ServiceNow

Senior Manager, Lifecycle Marketing

ServiceNow • $155K — $272K *
New York, NY 10025In-Person
Consumer Technology
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5-7 years in lifecycle, email, retention, or engagement marketing, including 1-2 years in a people management role.
  • Proven ability to manage concurrent campaigns while meeting tight deadlines.
  • Hands-on experience with marketing automation platforms and analytics dashboards.
  • Expertise in building customer journeys and utilizing behavioral triggers.
  • Strong project management skills with acute attention to detail.
  • Experience mentoring junior marketers and promoting strong execution standards.
  • Solid understanding of customer psychology and engagement strategies.

Responsibilities

  • Lead and develop a team of lifecycle marketing professionals, offering coaching and feedback.
  • Own and execute various lifecycle marketing programs, such as onboarding and engagement campaigns.
  • Develop and maintain adaptive customer journeys using marketing automation tools.
  • Collaborate with analytics teams to decode audience segments and performance metrics.
  • Create campaign briefs and coordinate with creative, content, and design teams.
  • Implement real-time segmentation and personalized messaging strategies.
  • Design engaging in-product features to enhance user adoption.
  • Monitor and optimize campaign performance, identifying areas for improvement.
  • Conduct A/B testing to drive higher engagement and retention rates.
  • Partner with Product and Customer Success teams on adoption and retention initiatives.
  • Provide performance updates to leadership and address potential risks.

Benefits

  • Flexible spending accounts for health plans.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Donations matching program.
  • Flexible time away plan.
  • Family leave programs.
Full Job Description
Job Description

Overview

Execute lifecycle marketing programs and manage a team of lifecycle marketing specialists and coordinators. You will drive the day-to-day execution of customer journeys, campaigns, and engagement initiatives. This role bridges strategy and execution, translating lifecycle objectives into high-performing campaigns and owned programs.

Key Responsibilities
  • Manage a team of lifecycle marketing professionals; provide coaching, feedback, and development guidance
  • Own execution of assigned lifecycle programs (e.g., onboarding journeys, engagement campaigns, churn prevention, expansion initiatives)
  • Build and maintain adaptive customer journeys using marketing automation and orchestration tools
  • Partner with data and analytics teams to understand audience segments, behavioral triggers, and performance metrics
  • Develop campaign briefs, manage timelines, and coordinate with creative, content, and design teams
  • Execute real-time segmentation and personalization strategies; ensure audience accuracy and messaging relevance
  • Design in-product engagement and feature adoption programs (in-app messaging, nudges, guidance, onboarding flows), ensuring lifecycle marketing complements and amplifies productled experiences.
  • Monitor campaign performance daily; identify optimization opportunities and implement improvements
  • Lead A/B testing and experimentation to improve engagement, conversion, and retention metrics
  • Collaborate with Product and Customer Success teams on product adoption campaigns and retention strategies
  • Provide weekly performance updates and insights to leadership; flag risks and escalate issues


Qualifications

Required Qualifications & Experience
  • 5-7 years in lifecycle, email, retention, or engagement marketing, with 1-2 years in a people management role
  • Demonstrated ability to manage multiple campaigns simultaneously and meet deadlines
  • Hands-on proficiency with marketing automation platforms, CDP tools, and analytics dashboards
  • Experience building and optimizing customer journeys and behavioral triggers
  • Strong project management skills and attention to detail
  • Ability to mentor junior marketers and model strong execution standards
  • Understanding of customer psychology, behavioral analytics, and engagement best practices


For positions in this location, we offer a base pay of $155,400 - $272,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here.

Job Alert Emails

Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at ServiceNow.

ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at ServiceNow

More Consumer Technology Jobs

Find similar Senior Manager, Lifecycle Marketing jobs:

NationwideNew York, NY