list of largest public companies. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of over 1 billion CHF, including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people. It is one of the main shareholders of L'Oreal, the world's largest cosmetics company. Nestlé was formed in 1905 by the merger of the "Anglo-Swiss Milk Company", established in 1866 by brothers George and Charles Page, and "Farine Lactée Henri Nestlé", founded in 1867 by Henri Nestlé. The company grew significantly during the First World War and again following the Second World War, expanding its offerings beyond its early condensed milk and infant formula products. The company has made a number of corporate acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree Mackintosh in 1988, Klim in 1998, and Gerber in 2007.
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