Eastman Chemical Company

Aventa Sustainability Marketing Lead

Eastman Chemical Company • $110K — $130K *
Kingsport, TN 37660In-Person
Business Services
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business, sustainability, environmental science or related field with relevant experience.
  • Knowledge of sustainability themes like compostability, biodegradability, and circularity in relation to market needs.
  • Ability to convert insights on sustainability and policy into actionable marketing strategies and value propositions.
  • Experience leading cross-functional projects to drive strategy and execution in sustainability marketing.
  • Strong skills in communication, stakeholder management, and project leadership, especially influencing senior executives.

Responsibilities

  • Develop sustainability marketing strategies targeting key stakeholders and the broader eco-system.
  • Collaborate with marketing leadership to establish objectives and execute strategic plans for sustainability initiatives.
  • Lead projects enhancing Aventa's sustainability value proposition, applying strategic frameworks for decision-making.
  • Establish metrics to gauge effectiveness of initiatives and provide recommendations for course correction.
  • Align resources on strategic sustainability goals and document progress towards these objectives.
  • Manage execution of sustainability initiatives through cross-functional teams, working closely with various internal and external stakeholders.
  • Identify necessary third-party certifications to support sustainability claims and ensure compliance.

Benefits

  • Opportunity to work on high-impact sustainability initiatives across diverse market segments.
  • Collaboration with cross-functional teams, fostering a diverse working environment.
  • Exposure to strategic decision-making processes with senior leadership and industry stakeholders.
  • Potential for professional development through coaching and leadership of direct reports.
Full Job Description
Role Profile

Responsible for the execution of strategy for market-facing initiatives that strengthen Aventa's sustainability value proposition in order to drive and sustain growth across Aventa's market segments. Develops and executes related plans, with (as relevant) Advocacy, Government Affairs, Technology, and broader Marketing team, while also monitoring their effectiveness and adjusting when necessary.

Serves as an expert on Aventa's sustainability claims and policy implications on Aventa, and coaches other Market Development Managers and Business Development / Sales Managers on related topics. This includes owning Aventa's policy intelligence strategy - tracking, data collection, trends monitoring, and translating to business implications, in collaboration with Advocacy/Policy Analyst, Government Affairs, and Aventa Marketing team.

Manages sustainability initiative projects through completion and/or serves as Marketing/Sustainability subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders required to successfully execute initiatives in the external market. Working with the appropriate cross functional team, the SML is responsible for maximizing Aventa's sustainability value proposition, as well as informing appropriate customer or brand segmentation that would find the value proposition most compelling. The effort should maximize Aventa's addressable market, revenue and variable margin contributions. SML will also work with other MDMs and SMMs to assess the value of the sustainability value proposition to inform offers and pricing.

Responsibility can extend beyond Aventa to other cellulose-based Eastman products, e.g., Solus, where there is sufficient overlap and synergy of scope. At minimum, SML will stay connected with other Cellulosics-based teams to cross-share knowledge and insights.This role will generally NOT include direct lobbying, unless properly credentialed to do so or otherwise supported by Government Affairs. This role requires up to 25% travel.

Responsibilities

  • Develop robust sustainability marketing strategies to engage broad set of stakeholders and influence outcomes with a clear understanding of the broader eco-system related to compostability and biodegradability and the bioeconomy
  • Work with Aventa Marketing Director to set strategic objectives for sustainability strategy, and determine best path for specific initiatives surfaced from market strategy work, developing the plans for execution (either individually or in partnership), executing the plan (either directly or indirectly) and monitoring its effectiveness
  • Leads or supports projects that impact Aventa's sustainability value proposition as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
  • Establishes and tracks metrics to ensure post execution efforts are contributing to segment's strategy and performance; provides recommendation to Marketing leaders if changes are needed
  • Align internal resources on the strategic plans and document progress towards those goals
  • Lead the cross functional segment teams that are accountable for executing all initiatives within the Sustainability Marketing strategy. This includes working with the Sustainability COE, Government Affairs and Advocacy, as needed, to establish appropriate engagement plans and advocacy strategies.
  • Identify critical certifications needed to provide credible third-party certification behind Aventa sustainability value proposition - and work with Technology team to maintain compliance
  • Effectively communicate the strategy and progress to internal stakeholders at a variety of levels including C-level.


Qualifications

  • Bachelor's degree in marketing, business, sustainability, environmental science, public policy, engineering, chemistry, communications, or a related field, with progressive experience in sustainability marketing, market development, product marketing, business strategy, public policy, or a related commercial discipline.
  • Demonstrated knowledge of sustainability topics relevant to Aventa, including compostability, biodegradability, circularity, bio-based materials, life-cycle thinking, and the bioeconomy; experience in specialty chemicals, cellulose-based materials, packaging, or related markets is preferred.
  • Proven ability to translate sustainability, policy, customer, market, and competitive insights into actionable growth strategies, compelling value propositions, market segmentation, innovation opportunities, pricing support, and measurable commercial outcomes.
  • Demonstrated success leading cross-functional initiatives from strategy through execution, including collaboration with Marketing, Sales, Technology, Product Stewardship, Legal, Compliance, Sustainability, Government Affairs, and Advocacy teams.
  • Strong communication, stakeholder-management, project-leadership, and coaching skills, with the ability to explain complex sustainability concepts, support credible claims and certifications, influence without direct authority, and communicate effectively with senior executives and external stakeholders.


