New Engen

Senior Manager, Marketing Analytics

New Engen$130K — $145K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of experience in analytics, reporting, or a related field
  • Proven ability to design measurement frameworks across digital marketing channels
  • Strong hands-on experience building queries and analyses from raw data
  • Experience with dashboarding and data visualization, preferably Tableau
  • Familiarity with marketing and audience platforms such as Google, Meta, and Adobe
  • Exposure to advanced analytics methods like media mix modeling and incrementality testing
  • Confident communicator able to present insights to stakeholders
  • Well-organized and able to navigate a fast-paced environment

Responsibilities

  • Serve as a senior analytics partner for client accounts, addressing measurement and insight needs
  • Design measurement frameworks that align with business objectives and client goals
  • Develop test-and-learn approaches and optimization scenarios for informed decision-making
  • Translate complex data into actionable insights for media performance
  • Build and maintain queries and analyses using various data sources
  • Support advanced analytics initiatives such as media mix modeling and incrementality analysis
  • Lead the design of dashboards and performance reporting using BI tools
  • Collaborate with cross-functional teams to enhance analytics solutions

Benefits

  • Hybrid work environment with flexible hours
  • Unlimited PTO plus company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • 401(k) with company match
  • Paid parental leave and family support
  • Pet care perks and insurance
  • Commuter and transit benefits
  • Exclusive employee discounts
Full Job Description
WHAT YOU'LL DO

Lead Analytics Strategy and Client Impact
  • Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs.
  • Design and implement measurement frameworks that align to media strategies, business objectives, and client goals.
  • Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making.
  • Translate complex data into clear, actionable insights that drive media performance and business outcomes.
  • Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps.

Own Advanced Analytics Execution
  • Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data.
  • Apply critical thinking to determine the right data sources, structures, and methodologies for each use case.
  • Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks.
  • Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.

Own Reporting, Insights, and Data Integrity
  • Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools.
  • Ensure accuracy, consistency, and integrity across analytics outputs.
  • Troubleshoot data and reporting issues, partnering with internal teams to resolve gaps or discrepancies.
  • Maintain documentation of data sources, methodologies, and processes to support scalability and continuity.

Collaborate and Improve Analytics Operations
  • Partner closely with media, analytics, and cross-functional teams to ensure analytics solutions support broader strategies.
  • Identify opportunities to improve workflows, tools, and processes that increase efficiency and scalability.
  • Contribute to the evolution of the analytics practice through shared learnings, best practices, and innovation.

Support Team Growth (Future-State)
  • Collaborate with and support analysts through informal guidance, knowledge sharing, and feedback.
  • Formal people management responsibilities may be introduced upon conversion to full-time, based on business needs and team structure.
WHAT YOU BRING
  • 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics.
  • Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
  • Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand.
  • Experience with dashboarding and data visualization; Tableau experience strongly preferred.
  • Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix.
  • Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.
  • Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders.
  • Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment.
  • Curious, proactive problem-solver who thrives in a figure-it-out culture.
  • Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required.
  • Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office.
PERKS & BENEFITS
  • Hybrid work environment with flexible hours
  • Unlimited PTO + company holidays
  • Comprehensive medical, dental, vision, and disability coverage
  • Life & AD&D insurance
  • 401(k) with company match
  • Paid parental leave & family support
  • Pet care perks & insurance
  • Commuter & transit benefits
  • Exclusive employee discounts

Salary: $130,000-145,000 USD annually

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate's qualifications and experience uniquely.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn't limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin

Let's Build What's Next Together - If you're passionate about media and eager to make a meaningful impact with a team that's all in, we'd love to hear from you.

About New Engen

Engen Petroleum is a South African oil company focusing on the downstream refined petroleum products market and related businesses. The company’s core functions are the refining of crude oil, the marketing of primary refined petroleum products and the provision of convenience services via an extensive retail network. Until 1990, it was part of Mobil. In 1993, it changed the brand name to Engen. The company is present in 17 countries and exports products to over 30 more countries, mostly in Africa and the Indian Ocean Islands.
Learn more about New Engen
Industry
Founded
2016

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