AbbVie

Senior Manager, Marketing - Plastic Surgery, - DTC and Provider Channels (Social Media Revenue Focus)

AbbVie • $120K — $150K *
Irvine, CA 92620In-Person
Healthcare
5 - 7 years of experience
2 weeks ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree is a plus.
  • 7+ years of marketing experience.
  • 5+ years of experience in healthcare, medical device, or pharmaceuticals; understanding of aesthetics/plastic surgery market preferred.
  • Deep understanding of digital channels, paid social, analytics tools, and regulatory considerations.
  • Demonstrated success in brand management, downstream marketing, product positioning, and go-to-market strategy.
  • Proven track record managing social media campaigns that directly drive revenue.
  • Experience working with both end-consumer and healthcare professional audiences.
  • Strong analytical, project management, and communication skills.

Responsibilities

  • Develop and implement marketing strategies and campaigns for DTC and provider channels, focusing on revenue from social media.
  • Drive downstream marketing support by creating materials and tools for customers and sales teams.
  • Oversee social media content planning and campaigns, including influencer collaborations and community management.
  • Lead multi-channel marketing campaigns to maximize reach and engagement.
  • Oversee product launch plans and manage brand lifecycle milestones.
  • Design and execute influencer marketing strategies, identifying and managing influencer relationships.
  • Conduct market research and competitive analysis to inform strategies and positioning.
  • Collaborate cross-functionally to drive unified messaging and brand adoption.
  • Track and analyze campaign performance to optimize ROI and KPIs.
  • Identify new marketing channel opportunities and trends for innovation.
  • Manage marketing budgets ensuring regulatory compliance.

Benefits

  • Comprehensive package of benefits including paid time off (vacation, holidays, sick).
  • Medical, dental, and vision insurance.
  • 401(k) plan for eligible employees.
  • Eligibility to participate in long-term incentive programs.
Full Job Description
Job Description

Position Overview:

The Senior Manager, Marketing - Plastic Surgery is responsible for developing, executing, and optimizing strategic marketing initiatives targeting both consumers and healthcare Professionals. This role combines expertise in product positioning, channel management, commercialization, campaign planning, and influencer partnerships, with strong downstream marketing support-ensuring impactful messaging and effective engagement across all relevant channels.

Key Responsibilities:
  • Develop and implement marketing strategies and campaigns for DTC and provider channels with a focus on maximizing social media-driven revenue
  • Drive downstream marketing support by tailoring materials, sales enablement tools, and brand collateral to the needs of customers, providers, and the sales organization.
  • Oversee social media content planning, organic/paid campaigns, influencer collaborations, and community management to support product launches and ongoing engagement
  • Lead multi-channel campaigns encompassing digital, print, events, email, partnerships, and social media, to maximize reach, engagement, and revenue.
  • Oversee product launch plans, brand lifecycle management, and tactical execution for commercialization milestones.
  • Design and execute influencer marketing strategies; identify, recruit, and manage relationships with relevant influencers for consumer and provider audiences.
  • Conduct market research, competitive analysis, and customer insights to inform campaign strategy and product positioning.
  • Collaborate cross-functionally with product, sales, market access, medical, analytics, and communications teams to drive unified messaging and adoption.
  • Track, analyze, and optimize campaign performance across channels (digital, print, events, sales) using data-driven approaches to improve ROI and KPIs.
  • Identify new channel opportunities and emerging marketing trends for ongoing innovation.
  • Manage marketing budgets, ensuring efficient allocation and compliance with regulatory and brand
  • Analyze channel-specific performance metrics and optimize campaigns to achieve revenue, engagement, and lead generation goals
  • Ensure compliance with healthcare regulations and brand guidelines in all marketing materials and campaigns


Qualifications

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or related field; advanced degree is a plus
  • 7+ years of marketing experience
  • 5+ years of experience in healthcare, medical device, or pharmaceuticals, Understanding of the aesthetics/plastic surgery market is preferred but not mandatory.
  • Deep understanding of digital channels, paid social, analytics tools, and regulatory considerations
  • Demonstrated success in brand management, downstream marketing, product positioning, and go-to-market strategy.
  • Proven track record managing social media campaigns that directly drive revenue
  • Experience working with both end-consumer and healthcare professional audiences
  • Strong analytical, project management, and communication skills


Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
  • This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.

About AbbVie

AbbVie develops pharmaceuticals and medical devices. They provide products and services to therapeutic areas including immunology, oncology, neuroscience, eye care, virology, women's health, and gastroenterology.

AbbVie Careers

Joining AbbVie means becoming part of a global team dedicated to making a remarkable impact on patients' lives. At AbbVie, our employees are united in the pursuit of groundbreaking innovation and are committed to transforming the future of healthcare with leading-edge science.

Work You’ll Do

At AbbVie, you’ll collaborate with some of the brightest minds in the industry to solve challenging problems that have a high impact on society. Our culture fosters growth and embraces leadership and diversity training, ensuring that every team member can thrive.

Explore Job Opportunities

AbbVie offers a wide range of job opportunities and career paths, providing a platform where professionals can propel their careers forward. From research and development to marketing and sales, the potential to make a significant impact is limitless.

Internship Programs

Kickstart your career with an AbbVie internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at AbbVie are considered integral members of the team and are given tasks that are both challenging and rewarding.

Professional Growth and Development

We believe in nurturing our team's professional growth through comprehensive training programs, leadership development opportunities, and continuous learning. Our commitment to your career growth is reflected in our robust offerings that enhance your skills and knowledge.

Benefits and Culture

AbbVie is dedicated to supporting our employees' well-being both inside and outside of work. Our benefits package includes health, financial, and social benefits that are designed to support the diverse needs of our employees. Our inclusive culture encourages collaboration and innovation, fostering a workplace where all can excel.

Hiring Process

Our hiring process is designed to ensure a match that will be beneficial both for the company and for your career aspirations. From resume submission to interview, each step is an opportunity to showcase your skills and fit with the AbbVie team.

Networking and Career Advancement

At AbbVie, networking doesn’t just enhance your career; it propels it. We encourage our employees to engage internally and externally to build relationships that foster personal and professional growth.

Join Our Team

Search open positions that match your skills and interests. We are looking for passionate, curious, and innovative team players who are ready to make a difference.

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Explore AbbVie Jobs

Whether you’re seeking to advance your career in a dynamic and empowering environment, or looking for a place where you can innovate, lead, and contribute to something bigger, AbbVie is the place for you. Join us in our mission to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow.
Learn more about AbbVie
Size
50,000 employees
Market Cap
$288.5 billion
Industry
Pharmaceuticals & Biotech
Net Income
$4.6 billion
Founded
2013
5 Year Trend
+17%
Revenue
$45.8 billion
NASDAQ
ABBV
* Ladders Estimates

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