Microsoft

Senior Manager, Marketing Measurement & Optimization, Minecraft

Microsoft • $106K — $203K *
Redmond, WA 98052In-Person
Consumer Technology
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of experience in data science, research, marketing or business-related roles, or relevant Bachelor's/Master's degree with fewer years of experience.
  • Preferred 7+ years in marketing analytics, performance marketing, or similar fields.
  • Experience in building frameworks for attribution, forecasting, and experimentation for marketing decisions.
  • Proficient in measuring performance across various marketing channels including paid media and affiliate marketing.
  • Skilled in developing executive dashboards and translating data insights into business recommendations.
  • Familiarity with analytical tools like SQL, Power BI, Python, or R is preferred.
  • Experience in gaming, tech, media, or e-commerce sectors is a plus.

Responsibilities

  • Own performance marketing measurement across multiple channels ensuring KPI consistency and data integrity.
  • Lead marketing forecasting at channel and portfolio levels to project player acquisition and revenue outcomes.
  • Drive optimizations in real-time for campaigns to inform strategies for bidding and audience targeting.
  • Design and execute an experimentation roadmap, evolving attribution methods to track channel contributions.
  • Develop dashboards for transparency in performance metrics for stakeholders at all levels.
  • Create AI-powered workflows to enhance decision-making speed from data insights.
  • Manage affiliate performance measurement focusing on attribution and conversion efficiencies.

Benefits

  • Comprehensive health, dental, and vision insurance plans.
  • Generous paid time off and sick leave.
  • 401(k) plan with company match.
  • Employee stock purchase plan to enhance financial benefits.
  • Continuous learning opportunities for professional development.
Full Job Description
Responsibilities
  • Own end-to-end performance marketing measurement across Paid Media, Affiliate Marketing, and Player Lifecycle Marketing (Email, Web), ensuring consistent KPIs, data integrity, and always-on visibility across the digital marketing ecosystem.
  • Lead marketing forecasting at the channel and portfolio level, building driver-based models that translate budget scenarios into projected player acquisition, retention, and revenue outcomes.
  • Drive real-time optimization and feedback loops, delivering performance signals that inform bid strategy, creative rotation, audience targeting, and budget pacing across paid and owned channels.
  • Design and operate an experimentation roadmap (A/B tests, geo holdouts, incrementality studies) and evolve attribution methodology to quantify the true contribution of each channel.
  • Build and own executive, operational, and channel-level dashboards that give every stakeholder a trusted, single source of truth for performance.
  • Develop AI-powered workflows and automation, including anomaly detection, and automated insight summaries to accelerate the speed from data to decision.
  • Own affiliate performance measurement, including publisher-level attribution, postback validation, incrementality, and commission efficiency, deduplicated against paid and organic conversions.
  • Measure Player Lifecycle Marketing across Email and Web, tracking engagement, conversion, and downstream revenue while surfacing segmentation and personalization opportunities.
  • Deliver always-on reporting and measurement support to the Social and Influence teams, quantifying the contribution of organic social, creator, and influencer programs to brand and acquisition goals.
  • Translate complex data into compelling narratives and investment recommendations that influence decisions by the Head of Digital Marketing and senior leadership.
  • Lead recurring executive performance reviews, including monthly business reviews and quarterly planning readouts, in language accessible to technical and non-technical audiences.
  • Partner across Marketing, PADI, Finance, and agency teams to define success metrics, align measurement to business goals, and manage competing priorities.
  • Establish tracking governance standards (UTM taxonomy, tagging, naming conventions, and attribution rules) across paid platforms, affiliate networks, and CRM/ESP systems.
  • Champion data literacy and continuous improvement through templates, playbooks, and training that help teams independently act on performance insights.


Qualifications

Required Qualifications
  • 5+ years experience in data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 4+ years experience in data science, research, marketing or business-related roles OR Master's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 3+ years experience in data science, research, marketing or business-related roles.


Preferred qualifications
  • 7+ years of experience in marketing analytics, performance marketing, digital measurement, data science, or related analytical disciplines.
  • Experience building attribution, forecasting, and experimentation frameworks that influence marketing investment decisions.
  • Experience measuring performance across paid media, affiliate marketing, CRM/email, web, social, and lifecycle marketing programs.
  • Experience developing executive dashboards and translating complex analytical findings into actionable business recommendations.
  • Experience using SQL, Power BI, Python, R, or similar analytical tools.
  • Experience leveraging AI and automation to improve reporting, insight generation, or decision-making processes.
  • Experience within gaming, consumer technology, media, entertainment, subscription, or e-commerce businesses.
  • Demonstrated ability to influence senior leaders through data storytelling and strategic insights.


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Market Research IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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