The RealReal

Director, Business Development Partners Program

The RealReal$200K — $220K *
US-AnywhereRemote in Florida, US
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of professional experience, with 4+ years in a leadership or people-management role
  • Proven success in scaling business units and hitting aggressive growth milestones
  • Experience in luxury fashion, premium resale, VIP concierge, or high-end sales
  • Willingness to travel to support local teams and audit events (approx. 30%)
  • Strong understanding of fashion trends and the luxury market

Responsibilities

  • Hire, train, and manage a high-performing team of Business Development Representatives
  • Design and standardize acquisition playbooks for high-value consignors
  • Develop strategies to maintain and reactivate the existing consignor base
  • Review and approve local event concepts and partnerships
  • Collaborate with Marketing, CRM, and Supply teams for local events and campaigns
  • Establish and track key performance indicators for community growth
  • Coach teams on follow-ups and relationship management

Benefits

  • Employee Stock Purchase Plan
  • 401K with Company Match
  • Medical, Dental & Vision Insurance
  • Paid Parental Leave
  • 9 Paid Company Holidays
  • Flexible Time Off (With Manager Approval)
Full Job Description
About The Role
Are you an elite leader who knows how to scale luxury communities, build high-performing teams, and drive serious supply growth? We are seeking a Director, Business Development Partners Program to lead, mentor, and scale our regional team of Business Development reps across our key markets. In this strategic leadership role,you will design the playbook that empowers your team to acquire high-value new consignors, forge elite local partnerships, and execute high-touch luxury events. You are part data-driven strategist, part luxury branding expert, and part inspiring coach-capable of translating high-level business goals into localized, high-impact execution.

What You Get To Do Every Day
  • Team Leadership & Mentorship: Hire, train, and manage a high-performing team of regional Business Developement Representatives. Cultivate a culture centered on community hospitality, relentless prospecting, and relationship management.

  • Consignor Acquisition Playbooks: Design, standardize, and scale playbooks that empower Business Development Representatives to discover and secure net-new high-value consignors (HVCs) through localized outreach, networking, and elite partnerships.

  • Active Base Growth & Reactivation: Develop scalable strategies to keep our existing consignor base active. Coach local teams on targeted follow-ups, bespoke styling/sourcing prompts, and lifecycle management to prevent churn.

  • High-Touch Retention & Engagement: Review and approve city-level event concepts and strategic partnerships. Ensure all local activations are meticulously designed to deepen relationships, drive brand loyalty, and increase engagement among our highest-value consignors.

  • Cross-Functional Collaboration: Partner closely with internal Marketing, CRM, and Supply teams to align local field events and partnerships with digital lifecycle campaigns and seasonal supply needs.

  • Community-Led Metrics & Reporting: Establish, track, and analyze regional community KPIs- specifically focusing on net-new HVC growth, active consignor month-over-month growth, and event-driven retention rates.

What Great Looks Like (Performance Trend + Role Model Behaviors)

  • Systemic Thinking, Local Flair: You look past individual execution to build scalable frameworks. You possess the operational maturity to take a localized activation success story from one city, deconstruct why it worked, and turn it into a repeatable blueprint for every other market.

  • Coaching over Directing: You don't manage from an ivory tower. You travel to the markets, shadow your representatives at events, look at their local pipelines with them, and actively coach them on how to pitch elite partners and navigate complex client relationships.

  • Data-Informed Community Building: You effortlessly bridge the gap between high-touch luxury hospitality and analytics. You use CRM insights to spot lagging engagement metrics, but use human, white-glove experiences to fix them.

  • Cross-Functional Champion: You act as a seamless bridge between your distributed field team and corporate HQ. You advocate fiercely for the resources your City Managers need while ensuring they remain perfectly aligned with broader brand, marketing, and corporate goals.

Elite-Level Competencies

  • Scalable Framework Design: Ability to deconstruct relationship-driven localized wins into structured, repeatable operational playbooks that distributed teams can seamlessly execute across diverse markets.

  • Data-Informed Customer Lifecycle Management: Mastery of CRM analytics to diagnose pipeline drop-off points, translating quantitative data into highly targeted, high-touch retention strategies.

  • Distributed Team Leadership & Performance Management: Proven capability to align, motivate, and maintain rigorous operational accountability across geographically dispersed field teams without direct physical oversight.

  • Executive Presence & Luxury Acumen: Deep understanding of high-value client psychology, paired with the professional poise required to navigate elite networks and maintain an impeccable corporate standard of brand delivery.

  • Cross-Functional Orchestration: Ability to act as a strategic liaison between corporate HQ and regional operations, aligning localized community growth initiatives with enterprise-level marketing, financial, and logistical objectives.

  • Market awareness and strategic sourcing

  • High judgment / high integrity decision-making

What You Bring To The Role

Minimum Requirements:

  • Experience: 7+ years of professional experience, with at least 4+ years in a people-management or leadership role overseeing field teams, field marketing teams, regional sales, or luxury retail/resale operations.

  • Industry Background: Experience in luxury fashion, premium resale, VIP concierge, or high-end sales/account management is highly preferred.

  • Track Record: Proven success in scaling a business unit, managing regional budgets, and hitting aggressive supply and growth milestones.

  • Travel: Willingness to travel to various markets to support local teams, audit events, and foster key regional relationships (approx. 30%).

Preferred Requirements:

  • Prior experience in selling luxury goods and/or high-end services.

  • Prior experience leading and scaling a field marketing, experimental marketing, or partnerships organization.

  • Strong understanding of fashion trends and the luxury market.

Compensation, Benefits, + Perks
  • Employee Stock Purchase Plan

  • 401K with Company Match

  • Medical, Dental & Vision Insurance

  • Paid Parental Leave

  • 9 Paid Company Holidays

  • Flexible Time Off (With Manager Approval)

  • Find out more about our Benefits

The expected salary range for this role is $200,000-$220,000. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

About The RealReal

The RealReal is a luxury online consignment store that specializes in authenticated, pre-owned designer fashion and accessories. The company was founded in 2011 by Julie Wainwright and has since grown to become a leading player in the online luxury consignment market. The RealReal employs a team of experts who carefully inspect and authenticate every item sold on the platform, ensuring that customers receive only the highest quality products. The company is committed to sustainability and has implemented several initiatives to reduce waste and promote circular fashion. The RealReal is headquartered in San Francisco, California and has additional offices in New York, Los Angeles, and Washington D.C.
Learn more about The RealReal
Size
2,604 employees
Market Cap
$114.8 million
Industry
Net Income
-$175.8 million
Founded
2011
Revenue
$299.9 million
NASDAQ

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