POSITION SUMMARY Vistage is seeking a strategic, data-driven, and hands-on Senior Manager, Lifecycle Marketing & Database Activation to lead and evolve our lifecycle marketing strategy across email, CRM, SMS, and automated engagement channels. In this critical role, you will oversee the development and execution of full-funnel lifecycle campaigns that drive awareness, engagement, lead nurturing, conversion, and retention.
This role requires a highly collaborative and growth-oriented leader with deep expertise in HubSpot, marketing automation, database activation, and campaign optimization. You will lead a talented in-house lifecycle marketing team while also serving as a player-coach - someone equally comfortable developing strategy, building reporting frameworks, troubleshooting technical issues, and jumping directly into campaign execution when needed.
You will partner cross-functionally with teams across Sales, Editorial, Events, Marketing, IT, and external agencies to ensure campaigns are aligned, technically sound, and performance-driven. Your work will directly support Vistage Chair recruitment and membership growth initiatives through personalized, data-informed lifecycle engagement strategies.
As a values-driven leader, you'll embody Vistage's core values of Trust, Caring, Challenge, and Growth while fostering innovation, accountability, and continuous improvement across lifecycle marketing initiatives.
RESPONSIBILITIES: - Lead and inspire the lifecycle marketing team, fostering a high-performance culture rooted in collaboration, accountability, innovation, and growth
- Own and evolve the full-funnel lifecycle marketing strategy across email, CRM, SMS, and automated customer journeys
- Develop strong collaboration with external agency partners to drive strategic alignment, high-quality campaign execution, and operational excellence.
- Build, execute, and optimize multi-channel nurture campaigns that drive engagement, pipeline growth, lead conversion, and retention
- Lead database activation efforts, including audience segmentation, lead scoring, workflow automation, and personalized engagement strategies
- Build and manage HubSpot campaigns, workflows, forms, dashboards, reporting, and integrations
- Troubleshoot technical issues across HubSpot, Salesforce, workflows, campaign automations, forms, and system integrations
- Develop scalable testing frameworks for subject lines, messaging, creative, timing, segmentation, and conversion optimization
- Design and optimize lifecycle journeys for webinar registrants, referral leads, event attendees, and high-intent prospects
- Build and refine segmentation models based on geography, audience type, behavior, engagement, and business needs
- Develop reporting dashboards and performance frameworks that provide actionable insights and inform strategic decision-making
- Partner cross-functionally with Sales, Paid Media, Editorial, Events, and IT teams to align lifecycle initiatives with broader acquisition and growth goals
- Monitor and optimize campaign performance metrics including engagement, conversion rates, deliverability, database health, and attribution
- Ensure high standards for campaign QA, data hygiene, operational execution, and customer experience
- Stay current on emerging lifecycle marketing trends, AI-enabled marketing tools, automation capabilities, and personalization strategies
- Hold cross-functional stakeholders accountable to delivering aligned and high-impact lifecycle marketing initiatives
- Other duties as assigned
QUALIFICATIONS - Bachelor's degree in Marketing, Communications, Business, or related field required
- 7+ years of experience in lifecycle marketing, CRM, email marketing, marketing operations, or related growth marketing disciplines
- Experience working in B2B, membership, professional services, events, education, or high-growth environments preferred
- Experience managing direct reports and developing high-performing teams preferred
- Extensive experience in lifecycle marketing, CRM optimization, marketing automation, and database management
- Deep hands-on expertise with HubSpot, including workflows, automation, reporting, segmentation, and campaign management
- Experience working with Salesforce and broader marketing technology ecosystems and integrations
- Proven success leading lifecycle strategies that drive measurable business outcomes across acquisition, engagement, and retention
- Strong analytical mindset with experience building dashboards, reporting frameworks, and performance analyses
- Advanced expertise in segmentation strategy, personalization, lead nurturing, and automated customer journey development
- Experience troubleshooting technical marketing automation and CRM issues independently and collaboratively
- Strong understanding of email marketing best practices, deliverability, QA, and database governance
- Exceptional organizational and project management skills with strong attention to detail
- Proven ability to lead cross-functional initiatives and manage multiple stakeholders effectively
- Experience managing agencies, vendors, or external marketing partners
- Collaborative leadership style with the ability to balance strategic thinking and hands-on execution
- Excellent communication skills with the ability to simplify complex concepts and drive organizational alignment
- A strong commitment to Vistage's core values of Trust, Caring, Challenge, and Growth
TOTAL COMPENSATION RANGEThe expected annual pay range for this position is $100,000 to $118,650. This range includes a target annual bonus equal to 13% of base compensation. The salary range provided reflects compensation for candidates based in San Diego, CA. Compensation will be determined based on the successful candidate's experience, qualifications, skills, and other job-related factors.
JOB LOCATIONHybrid in San Diego; 3 days onsite, 2 days offsite