Enable Aventa's Marketing, Sales, and Technology Teams to achieve objectives through Sustainability

  • Creates understanding of sustainability value of Eastman offerings vs. alternatives by contributing to Economic Value Estimates (EVE™) with Market Development Manager, Product Manager and Technology
  • Develop plans and materials as well as provide coaching to Sales and other supporting functions for effectively communicating a compelling sustainability value proposition
  • Ensure that all team members are aligned on sustainability messaging and have the necessary knowledge and skills to execute the sustainability strategy
  • Leverages market, policy, and customer insights to identify market segments with the highest sustainability value potential to inform margin growth potential and Addressable Market Maps*. Note: This is done in collaboration with the Marketing Director and Segment Market Manager as input to the Marketing Plan.
  • Work with Segment Market Manager and MDMs to support their creation of compelling offers (including pricing strategy) and value propositions for Aventa's market segments
  • Based upon market/segment sustainability trends and customer insights, work with Marketing team to identify innovation and growth opportunities to bring new, differentiated offers (products and services) to the targeted market segments
  • Coordinates with internal product stewardship, legal, compliance teams to ensure compliance with applicable external and internal regulations, procedures, and guidelines
  • Develop and own points of view on claim credibility made by NBCAs (in partnership with Sustainability COE)
  • Lead / coach a team of direct reports, as needed


Support Internal & External Sustainability Thought Leadership

  • Ensures that sustainability & policy fact base is continuously refreshed and deepened from a variety of sources, and that appropriate insight is drawn to inform Marketing Strategy.
  • Interfaces and maintains relationships with key stakeholders and leverage points through the value chain to identify potential sustainability-related product and application opportunities and shares those with the segment teams
  • Work with MarCom and Marketing Director to identify strategic events that Aventa should attend to provide sustainability/compostability thought leadership.
  • Participate and represent EMN/Aventa at key forums where needed

About Eastman Chemical Company

Eastman Chemical Company (Eastman) is a global specialty chemicals company that produces a range of advanced materials, chemicals and fibers that are found in products people use every day. Eastman has over 40 manufacturing sites in 16 countries and equity interests in joint ventures that supply chemicals, plastics, and fibers products to customers throughout the world. Eastman has a portfolio of specialty businesses that hold positions and provide products that enhance performance in a variety of end markets such as transportation, building and construction, and consumables. Eastman management believes that the Company's end-market diversity is a source of strength, as these markets are benefiting from longer-term global trends such as energy efficiency, a rising middle class in emerging economies, and increased health and wellness. On July 2, 2012, the Company completed its acquisition of Solutia Inc. (Solutia).

Eastman Chemical Company Careers

Join the vibrant team at Eastman Chemical Company, a global leader in the chemical industry known for its commitment to innovation, sustainability, and safety. At Eastman, we offer a plethora of job opportunities that pave the way for professional growth and personal achievement. We are proud to be a company where diversity and leadership go hand in hand, fostering a culture that values every team member's contribution.

Work You’ll Do

At Eastman Chemical Company, your work will directly contribute to groundbreaking solutions that influence markets and improve lives. Whether you're involved in research, marketing, production, or management, you are positioned to lead and innovate in every project you handle. Our team is composed of over 14,000 dedicated professionals who bring their diverse skills to the table, working collaboratively to drive success and leadership in the chemical industry.

Innovative Career Paths

Explore the multitude of career paths available at Eastman, from internships that offer real-world experience to full-time positions that challenge and expand your capabilities. Our hiring process is designed to identify and nurture talent, ensuring that the right skills are matched with the right opportunities. We believe in nurturing your career through continuous learning and development, supported by our robust training programs in areas like leadership, diversity, and technical skills.

Be Part of a Great Team

Joining Eastman means becoming part of a culture that prizes innovation and teamwork. You will work alongside industry experts and leaders who are eager to share knowledge and insights. Our team’s collaborative efforts are the driving force behind our award-winning workplace, recognized globally for its excellence in safety, sustainability, and employee satisfaction.

Benefits and Growth

Eastman Chemical Company is committed to the growth of its employees. We offer competitive benefits designed to support your life, both at work and at home. From health and wellness programs to financial and retirement planning, we ensure you have the resources you need to succeed in every aspect of your life. Our commitment to professional development means you’re always learning, always growing.

Internship Opportunities

Kickstart your career with an Eastman internship. Our programs provide invaluable industry exposure and hands-on experience, making them a perfect starting point for students and recent graduates eager to make their mark. Interns at Eastman gain critical skills, work on meaningful projects, and network with professionals across the company, providing a strong foundation for future employment opportunities.

Join Our Team

Ready to advance your career at Eastman Chemical Company? Search open positions that match your skills and interests. We are looking for passionate, curious, and solution-driven team players who are ready to take their career to the next level.

Stay Connected

Keep up to date with the latest at Eastman by following our careers blog. Gain insights from insider perspectives, and stay ahead with tips that you can apply directly to your next interview or resume update. Personalize your experience by subscribing to job alert emails, tailored to your preferences, and discover the exciting and rewarding opportunities that await at Eastman Chemical Company.

Explore Eastman Chemical Company Careers

Whether you’re seeking to enhance your skills, lead with innovation, or grow within a diverse team, Eastman Chemical Company offers a career path filled with opportunities. Join us in making a difference in the chemical industry and beyond.
Learn more about Eastman Chemical Company
Size
14,000 employees
Market Cap
$9.8 billion
Industry
Manufacturing & Automotive
Net Income
$478 million
Founded
1920
5 Year Trend
+3.1%
Revenue
$8.4 billion
NASDAQ
EMN
* Ladders Estimates

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