About the roleDo you thrive in a dynamic environment and love working across multiple brands? Havenly Brands is looking for a
Senior Manager, Growth Marketing to lead all digital and offline customer acquisition across our family of seven brands: Havenly, Interior Define, The Inside, Burrow, The Citizenry, The Expert, and St. Frank.
What you'll own- Full ownership of digital acquisition channels - paid search, paid social, YouTube, display, and support of offline channels including print (catalog, direct mail) and CTV
- Channel strategy and budget allocation across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
- Organic growth channels including SEO, working in close partnership with data, brand and product teams to support a holistic strategy
- Day-to-day management and development of a team of four to five performance marketers
- Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
- Vendor and platform relationships - Google, Meta, and beyond
What you'll drive- Hit acquisition volume targets and ROAS/efficiency targets simultaneously across the portfolio - knowing when to push growth and when to pull back
- Partner with data on a channel testing roadmap that generates real, actionable signal
- Deploy AI tools (Claude and platform-native AI features) across every part of the workflow: analysis, briefing, reporting, optimization
- Leverage various analytics tools e.g. Rockerbox, GA4, Looker, and Snowflake to understand true channel performance and attribution across a complex multi-brand stack
- Creative strategy and testing roadmap in partnership with our heads of Brand and Creative - briefing, iteration cadence, and performance feedback loops across all channels
- Partner closely with Brand, Creative, Data & Analytics, Merchandising and Product to ensure acquisition strategy is connected to the full customer experience
What you'll bring- 7+ years in performance or growth marketing, with at least 3 years managing multi-channel acquisition programs
- Experience managing acquisition across multiple brands, business lines, or conversion events - ideally including longer lead funnels where purchase isn't the only success metric
- Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV)
- Managed $30-50M+ in performance marketing budget
- Fluency with Agentic AI tools as a genuine performance and workflow accelerator
- Proven ability to manage and develop a team of performance marketers; you lead by example and make your team better
- Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
- DTC e-commerce background required; home or other high-consideration category experience a plus
- Familiarity with SEO strategy and the role organic plays in a full-funnel acquisition mix
- Experience working in both high-growth and efficiency-focused environments - you've operated in both modes and know how to shift between them
About you- You're customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
- You're energized by complexity: multiple brands, multiple funnels, multiple goals don't intimidate you
- You believe AI is changing this job fast, and you're already ahead of the curve
- You're a builder: you've built programs from scratch and you know what "good" looks like
- You're as comfortable in a spreadsheet as you are in a strategy deck
- You lead with data but make decisions: you don't hide behind analysis
- You make your team better: you develop people, give real feedback, and create a culture of high performance and learning
- You relentlessly prioritize: You know what is important and what can wait, and align your time, your teams time, and your partners accordingly
- You're a strong communicator and systems thinker, translating data/technical insights into actions that are communicated and implemented from executive level to coordinators
The Details- Employment type: Full-time, Exempt
- Location: On-site in our Denver, CO office
- Benefits: generous compensation, PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly-specific perks: free design services, furniture discounts, and merchandise/anniversary credits.
- Work authorization: Applicants must be currently authorized to work in the United States on a full-time basis. We do not offer any sponsorship.
