Autodesk, Inc

Senior Manager, Global Field Marketing

Autodesk, Inc$115K — $206K *
Real Estate & Construction
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
  • 8+ years in B2B marketing with a focus on field marketing and integrated marketing
  • 3+ years of experience leading high-performing marketing teams
  • Proven track record of executing successful ABM strategies that drive measurable results
  • Experience collaborating with Sales teams to tailor marketing initiatives to account priorities
  • Familiarity with tools like Marketo, Salesforce, and Demandbase for marketing automation and ABM
  • Strong analytical skills with a data-driven approach to optimize marketing outcomes

Responsibilities

  • Lead and develop a high-performing team for ABM and field marketing
  • Build integrated marketing plans aligning with strategic account priorities
  • Partner with Sales leadership to identify key accounts and territory priorities
  • Develop multi-channel ABM strategies for increased engagement and pipeline generation
  • Oversee execution of various field marketing programs and regional activations
  • Collaborate across teams to deliver personalized messaging and experiences
  • Use data to evaluate program performance and optimize investments

Benefits

  • Health and financial benefits
  • Generous time away policies
  • Focus on workplace wellness
  • Access to a wide-ranging benefits package through Autodesk's benefits program
Full Job Description
Job Requisition ID #

26WD97021

Position Overview

We are looking for a Senior Manager, ABM & Field Marketing to lead integrated marketing strategy and execution in support of Autodesk's Construction business. In this role, you will bring together the precision of account-based marketing (ABM) and the scale and relationship-building power of field marketing to drive engagement, pipeline, and revenue across key accounts and priority markets.

This is a highly collaborative leadership role for a strategic and results-driven marketer who knows how to align closely with Sales, build impactful programs, and inspire a team to deliver meaningful business outcomes. You will lead a team responsible for developing and executing account-focused and regionally relevant marketing programs that connect Autodesk with customers and prospects in authentic, measurable ways.

Responsibilities
  • Lead, coach, and develop a high-performing team responsible for ABM and field marketing strategy and execution in support of Autodesk's Construction business
  • Build and execute integrated marketing plans that align target account priorities, regional opportunities, and broader business goals
  • Partner closely with Sales leadership to identify strategic accounts, key segments, and territory priorities, and translate them into focused marketing programs
  • Develop and execute multi-channel ABM strategies that increase awareness, engagement, pipeline creation, and opportunity acceleration within target accounts
  • Oversee the planning and execution of field marketing programs, including executive events, customer programs, industry events, webinars, roundtables, and regional activations
  • Collaborate with Product Marketing, Campaigns, Digital, Content, and Sales teams to deliver personalized messaging, compelling experiences, and coordinated follow-up strategies
  • Ensure alignment between ABM efforts and broader demand generation initiatives to maximize impact and improve the customer journey
  • Use data and insights to evaluate program performance, optimize investments, and communicate business results to stakeholders
  • Manage budget, forecasting, and resource allocation across ABM and field marketing programs
  • Help create strong connections between marketing and sales by supporting enablement, visibility into performance, and shared accountability for outcomes


Minimum Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
  • 8+ years of experience in B2B marketing, including experience in field marketing, account-based marketing, demand generation, or integrated marketing
  • 3+ years of people management experience with a proven ability to lead, develop, and inspire high-performing teams
  • Demonstrated success building and executing ABM strategies and field marketing programs that drive measurable pipeline and revenue impact
  • Experience partnering closely with Sales teams to align marketing programs to account, segment, and territory priorities
  • Strong understanding of account-based marketing principles, including account selection, personalization, engagement strategy, and measurement
  • Experience planning and executing customer-facing programs such as events, executive engagements, webinars, roundtables, and industry activations
  • Familiarity with marketing automation, CRM, and ABM platforms such as Marketo, HubSpot, Salesforce, 6sense, Demandbase, or similar tools
  • Strong analytical and problem-solving skills, with the ability to use performance data to inform decisions and improve outcomes
  • Excellent communication, collaboration, and stakeholder management skills in a matrixed environment or supporting technology solutions for construction, design, engineering, or adjacent industriesconstruction industry
  • Experience supporting enterprise or strategic account sales motions
  • Strong executive presence and comfort engaging with senior internal and external stakeholders
  • Experience leading marketing in a fast-paced, highly collaborative global organization
  • Passion for building customer-centric programs that combine strategy, creativity, and measurable impact


Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $115,000 and $206,910. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

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About Autodesk, Inc

Autodesk, Inc. is an American multinational software corporation that makes software products and services for the architecture, engineering, construction, manufacturing, media, education, and entertainment industries. Autodesk is headquartered in San Rafael, California, and features a gallery of its customers' work in its San Francisco building.
Learn more about Autodesk, Inc
Size
12,600 employees
Market Cap
$40.1 billion
Industry
Net Income
$1.2 billion
Founded
1982
5 Year Trend
+16.6%
Revenue
$3.7 billion
NASDAQ

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