Job Overview:Senior Manager, Marketing OperationsThis role is specific to the current Coffee Operating Unit of KDP. Following the recent, successful acquisition of JDE Peet's in April 2026, the Coffee Operating Unit will become its own independent publicly traded company. For more information on this, please visit keurigdrpepper.com
This individual will report in to the Senior Director, Marketing Operations.
The Senior Manager, Marketing Operations is a highly strategic role that:
- Owns and manages the operations of the marketing organization and its agency partners to drive consistency in planning and execution;
- Streamlines ways of working across the Marketing organization; and
- Supports key leadership initiatives.
This position is critical to ensuring the North American marketing organization and our agency ecosystem operates with agility and speed by: Establishing and optimizing both internal and agency ways of working; Defining key performance indicators, measurement criteria and team performance reporting; and Championing a team-first culture.
This role is responsible for Leading agency relationships, scoping, contracting and negotiating at a total brand portfolio level; Cultivating KDP portfolio internal and external creative agency relationships; and Optimizing content and production processes.
The ideal candidate will bring 8+ years of: Progressive marketing and / or agency experience; Strong negotiation skills with a data-driven approach; and a Leadership style that fuses inspiration with a passion for making a difference.
KEY RESPONSIBILITIES: - Agency Relationship Management
- Leverage agency acumen to cultivate best-in-class agency partnerships.
- Serve as a key portfolio point of contact for creative, PR, media, technology, and consumer engagement agencies and vendors.
- Lead strategy for optimization of agency ecosystem, including leadership of key agency RFPs and agency transitions.
- Lead semi-annual agency performance reviews to collect and deliver agency performance feedback and obtain feedback on KDP's performance to optimize ways of working.
- Leverage influence to build relationships with internal stakeholders and external partners at executive levels
- Provide thought leadership on optimization of agency fee/production models to maximize value and transparency.
- Agency Scope Development, Fee Negotiations and Continuous Improvement
- In partnership with Brand, Omni, Media and PR teams, define brand-specific agency needs and deliverables to develop portfolio agency scopes.
- Utilize strong industry knowledge and business acumen to define agency deliverables, advise on staffing plans, track performance, and strategically drive efficiencies in fee negotiations.
- Leverage strong negotiation skills to lead selected agency negotiations and reduce financial risk for KDP
- Seek out ways to increase operating efficiencies through strong negotiations, streamlining processes, and elevating standards of success with effective MROI.
- Drive improvements in processes and strengthen return on investment through effective post-analysis of all initiatives
- Make strategic recommendations to senior management for how to invest money and maximize return
- Optimization of Agency Ways of Working & Comms Process
- Lead ongoing definition and refinement of comms processes and agency ways of working across the portfolio to identify efficiencies and optimizations.
- Lead initiatives with in-house and external agency partners to drive consistency in approach, reduce agency burn and/or improve quality of deliverables/outputs.
- Develop and maintain exceptional cross-functional relationships to drive collaboration and efficiency across functions.
- Measure Success - Track Agency Performance and Audit Utilization
- Optimize agency performance tracking and reporting process and communication cadence
- Lead agency resource utilization tracking, identifying risks and potential areas for efficiency capture and/or cost mitigation.
- Executive Influence
- Influence at executive levels internally and externally to drive strategic agenda and cross-functional alignment
- This role closely engages with executive levels in Brand Marketing, Procurement, Legal, Finance, Audit and external agency partners
- Must be able to influence through conflict, resolve issues, and push through strong negotiations to deliver return on investment for the company
- Strategic Initiatives and Special Projects Leadership
- Lead portfolio strategic initiatives and special projects as identified by leadership to achieve business objectives.
CHARACTERISTICS OF SUCCESS- PASSION: An infectious spirit and passionate about beverages, our consumers, our brands, our customers, and winning.
- OPTIMISTS WITH AN ENTTREPRENEURIAL SPIRIT: Inspired by innovation, creativity, and breakthrough thinking that challenges the conventional and fosters new ideas.
- DRIVE FOR IMPACT: Self-motivated to drive your agenda and competent in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get it done with a sense of urgency.
- CHANGE AGENTS: Agile, courageous, and push through conflict for speed to action. Thrives under pressure, takes big risks, delivers solutions, and leads the change.
- DATA-DRIVEN DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make bold decisions.
- INSPIRATIONAL LEADERS: Inspire others to take action through authentic leadership, passion, and commitment to winning. Practiced at coaching, challenging, and developing others. Great at the "What" and the "How."
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Total Rewards:- Salary Range: $130,700 - $179,000
- Actual placement within the compensation range may vary depending on experience, skills, and other factors
- Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
- Annual bonus based on performance and eligibility
Requirements:- A Bachelor's Degree and ideally in Marketing or Advertising
- A Masters in Business Administration is preferred, but not required
- A minimum of eight years of progressive marketing or advertising experience, including:
- Creative development and resource planning, either agency or client side
- Project Management in the marketing space
- Cross-functional and agency relationship management
- Proven track record of success leading multi-year, multi-million dollar negotiations, and ability to influence and gain alignment at executive levels.
- CPG/Beverage experience from a Fortune 500 CPG corporation a plus
- Strong financial acumen and ability to synthesize data, lead analysis, and deliver reporting with informed recommendations.
- This role is based in our Burlington, MA, HQ and would require up to 20% travel.
