Senior Manager, Editorial (Remote)
Overview:Weedmaps is seeking a Senior Manager, Editorial to define and lead the company's editorial voice, cultural point of view, and content narrative ecosystem across Learn, The Feed, creator partnerships, social storytelling, and long-form editorial initiatives. This role serves as both an editorial leader and cultural authority, helping Weedmaps become one of the most trusted and culturally relevant voices in cannabis.
The impact you'll make:- Define and evolve the Weedmaps editorial voice and storytelling strategy.
- Establish editorial standards across all content channels.
- Build recurring editorial franchises and scalable content systems.
- Serve as an authority on cannabis culture, audiences, products, and industry trends.
- Develop editorial calendars, content pillars, creator programming, and educational initiatives.
- Partner with Creative and Social teams to shape campaign narratives.
- Ensure editorial accuracy, integrity, and cultural relevance.
- Manage relationships with freelance writers, contributors, and editorial partners.
- Connect editorial initiatives across social, lifecycle, creators, and campaigns.
- Support strategic planning through audience and cultural insight.
- Lead and develop the editorial organization.
- Recruit, hire, mentor, and retain editorial talent.
- Conduct performance reviews and career development planning.
- Manage freelance and contributor relationships.
- Establish editorial governance and approval processes.
- Allocate resources to support business priorities.
- Influence content and audience strategy across the organization.
- Partner with executive leadership on long-term editorial direction.
What you've accomplished:- 8+ years of experience in editorial leadership, journalism, publishing, or content strategy.
- Experience leading editorial ecosystems across digital media and social channels.
- Strong understanding of audience development and content performance.
- Deep expertise in cannabis culture, products, and consumer behavior.
The base pay range for this position is $142,625 - $160,249 per year, and a competitive bonus
2026 US Benefits for Full Time, Regular Employees:- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
