Req Id: 431388
SummaryBell Media is seeking a highly motivated and experienced Senior Manager of Loyalty and Retention to join our Direct-to-Consumer (DTC) team. This is a high-visibility, high-impact role focused on driving growth for our suite of DTC services, including Crave, TSN, RDS, and Starz. The successful candidate will be a key player in achieving ambitious growth targets by developing and implementing innovative strategies to enhance subscriber loyalty, reduce churn, and maximize long-term value.
Key Responsibilities- Develop and Execute Retention Strategies: Create and implement comprehensive retention strategies across all sales channels to minimize churn and maximize subscriber lifetime value. This includes identifying key drivers of churn and proactively addressing them.
- Data-Driven Analysis and Reporting: Analyze subscriber data to uncover actionable insights, identify trends, and measure the effectiveness of loyalty and retention initiatives. Prepare and present data-driven recommendations to stakeholders, tracking key performance indicators (KPIs).
- Cross-Functional Collaboration: Partner with marketing, product, customer service, technology, and finance teams to ensure alignment and seamless execution of loyalty programs and initiatives. Build strong relationships with key stakeholders to foster collaboration and achieve shared goals.
- Innovation and Optimization: Stay at the forefront of industry best practices and emerging trends in loyalty and retention. Continuously evaluate and optimize loyalty programs to enhance performance and drive business results. Identify and implement new technologies and tools to improve program capabilities.
Critical Qualifications- Bachelor's degree in Marketing, Business Administration, or a related field.
- 7+ years of progressive experience in loyalty program management, customer retention, or a related field, with a proven track record of success.
- Deep understanding of DTC business models and subscription services.
- Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
- Strong communication, presentation, and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels.
- Ability to work independently and collaboratively within a team environment.
- Experience with CRM systems and marketing automation platforms is preferred.
- Experience in the media or entertainment industry is a plus.
Adequate knowledge of French is required for positions in Quebec.
Additional Information:Position Type: Management
Job Status: Regular - Full Time
Job Location: Canada : Ontario : Toronto || Canada : Quebec : Montreal
Work Arrangement: Hybrid
Application Deadline: 07/22/2026
For work arrangements that are 'Hybrid', successful candidates must be based in Canada and report to a set Bell office for a minimum of 3 days a week. Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
Please apply directly online to be considered for this role. Applications through email will not be accepted.We know that caring for our team members is at the heart of a healthy, positive and thriving workplace. As part of our team, you'll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well-being of you and your family. As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs. Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.
At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.
Created: Canada, ON, Toronto
