Company:
US0048 Sysco Charlotte, LLC
Sales Territory:
None
Zip Code:
28027
Travel Percentage:
0
COMPENSATION INFORMATION:
The pay range provided is not indicative of Sysco's actual pay range but is merely algorithmic and provided for generalized comparison. Factors that may be used to determine rate of pay include specific skills, work location, work experience and other individualized factors
This is a professional sales position responsible for growing new business within the Latin ethnic segment, with the expectation of achieving assigned business goals while enhancing the customer experience. This will be accomplished through maintaining an industry and category specific certification status knowledge base and direct selling of the ethnic segment to customers. Specialists will prioritize time, targets, and team selling efforts based on market insights and data analytics.
15%
Develop and execute targeted Latin/Hispanic segment strategies
Lead comprehensive regional Latin segment strategy aligned with enterprise growth objectives. Translate demographic, consumer, and industry insights into actionable category initiatives that drive profitable sales growth. Identify whitespace opportunities across independent Latin operators, regional chains, and multicultural growth segments. Serve as the regional authority on Latin food trends, emerging brands, and culturally relevant product innovation. Partner with Revenue Management, Supply Chain, and Merchandising to align pricing, sourcing, assortment standards, and vendor strategy to ensure competitive advantage and sustained market expansion.
10%
Identify customer and prospect needs to deliver the right product mix
Build solution-oriented assortments aligned to regional demographic demand and profitability targets. Lead SKU rationalization and lifecycle management in Latin Assortment, exiting underperforming items and introducing culturally relevant innovations to maintain differentiation. Structure customer-specific pricing programs for key accounts while ensuring adherence to enterprise assortment standards with regional flexibility. Support onboarding of new Latin-focused customers through structured assortment and pricing solutions.
5%
Use data analytics to prioritize the highest-value opportunities
Own regional Latin category performance across sales, margin, shrink, and inventory health metrics. Conduct competitive pricing analysis and evaluate product lifecycle performance to optimize portfolio decisions. Apply financial, demographic, and market intelligence to prioritize the most profitable segments, accounts, and growth initiatives.
15%
Actively seek, qualify, and convert top prospects to Sysco
Drive disciplined assortment planning, pricing strategy, and promotional execution to accelerate customer acquisition and penetration. Secure vendor growth incentives and marketing funds to support prospect conversion and incremental sales generation. Align category priorities with Sales leadership to capitalize on high-potential market opportunities.
30%
Develop and maintain strong relationships with customers, specialists, vendors, and brokers
Lead supplier and broker negotiations covering cost structures, rebate programs, promotional funding, freight terms, and contract agreements. Ensure imported and specialty product continuity through close Supply Chain collaboration. Partner with Operations and Food Safety to uphold quality standards, regulatory compliance, and shrink control. Provide strategic input into demand forecasting and inventory planning processes. Deep partnerships enable sustained segment growth, loyalty, and long-term value creation.
10%
Stay informed on market conditions, competitors, innovations, and share intelligence with the sales team.
Serve as the regional authority on Latin category trends, cost fluctuations, import dynamics, and emerging product innovation. Communicate structured market updates to Sales and leadership teams. Provide pricing rationale, value positioning tools, and actionable competitive insights to support differentiated selling and stronger customer value delivery.
10%
Leverage sampling and solution-based selling to close deals
Support business reviews with key customers by delivering strategic category insights and growth recommendations. Equip Sales Consultants with category training, pricing justification, and solution-based selling tools. Utilize sampling, promotional programs, and culturally relevant innovation to drive engagement, conversion, and increased Sysco brand adoption.
5%
Document and track all sales activities through CRM tools (Salesforce - Sales Call Plans)
Ensure visibility and execution discipline by tracking initiatives, pricing programs, vendor agreements, and sales activities through CRM tools (Salesforce - Sales Call Plans). Support forecasting accuracy, cross-functional collaboration, and structured communication of program updates.
Education Required:
High School Diploma
Education Preferred:
4 year Bachelor's degree
Experience Required:
3+ years of sales experience within a retail, broker, wholesale, or distribution environment (deep technical expertise of Italian categories)
Bi-lingual (Spanish and English) required for Latin Specialist
Ability to understand and utilize company sales reports.
Ability to travel in and outside of the United States as needed.
Experience Preferred:
Sysco Sales, Sales Strategy, Marketing, Learning & Development or similar
Salesforce.com CRM
Proven track-track of progressive career development
BENEFITS INFORMATION:
For information on Sysco's Benefits, please visit https://SyscoBenefits.com
