Senior Manager, Marketing & Communications (Human Capital)

MNP • $90K — $120K *

Calgary, AB T1Y 7M8In-Person

Business Services

8 - 10 years of experience

2 weeks ago

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Job Overview by Ladders

Qualifications

8+ years in recruitment marketing and talent branding
Degree in communications, marketing, HR, public relations, or related field
Proven project management abilities in a dynamic setting
Deep understanding of recruitment processes including various opportunity types
Strong organizational skills and attention to detail
Ability to multitask and perform under pressure
Collaborative mindset with professional interpersonal skills

Responsibilities

Develop and execute strategic marketing plans to enhance brand awareness
Collaborate with leadership to create advocacy materials for NHC strategies
Align marketing approaches with MNP's organizational culture and brand
Design and implement marketing campaigns tailored for National HC leadership
Foster relationships to enhance recruitment communications and strategies
Lead internal communications efforts relevant to Human Capital
Monitor KPIs to evaluate marketing effectiveness and propose improvements
Curate a content calendar for HC initiatives, including social media posts

Benefits

Generous base pay and vacation time
4 paid personal days
Group pension plan with 4% matching
Access to voluntary savings products and bonus programs
Flexible benefits and mental health resources
Professional development assistance and MNP University
Firm-sponsored social events and a flexible dress policy

Full Job Description

Make an impact with our National Marketing team as a Senior Manager, Marketing & Communications (Human Capital). This diverse team of professionals drives the growth and success of MNP's brand. As a trusted advisor, you'll collaborate with MNP leaders to plan and develop strategic and integrated marketing strategies that support MNP's goals. The primary internal client for this role will be National Human Capital (NHC).

Responsibilities

Reporting to the Senior Director, Marketing, Clients and Services, this role is accountable to develop, manage and execute a strategic plan that drives greater awareness and market penetration to maximize the MNP brand and talent management strategies with Human Capital
Partner with leadership to develop and disseminate marketing and communication materials that advocate for National Human Capital (NHC) strategies, priorities and initiatives
Demonstrate understanding of HC business goals and devise marketing and communication strategies that resonate with MNP's culture and brand identity
Design, organize, and implement marketing campaigns for National HC leadership
Forge and nurture relationships to bolster recruitment communications and strategic initiatives, ensuring alignment with the talent brand
Lead and collaborate with the internal communications and Marketing teams, particularly the Creative Services team, to achieve strategic objectives for National Human Capital's people strategies and programs
Develop industry relationships with organizations and their respective marketing departments, and attend industry events, workshops, and conferences
Oversee HC-related internal communications, including publishing on MNP's intranet
Craft recruitment strategies that span both traditional and digital marketing channels
Monitor, analyze, and report on key performance indicators to assess the effectiveness of marketing strategies and plans, delivering strategic insights and recommended enhancements that drive continuous improvement
Manage and curate the strategic HC content calendar, which includes conducting interviews with internal stakeholders, crafting new content, and orchestrating social media posts across various platforms
Drive strong collaboration to develop and implement new, innovative ideas and approaches that enhance recruitment and elevate talent brand initiatives
Develop a deep understanding of MNP's business, internal stakeholders, client relationships, and internal customers, while consistently delivering exceptional stakeholder management and be recognized as a trusted marketing advisor
Build and maintain a proficiency in marketing planning, traditional, online and interactive media, media relations, social media, sponsorships, events, and ongoing relationship marketing

Skills and Experience

A minimum of 8 years of experience in recruitment marketing and talent brand initiatives
Adegree in communications, marketing, human resources, public relations, or a related field
Project management skillswith a proven track record of meeting deadlines and prioritizing in a dynamic environment
A comprehensive understanding of therecruitment journey, including campus, experienced and job-related opportunities
Exceptional attention to detailand strong organizational skills, with a passion for process and structure
Ability to perform well under pressure, bothindependently and as part of a team, managing multiple tasks simultaneously
Acollaborative approach, ensuring sensitive, tactful, diplomatic, and professional interactions at all levels
Demonstrated ability to deal with people (of all levels) sensitively, tactfully, diplomatically, and professionally at all times
An understanding of how tobuild and maintain effective cross-team relationshipsto drive impact within a growing Firm
Experience in a professional services or marketing agency settingis an asset

With a focus on high-potential earnings, MNP is proud to offer customized rewards that support our unique culture and a balanced lifestyle to thrive at work and outside of the office. You will be rewarded with generous base pay, vacation time, 4 paid personal days, a group pension plan with 4% matching, voluntary savings products, bonus programs, flexible benefits, mental health resources, exclusive access to perks and discounts, professional development assistance, MNP University, a flexible 'Dress For Your Day' environment, firm sponsored social events and more!

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About MNP

MNP is a leading national accounting, tax and business consulting firm in Canada. We proudly serve and respond to the needs of our clients in the public, private and not-for-profit sectors. Through partner-led engagements, we provide a collaborative, cost-effective approach to doing business and personalized strategies to help organizations succeed across the country and around the world.

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Joining MNP offers a unique opportunity to be part of a firm that drives innovation and growth. MNP is recognized for its leadership in delivering tailored solutions to its clients and is committed to fostering a culture of diversity and inclusion.

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MNP offers a comprehensive benefits package that supports the health and well-being of its team members. The company’s culture is built on a foundation of respect, integrity, and collaboration, making it an ideal workplace for those who value professionalism and community.

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Size

5,001 employees

Industry