In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.Position Overview: The Senior Manager, Fan Experience is responsible for designing and delivering the fan experience for all home games as well as large-scale fan events for the WNBA Washington Mystics. Are you positive, fan-focused, and customer-centric?! We'd love to hear from you! Responsibilities:
- Design and implement a Fan Experience Strategy aligned with business goals.
- Create a series of Theme Nights to attract a diverse cross-section of current and future Mystics fans.
- Collaborate with Marketing, Digital & Creative to create a Theme Night Go-To-Marketing Guide that outlines the platform, provides brand look & feel direction, brand tone, and key activations.
- Manage sponsorship assets of Theme Nights, including all marketing materials leading up to the game.
- Develop compelling Single-Game Ticket Offers and produce weekly reporting on sales.
- Recruit, manage, develop a performance measurement tools for Brand Ambassadors.
- Create Shoulder Events in both the pre-game and post-game window.
- Produce a weekly Dashboard reporting on event sales.
- Develop and implement the Game Day Tactical Plans for all home games.
- Create and deploy a robust Fan Survey Program at Mystics home games.
- Partner with various departments to ensure Fan Surveys are promoted.
- Produce weekly dashboards that show fan and brand sentiment, along with an executive overview that provides recommendations to address low performing areas.
- Manage the Fan Experience budget and conduct monthly reconciliation meetings with Finance to ensure balanced budgets.
- Other duties as assigned.
Minimum Qualifications:
- Bachelor's degree or equivalent combination of education and event marketing experience.
- 3+ years of related marketing experience, ideally in event marketing.
- Experience working with a professional or college sports team preferred.
- Experience driving large scale event marketing efforts, including planning, execution, and reporting.
- Highly organized with an ability to manage resources, budgets, and onsite personnel.
- Ability to work effectively in a team environment as well as on an individual basis.
- Outstanding verbal, written and interpersonal communication skills with internal and external customers.
- Creative, innovative, and willing to propose solutions to challenges.
- Stong work ethic and the capacity to handle multiple projects simultaneously.
- Metric driven with the ability to draw insight from complex marketing data.
- Strong proficiency with MS Office programs.
- Ability to maintain confidential and/or proprietary information.
- Ability to stand, sit, walk, reach, stoop, kneel, crouch or crawl, and lift 25+ pounds.
- Flexibility to work evenings, weekends, and holidays as needed.
- Ability to drive a marketing vehicle (van) as needed.
Pay Range: $80k - $90k
USD.
Benefit Eligibility: This role is eligible to participate in health and welfare benefits.
