What You'll DoSenior Integrated Marketing Manager will manage all brand marketing efforts for key brands. You'll leverage innovative planning, strategy, and collaboration to build and evolve these brands to breakthrough initiatives in global markets, digital channels, and key retail accounts. You'll collaborate with peer groups across functions including Brand, Sales, Creative, Stores, and PR to build and execute 360-degree, integrated marketing programs. You'll also work directly with global licensing partners and target retail accounts to drive the brand's strategic vision and execute campaigns that extend from the annual brand plan.
What you'll be working on- Formulate and implement brand marketing strategies, social media and digital plans to achieve brand/business goals and annual financial targets.
- Execute and manage implementation of 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales (including campaign activations, creative asset development, public relations, and digital components).
- Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables, and accountabilities are clear and aligned with the business.
- Participate in brand strategy discussions and planning; identify target consumer and retail audience; determine tiering needs; analyze consumer trends and market data, identify brand growth opportunities.
- Integrate new licensees into the ABG integrated marketing ecosystem.
- Plan and execute annual Brand Summits for the brand to present annual brand strategy, marketing plans and activations to key licensees and stakeholders
- Drive planning and execution of new content strategies that drive brand relevance and engages consumers.
- Report findings on research related to brand performance and opportunities; incorporate into future strategy. Source content inspiration and track competitors' initiatives.
- Manage social content calendars to optimize posting schedules and engagement opportunities for brands.
- Day-to-day social posting and community management across platforms.
- Plan and manage influencer campaigns on ABG proprietary influencer software, Winston.
- Working both organically and within a given budget, lead execution of influencer and content marketing campaigns to promote across platforms.
- Moderate user generated content for use across channels and ensures that rights are requested and received from all influencers and users who tag the brands in photos. Coordinate with celebrity image agencies to secure images and rights for social/digital use for all brands.
- Compile and interpret analytics reporting across owned brands.
- Manage product need requests for campaigns and influencer seeding. Manage sample closet
- Collaborate with internal teams to develop strategic gifting and seeding programs.
Must Haves- Bachelor's Degree in marketing, business, or a similar field.
- A minimum of 5+ years of experience in brand marketing and management; fashion brand marketing experience is required.
- Hands-on experience managing marketing in a brand licensing environment.
- Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign concepts, social media, and digital marketing.
- Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making.
- Seamless communication skills with strong in-room presentation capabilities.
- Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms.
- Willingness and ability to travel as the role requires
Primary Location Salary Range: $90,000 - $110,000
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