Marriott International

Senior Manager, Marriott Media Network Analytics

Marriott International$100K — $130K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business, Analytics, marketing or related discipline.
  • At least 6 years of experience in analytics or business performance roles.
  • Strong analytical skills with experience interpreting data from dashboards and curated assets.
  • Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations.
  • Excellent written and verbal communication skills; detail-oriented and proactive with strong stakeholder engagement.
  • Understanding of media network monetization models and advertising performance metrics preferred.
  • Experience analyzing audiences and campaign effectiveness across digital platforms preferred.

Responsibilities

  • Conduct A/B testing and implement additional experimental methodologies across owned and offsite digital channels.
  • Analyze channel and audience data to uncover trends and support strategic decisions across business units.
  • Manage complex, cross-functional programs in a global environment.
  • Govern governance standards, workflows, and best-practice guidelines.
  • Conduct targeted analyses to address business questions and inform operational improvements.
  • Translate findings into insights and recommendations for business partners.
  • Support KPI definition, customer health analysis, and performance tracking.
  • Review curated data and dashboards to identify trends, anomalies, and performance drivers.

Benefits

  • Hybrid work environment with flexibility for remote work options.
  • Opportunities for professional development and career growth.
  • Access to advanced analytics tools and methodologies.
  • Collaborative work culture with cross-functional teams.
  • Engagement with data-driven strategic decision-making processes.
Full Job Description
Job Description

The Senior Manager, Marriott Media Network Analytics is a key contributor within Marriott's Enterprise Data, Analytics & AI organization, responsible for delivering insights that optimize media performance and drive strategic decision-making for Marriott's media network. This role focuses on analyzing advertising effectiveness, audience engagement, and monetization trends to enable data-driven decisions that enhance campaign outcomes and business impact.

Working closely with media leadership and cross-functional teams, the Senior Manager conducts targeted analyses, designs measurement methodologies, and translates complex data into clear, actionable recommendations. By leveraging curated data assets and advanced analytics techniques, this position ensures media strategies are grounded in robust insights and aligned with enterprise priorities. The Senior Manager combines strong technical expertise in digital marketing analytics with business acumen and exceptional communication skills to influence decisions and maximize the value of Marriott's media network.

Requirements & Qualifications

  • Bachelor's degree in Business, Analytics, marketing or related discipline.


  • 6+ years of experience in analytics or business performance roles.


  • Strong analytical skills with experience interpreting data from dashboards and curated assets.


  • Ability to conduct ad hoc analyses and synthesize findings into actionable recommendations.


  • Understanding of media network monetization models and advertising performance metrics preferred.


  • Experience analyzing audience, audience engagement and campaign effectiveness across digital platforms preferred.


  • Proven experience managing large scale A/B testing and experimentation programs,


  • Strong understanding of A/B testing, MMM, and optimization methodologies


  • Experience working across web, email, and digital marketing channels (Meta, programmatic, TV, etc.) as well as foot print.


  • Agency media background preferred.


Key Duties & Responsibilities

  • Conduct A/B testing and implement additional experimental methodologies across owned and offsite digital channels.


  • Analyze channel, audience data to uncover trends and support strategic decisions across business units.


  • Demonstrated ability to manage complex, cross-functional programs in a global environment.


  • Governance standards, workflows, and best-practice guidelines


  • Conduct targeted analyses to address business questions and inform operational improvements.


  • Translate findings into insights and recommendations for business partners.


  • Support KPI definition, customer health analysis, and performance tracking.


  • Execute analytics projects that deliver insights to support business decisions within a defined area.


  • Review curated data and dashboards to identify trends, anomalies, and performance drivers.


  • Conduct ad hoc analyses to address emerging business questions and opportunities.


  • Translate analytical findings into clear, actionable recommendations for stakeholders.


  • Collaborate with business partners to define analytical needs and priorities.


  • Ensure accuracy and integrity of data used in analyses and reporting.


  • Communicate insights effectively through presentations and executive-ready summaries.


  • Manage multiple projects simultaneously and prioritize based on business impact.


  • Support development of KPI frameworks and measurement methodologies.


  • Prepare and present findings to stakeholders in a clear, concise, and visually compelling format.


  • Data & Technology: Utilize tools like SQL (a must), Tableau, and clean-room environments to manage data integration and privacy-safe measurement.


Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.

About Marriott International

Marriott International is a hospitality company with more than 3,900 properties around the world. Marriot International opened its first hotel in 1957 and operates franchises worldwide. The company’s headquarters is based in Maryland and employees nearly 200,000 people worldwide.   The company was founded by J. Willard and Alice Marriott in 1927 by opening a root beer stand in Washington D.C.

Marriott International Careers

Join the vibrant team at Marriott International, the global leader in hospitality, where career opportunities abound and the potential for growth is limitless. As part of our commitment to innovation and leadership in the industry, we are continuously seeking passionate, creative, and driven individuals to join our diverse team. Work You’ll Do At Marriott International, you will be part of a culture that values diversity, leadership, and professional development. Engage in meaningful work that enhances the travel experience of each guest while fostering a positive environment where all team members can thrive. Our team at Marriott International leads the way in delivering exceptional service and innovative hospitality solutions. With a variety of job opportunities ranging from front-line roles to executive positions, you can find the perfect match for your skills and career ambitions. Marriott International’s commitment to growth and innovation means we are always on the lookout for dynamic professionals to join our team. Whether you are seeking your first job, looking for a challenging leadership role, or aiming to specialize in hospitality management, Marriott offers unparalleled employment opportunities. Internship and Training Programs Kickstart your career with Marriott International’s internship programs. These opportunities provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Marriott are treated as integral members of the team and are involved in projects that make a tangible impact on the company. In addition to internships, we offer comprehensive diversity training and professional development programs that prepare you for future leadership roles within the company. Our training programs are designed to enhance your capabilities and ensure you are equipped to meet the challenges of the evolving hospitality landscape. Benefits and Career Growth Marriott International believes in rewarding our employees for their dedication and hard work. We offer a competitive benefits package that includes health, vision, and dental insurance, employee discounts, and more. Moreover, we are committed to the professional growth of our employees. Career advancement at Marriott is not just a possibility—it is a priority. Join Our Team Explore the wide range of job opportunities at Marriott International. We are hiring across various departments, including management, customer service, culinary arts, and more. Bring your unique skills and perspective to our team, and help us continue to innovate and lead in the hospitality industry. Networking and Professional Development Stay connected and advance your career through Marriott’s extensive networking opportunities. Our professional community is designed to foster connections that can lead to career advancement and personal growth. Engage with leaders, gain industry insights, and build relationships that will support your career aspirations. Apply Now Ready to take the next step in your career? Search open positions that match your skills and interests on the Marriott Careers page. We look for individuals who are curious, team-oriented, and committed to excellence. Prepare your resume, sharpen your interview skills, and join one of the most respected names in the global hospitality industry. Stay Up to Date Keep informed with the latest career tips, company news, and industry insights from Marriott International. Join our community and discover how you can contribute to the world of hospitality and beyond. Explore job opportunities, embrace professional growth, and become part of a company that values innovation and leadership. At Marriott International, your career journey is just beginning.
Learn more about Marriott International
Size
120,000 employees
Market Cap
$46.5 billion
Industry
Net Income
-$267 million
Founded
1927
5 Year Trend
-2.1%
Revenue
$10.5 billion
NASDAQ

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