Your Impact on Our MissionZocdoc's Senior Manager, Integrated Provider Marketing is the steward of the Zocdoc brand for provider and business audiences. Their mission is to grow awareness, affinity, and trust among the doctors and practices who power Zocdoc, ensuring they see Zocdoc as an essential, trusted partner in their growth and success.
Sitting at the intersection of brand strategy, reputation, and creative execution, this role shapes how Zocdoc shows up to providers across every touchpoint. You'll lead integrated brand programs, creative campaigns, storytelling, and community engagement that strengthen provider perception, enhance our reputation, and ensure our messaging is consistent, compelling, and human.
Partnering closely with Provider Acquisition, Product Marketing, Content Marketing, Creative, Legal, Service & Trust & Safety, Sales, and Communications, you'll create programs and experiences that deepen provider loyalty and reinforce the value of partnering with Zocdoc. Your work will help ensure our brand reflects the humanity of healthcare-making Zocdoc not just a platform providers use, but a brand they trust, believe in, and want to be part of.
Your day to day is...- Lead Zocdoc's provider brand strategy, building awareness, affinity, trust, and preference among current and prospective providers
- Develop and implement provider marketing programs, including integrated campaigns, partnerships, and thought-leadership opportunities, that strengthen our reputation and deepen connection with providers
- Develop and execute creative campaigns that elevate the Zocdoc provider brand across channels
- Own and evolve Zocdoc's foundational brand systems, including brand health tracking and analysis
- Manage online reputation and community engagement for provider and business audiences, including how Zocdoc participates in conversations about healthcare innovation, practice growth, patient experience, and Zocdoc product experience and value
- Define and drive our provider advocate program, leveraging our greatest champions as advocates
- Collaborate cross-functionally with Patient Brand, Provider Acquisition, Product Marketing, Content Marketing, Creative, and Legal to ensure campaigns, messaging, and creative are aligned, accurate, and compliant
- Empower internal and external partners to be stewards of the Zocdoc brand, driving consistency and excellence across all provider-facing touchpoints and materials
You'll enjoy this role if you are...- A strategic marketer who can connect brand efforts to business goals
- A creative thinker who brings distinctive ideas, programs, and strategies to the table
- A cross-functional leader who can translate ideas into integrated, full-funnel campaigns
- A results-oriented maker who likes to get hands-on, writing briefs, doing the work, bringing ideas to life that move the needle
- Analytical, using data and insights to measure and continually improve brand performance
You'll be successful in this role if you have...- 8-10 years of experience leading integrated marketing for world-class tech brands. Marketplace experience where the supply side is a professional industry is a plus
- Proven track record in creative strategy, and integrated campaign development for professional audiences
- Experience building or evolving brand frameworks and measuring brand health; connecting programs back to the business
- Experience developing and executing an organic social strategy and online community engagement for professional audiences
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate's experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$148,000-$190,000 USD
