The Opportunity
Hyatt Hotels Corporation seeks an enthusiastic Senior Manager to join our Global Media team. In this role, you will be collaborating closely with the broader Marketing, Brand, Loyalty, Regional and Digital teams, where you'll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
The Role
This role will lead the successful development and execution of integrated media strategies that drive brand awareness, guest acquisition, loyalty engagement and revenue growth across Hyatt's portfolio of brands. The role leads media planning efforts across the Hyatt enterprise, overseeing orchestration of work across campaigns as driving strategic media plans for each campaign, ensuing media effectively reaches the right audience and delivers strong ROI. This role will partner closely with peers in Hyatt's global and regional offices to enable consistent strategies across regions as well as with brands to ensure campaigns deliver on goals and needs. The ideal candidate combines strategic thinking and media expertise to deliver impactful campaigns across digital, social, custom content/partnerships, programmatic, video and emerging channels .
• Develop integrated media strategies that support brands, loyalty B2B and partnerships
• Develop integrated audience strategies targeting prospective guests, loyalty members, leisure travelers, and high-value customer segments
• Recommend channel mix and budget allocation across paid search, paid social, programmatic, online video, audio, display, connected TV and emerging channels.
• Partner with media agencies and platform partners to execute integrated campaigns that drive awareness, consideration, bookings, and loyalty engagement
• Support development of reporting and presentations that communicate media effectiveness, business impact, and optimization recommendations.
• Manage media budgets across campaigns and monitor spend pacing, forecasting, and financial reconciliation processes.
