General Dynamics

Senior Manager, Marketing & Public Relations

General Dynamics$192K — $207K *
Aerospace & Defense
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree plus 10+ years or Master's degree plus 8+ years in marketing/public relations.
  • Proven track record leading marketing campaigns in regulated environments.
  • Familiarity with defense industry is highly preferred.
  • Expertise in the full marketing mix: digital, social media, print, etc.
  • Strong media relationship management and narrative development skills.
  • Experience managing budgets and external agencies effectively.
  • Excellent communication skills for engaging diverse stakeholders.

Responsibilities

  • Develop and maintain brand identity across all channels
  • Lead marketing engagement planning focusing on defense industry customers
  • Plan and execute integrated marketing and PR campaigns
  • Develop product marketing plans in collaboration with leadership
  • Manage media relations and respond to external inquiries
  • Oversee trade show strategy and execution at industry events
  • Apply AI and emerging technologies to enhance marketing effectiveness
  • Lead internal marketing team and externally collaborate with agencies
  • Collaborate with leadership to align marketing with growth goals
  • Execute customer-facing events to strengthen relationships

Benefits

  • Opportunity to lead strategic marketing initiatives in a high-tech defense environment
  • Work closely with senior leadership and cross-functional teams
  • Access to cutting-edge technologies and emerging trends in marketing
  • Engagement in high-profile industry events and conferences
  • Significant role in shaping brand and market presence.
Full Job Description
Basic Qualifications

Bachelor's degree or equivalent combination of education and relevant work experience is required plus a minimum of 10 years of relevant experience; or Master's degree plus a minimum of 8 years of relevant experience to meet managerial expectations.

 

CLEARANCE REQUIREMENTS:Department of Defense Secret security clearance is preferred at time of hire. Applicants selected will be subject to a U.S. Government security investigation and must meet eligibility requirements for access to classified information. Due to the nature of work performed within our facilities, U.S. citizenship is required.

Responsibilities for this Position

General Dynamics Mission Systems is seeking an experienced Senior Manager of Marketing & Public Relations to lead marketing and communications strategy for our Land and Air Systems business.

 

In this position, you will be responsible for developing and executing integrated marketing and public relations programs that support business development objectives, strengthen brand positioning, and advance GDMS's presence in the defense and technology market. You will work closely with senior leadership, business development teams, and external agency partners to align communications strategy with organizational priorities.

Key Responsibilities

  • Develop and maintain a consistent brand identity for Mission Systems Land and Air Systems across all channels and customer touchpoints
  • Lead external marketing engagement planning with a focus on the U.S. Army, Air Force, and defense industry platform primes to bring our products and capabilities to customers
  • Plan and execute integrated marketing and PR campaigns that support market growth and competitive positioning
  • Develop product marketing plans and work in partnership with business leadership to bring new products to market
  • Manage media relations, including proactive outreach and response to external inquiries
  • Oversee trade show strategy, messaging, planning, and execution, including representation at key industry events
  • Apply AI and emerging technologies to improve marketing effectiveness and efficiency
  • Lead and develop a team of internal marketing professionals and external agency partners
  • Collaborate with senior leadership and business development to align marketing programs with strategic growth goals
  • Plan and execute customer-facing events and technical symposia
  • Use data and analytics to measure campaign performance and drive continuous improvement

Travel is estimated at ~10-15% and is driven mostly by customer facing events.

 

Qualifications

  • Bachelor's degree and 10+ years of progressive marketing and public relations experience, or Master's degree and 8+ years of relevant experience
  • Demonstrated experience leading marketing campaigns and product marketing plans, and managing teams in complex, regulated industries
  • Defense industry knowledge and relevant customer experience preferred
  • Strong knowledge of the full marketing mix, including digital, social media, print, advertising, and analytics
  • Proven public relations skills, including media relationship management and narrative development
  • Experience managing budgets and external agency relationships
  • Excellent written and verbal communication skills with the ability to engage stakeholders at all levels
  • Familiarity with AI-enabled marketing tools and strategies is a plus
  • Strong ethical standards and commitment to compliance
Salary NoteThis estimate represents the typical salary range for this position based on experience and other factors (geographic location, etc.). Actual pay may vary. This job posting will remain open until the position is filled. Combined Salary RangeUSD $192,114.00 - USD $207,873.00 /Yr.

