Job Description:Hollister is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Hollister influencer/creator & affiliate marketing work. Connecting the Hollister brand with our customer in an authentic and brand-right way has been a key to the brand's success. In fact, Hollister believes our clothes are made for being unapologetically you, so leveraging the human side of authentic connection in our creator marketing is a critical component of the brand's path forward.
This Manager role is responsible for incubating, developing and engaging an ecosystem of humans to serve as storytellers to communicate about Hollister's key campaigns, brand moments, products, cause and purpose initiatives, and more. Successful candidates in this role will inspire conversations about Hollister in social feeds, highlighting the re-imagined brand, products and spirit of Hollister. Let's get people talking.
This job is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing? - Assist in the seasonal brand planning process as a subject matter expert in creator marketing, inclusive of influencer, affiliate and advocacy.
- Responsible for overseeing influencer & creator campaigns from strategy development to execution and performance analysis, some managed internally and some supported with external agencies
- Responsible for strategic management of the brand's creator advocacy program and future growth
- Oversee creator & content affiliate programs for Hollister understanding how to leverage affiliate ecosystems to drive business results
- Represent brand on photoshoots and at events where applicable
- Monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics
- Understand how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies
- Heavily coordinate with social channels to ensure alignment for engagement and posting strategies
- Collaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging as well as to ensure creator marketing deliverables and assets are integrated into other brand channels and properties
- Work closely with media team to ensure maximized efforts around talent and usage are being worked through paid channels
- Regularly communicate on the impact of all efforts related to influencers and creator advocacy programs
- Manage a team of 4 associates with a high-level of oversight, drive, and transparency
- Responsible for tracking and managing budgets
- Compile data for seasonal hindsight presentations
- Build and maintain relationships with cross-functional partners
- Works regularly with external agencies to build and drive industry-leading programs
- Put the customer at the center of everything we do - Partner with Customer Insights team to shape research (brand health, target consumer, etc) and identify key insights and drive their integration into campaigns
What Do You Need To Bring? - Bachelor's Degree or related experience
- 8+ years of marketing experience with a brand or agency, emphasis on influencer/creator marketing and affiliate marketing
- Highly motivated and collaborative with a willingness to learn
- Understanding of Gen Z and the global high school teen
- Has experience building and motivating a team
- Outstanding communication and presentation skills
- Detail oriented and organized
- Strategic, analytic and structured thinking ability
Benefits & Perks As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company's culture and values, but most importantly - with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
