About the RoleSocure is seeking a Senior Manager of Marketing Operations to drive execution of the marketing operations roadmap with a strong emphasis on systems, process, and delivery. This role sits within Revenue Operations and serves as a critical operator supporting the marketing organization.
This is a hands-on, systems-oriented role - ideal for someone who can translate marketing priorities into scalable workflows, ensure high-quality execution across campaigns and data, and orchestrate a modern marketing tech stack.
You will partner closely with Demand Generation and RevOps leadership while managing offshore resources and third-party consultants to deliver against key initiatives. We are also looking for someone who is excited to bring an AI-first mindset to marketing operations - continuously identifying opportunities to automate, optimize, and modernize how work gets done.
Key Responsibilities- Execute the marketing operations roadmap, translating business priorities into scalable systems and process improvements
- Own day-to-day management and optimization of the marketing tech stack, including Marketo, Salesforce, 6sense, Apollo, ZoomInfo, Qualified, and supporting tools
- Orchestrate data flow and integrations across the GTM stack (e.g., enrichment, routing, intent signals, and campaign activation tools)
- Build and maintain lead management infrastructure (scoring, routing, lifecycle stages, SLAs) with strong QA and governance standards
- Ensure accurate campaign tracking and performance measurement across channels (LinkedIn, web, conversational marketing, etc.)
- Partner with Demand Gen to operationalize campaign execution and improve consistency, speed, and data integrity
- Support intent-based and account-based workflows leveraging tools like 6sense and Qualified
- Maintain and improve data quality across systems, leveraging tools such as RingLead and enrichment providers
- Develop and maintain funnel reporting and performance insights (MQL 12 SQL 12 pipeline 12 revenue) in partnership with RevOps
- Identify and implement AI-driven solutions to improve efficiency, campaign execution, lead management, and reporting
- Evaluate and integrate emerging GTM and AI tools into the existing marketing operations stack where they create clear leverage
- Manage offshore resources and third-party consultants, driving prioritization, accountability, and delivery quality
What Youll Bring- 6-10 years of experience in Marketing Operations, Revenue Operations, or GTM systems roles
- Strong hands-on expertise with Marketo and Salesforce, plus experience across modern marketing tech stacks
- Familiarity with tools such as 6sense, Apollo, ZoomInfo, RingLead, Qualified, LinkedIn Campaign Manager, and Google Analytics
- Demonstrated ability or strong interest in leveraging AI to improve marketing operations workflows and systems
- Experience integrating and operationalizing multiple tools across the demand generation lifecycle
- Proven track record as a systems-oriented operator executing against defined roadmaps
- Experience managing offshore teams and/or external vendors or consultants
- High attention to detail with strong QA discipline and process rigor
- Strong analytical mindset with the ability to troubleshoot issues across systems and data flows
- Ability to prioritize and execute in a fast-paced, evolving environment
Nice to Have- Experience with tools such as Momentum.io, Common Room (Circle), or other emerging GTM technologies
- Exposure to account-based marketing (ABM) and intent-driven campaign orchestration
- Experience implementing AI or automation initiatives within marketing, RevOps, or GTM systems
- Experience in fintech, identity, fraud, or other regulated industries
Why Youll Love It Here- High-impact role with clear ownership of marketing systems and execution
- Opportunity to help shape an AI-forward, modern GTM operating model
- Close partnership with RevOps and executive leadership
- Competitive compensation, equity, and benefits
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