About General Dynamics

General Dynamics is involved in business aviation; land and expeditionary combat vehicles and systems, armaments, and munitions; shipbuilding and marine systems; and mission-critical information systems and technologies. General Dynamics has four main business segments. Aerospace designs, develops, manufacturers and services a comprehensive offering of advanced business-jet aircraft. Combat Systems specializes in producing, supporting and sustaining land and expeditionary combat systems for the U.S. military and its allies. Marine Systems designs, builds and supports submarines and a variety of surface ships for the U.S. Navy and commercial customers. The Information Systems and Technology group offers a breadth and depth of technology and service capabilities that support a wide range of government and commercial needs, including systems integration expertise; hardware and software products; and engineering, management and support services.

General Dynamics Careers

Join the dynamic team at General Dynamics, a leader in global defense, aerospace, and technology services. As a pivotal player in innovation and security, General Dynamics offers unparalleled job opportunities for professionals eager to advance their careers in a cutting-edge environment.

Work You’ll Do

At General Dynamics, we empower our employees to drive innovation and lead with integrity and excellence. With a commitment to professional growth and diversity, our team is at the forefront of developing solutions that make a difference in the world. Whether in engineering, cybersecurity, or project management, your work at General Dynamics will contribute to missions that matter.

Explore Career Paths

General Dynamics is not just a company; it's a community where you can build a career that aligns with your passion and skills. From internships to leadership positions, the breadth of opportunities supports your professional journey at every stage.

Innovate and Lead

Join a team where innovation is the status quo. At General Dynamics, you’ll work alongside industry experts to solve complex challenges with cutting-edge technology. Our leadership is committed to fostering a culture of growth and learning, where you can lead projects that explore new frontiers.

Professional Development

Invest in your future with General Dynamics’ robust professional development programs. Enhance your skills through targeted training, workshops, and seminars that propel your expertise and leadership capabilities forward.

Diversity and Inclusion

At General Dynamics, we believe diversity drives innovation. Our inclusive culture welcomes diverse perspectives and ideas, fostering an environment where all employees can thrive. Through diversity training and networking opportunities, we ensure every team member can contribute uniquely and significantly.

Benefits and Culture

Experience a culture that prioritizes the well-being and satisfaction of its employees. General Dynamics offers competitive benefits, including health care, retirement plans, and flexible working arrangements, to ensure a healthy work-life balance. Our team-oriented culture encourages collaboration and mutual respect, making General Dynamics a great place to work.

Join Our Team

Ready to advance your career at General Dynamics? Explore our current job opportunities and find a position that matches your skills and ambitions. We are continuously hiring talented individuals who are passionate about making a difference.

Prepare for Your Interview

Make a great first impression. Prepare for your interview at General Dynamics by researching our company values and recent projects. Tailor your resume to highlight relevant experience and skills that align with the job description.

Stay Connected

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Explore General Dynamics Jobs

Discover the impact you can make at General Dynamics by joining our team. Search open positions, apply online, and take the first step towards a rewarding career filled with opportunities for growth and innovation.

SEARCH GENERAL DYNAMICS JOBS

Join General Dynamics today and be part of a team that values leadership, innovation, and diversity. See what exciting and rewarding opportunities await you in a career at General Dynamics.
Learn more about General Dynamics
Size
103,100 employees
Market Cap
$67.9 billion
Industry
Net Income
$3.1 billion
Founded
1952
5 Year Trend
+4.7%
Revenue
$37.9 billion
NASDAQ

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