GENERAL PURPOSE:
The Senior Manager of Email & SMS Marketing will lead the strategy, execution, and optimization of Ross's owned-channel communications. This role is responsible for driving customer engagement, retention, and incremental revenue through targeted lifecycle campaigns, marketing messaging, and personalized content across email and SMS platforms. In addition, this role will collaborate cross-functionally with CRM, Creative, Merchandising, Store Operations, and Analytics teams to deliver measurable impact and elevate the customer experience.
The base salary range for this role is $125,800 - $206,650. The base salary range is dependent on factors including, but not limited to, experience, skills, qualifications, relevant education, certifications, seniority, and location. The range listed is just one component of the total compensation package for employees. Other rewards vary by position and location.
ESSENTIAL FUNCTIONS:
• Develop and execute the strategic roadmap for email and SMS programs, aligned with business goals and customer lifecycle stages
• Own campaign planning, segmentation, testing, and performance optimization across promotional, transactional, and triggered communications
• Partner with CRM and Analytics teams to integrate personalization, data, dynamic content into email and SMS channels
• Lead A/B/multivariate testing to improve open rates, click-through rates, conversion, and retention
• Manage vendor relationships (ESP, SMS platforms, third party data partners) and ensure platform capabilities are fully leveraged
• Collaborate with Creative and Merchandising to ensure brand consistency and timely execution of campaigns
• Monitor reporting, deliverability, compliance, and data hygiene across channels to ensure optimal program health
• Analyze campaign performance and deliver actionable insights and opportunities to senior leadership
• Support channel expansion opportunities (app, push notification, etc.) and constantly improving UX (preference center, contact strategy, AI integration, etc.)
COMPETENCIES:
People
• Building Effective Teams (for managers of People and/or Projects)
• Developing Talent (for managers of People)
• Collaboration
Self
• Leading by Example
• Communicates Effectively
• Ensures Accountability and Execution
• Manages Conflict
Business
• Business Acumen
• Plans, Aligns and Prioritizes
• Organizational Agility
With particular emphasis on the following specific position-related competencies:
• Marketing Strategy
• Technical Expertise
• Data-Driven Decision Making
QUALIFICATIONS AND SPECIAL SKILLS REQUIRED:
REQUIRED SKILLS:
• 7 years of experience in email and SMS marketing, preferably in retail or consumer brands
• Bachelor's degree in Marketing, Business, or related field; MBA a plus
• Proven success in developing and scaling lifecycle marketing programs
• Strong working knowledge of ESPs, SMS platforms, and customer data platforms (CDPs)
• Experience with segmentation, personalization, and dynamic content strategies
• Analytical mindset with proficiency in campaign reporting and performance metrics
• Excellent project management, seasonal planning, and cross-functional collaboration skills
• Extensive knowledge of compliance regulations and deliverability best practices
PREFERRED SKILLS:
• Experience with multiple ESP/SMS platforms (Salesforce Marketing Cloud, Braze, Attentive, Vibes, Epsilon, Zeta, etc.)
• Ability to translate complex data into clear, actionable strategies
PHYSICAL REQUIREMENTS/ADA:
Job requires ability to work in an office environment, primarily on a computer.
Requires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper/files, etc.
Consistent timeliness and regular attendance.
Vision requirements: Ability to see information in print and/or electronically.
This role requires regular in-office presence, including to engage in in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and/or feedback. However, this role can perform duties effectively using a combination of in-office and remote work. #LI-hybrid
SUPERVISORY RESPONSIBILITIES:
Approximately 2 direct reports who will support Email and SMS Marketing
DISCLAIMER:
This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.
