Position Summary:The Senior Manager, E-commerce Platforms, will lead and oversee the Samsung.com digital merchandising team, responsible for managing key divisions and ensuring seamless coordination across all areas. Incumbent is tasked with managing Canadian content in both English and French for Samsung.com, including B2C, Business sites, EPP/SMB, and ShopApp, focusing on new product launches, promotions, and seasonal campaigns. Serving as the liaison between HQ teams and internal departments such as Marketing, Sales, Legal, Service, and the E-Commerce team is crucial for this role. Additionally, the eStore Online Platform team will enable Direct-to-Consumer (DTC) purchase functionality on Samsung.com, managing pricing, promotions, and product availability. The role also involves facilitating the omnichannel experience between Samsung.com and offline Samsung Experience Stores. This position requires strong leadership, strategic thinking, and cross-functional collaboration skills to drive the success of Samsung's e-commerce platforms in Canada, ensuring a cohesive and engaging customer experience across all digital touchpoints.
Role and ResponsibilitiesEssential Duties and Responsibilities:- Oversee new Product Launches and content updates for MX, CE, IT, B2B/EPP/SMB and corporate pages. Manage the Samsung.com Operations Budget including Publishing, Translations, and Integrated Vendor partnerships. Manage e-commerce budgets including PZN and integrated vendor costs.
- Own and responsible for merchandising & strategy the most important division while managing all divisions with team.
- Develop and execute the s.com merchandising & strategy to support sales and promotional initiatives for DtC business including but not limited to: Homepage, Navigation, Category pages, sub-category pages, Filter Pages, Product pages, New content Pages, Offer Pages, Campaign Landing Pages, Cart and Checkout.
- Strategic planning of promotional and seasonal campaigns with a focus on optimizing the user journey towards order conversion.
- Manage the collaboration of the internal online teams, agency partners and HQ stakeholders to ensure on-time product launches and seamless go-to-market execution.
- Manage the Conversion Rate Optimization and Personalization team and testing strategy within Samsung.com. Successful implementation of learnings to optimize conversion rate and achieve target revenue goals.
- Management of Online to Offline processes including Reserve online pick up in store and Endless Aisle.
- Responsible for reporting web analytics, launch and campaign performance while striving for conversion rate YOY growth targets. Work with Digital Marketing team & Digital product development team to ensure user journey is tracked end to end. Own the user journey on Samsung.com from entry to checkout. Provide strategic guidance to internal stakeholders regarding the digital content throughout the journey.
- Responsible for .COM/eCom information accuracy and site proofing within team or working with a vendor.
- Responsible for site stability and error-free, especially pricing and campaigns.
- Manage agency and vendor partnerships considering our web publishing team on the Samsung.com side as well as our IT support and development team on the e-commerce side.
- Collaborate with e-commerce operations team and HQ DtC team to submit, review and approve enhancements to the platform. Manage enhancement proposals, testing and launch.
- Primary point of contact for HQ GMO AEM/Platform team for new platform/AEM developments to the Samsung.com site as well as any troubleshooting escalations. Manage platform escalations and work with global teams to resolve according to SLA.
- Abundant experience and knowledge of GA4, SEO,GEO/AEO and related tools.
Skills and QualificationsRequirements:Education:- Bachelor's degree in Marketing/IT or related field.
- MBA in Marketing will be preferred.
Knowledge:- Superior qualitative and quantitative analytical capabilities, with an outstanding body of work demonstrating high quality, innovative deliverables and an exceptional understanding of consumer behavior.
- Demonstrated ability to juggle multiple projects and set priorities for a team of managers and individual contributors.
- Demonstrated ability to manage the creative and messaging process.
- Highly developed communication & relationship skills.
- Strategic thinking combined with strict attention to tactical details and execution.
- A keen knowledge of innovative direct marketing techniques and approaches using industry best practices, including critical channels like social media and mobile.
- Excellent written and verbal communication, analytical and strategic thinking skills.
- Must be proficiency with AEM and AEP.
- Knowledge of Adobe Target / Insider for personalization, customer segment, Conversion improvement.
Experience:- Minimum 8+ years of experience working within an eCommerce-enabled website environment, developing campaigns and strategies to drive both traffic and profitably acquire new customers (SEM, SEO, affiliate, display ads, retargeting, content marketing, experience with user generated content and networks, etc).
- 5+ years working within a retail environment (preferably electronics industry) identifying marketing initiatives where success is measured, in part, through positive sales growth.
- 5+ years of experience working with CRM data tools and research methodology.
- Hands on knowledge on Analytics tool (i.e. Adobe Analytics).
The salary range for this role is expected to be between $107,000 to $147,000 and reflects base salary only. Actual pay will be determined based on a number of factors and may vary depending on job-related knowledge, competencies, qualifications, relevant skills and experience.
The total rewards package for a Regular Full-Time employee may include a variable incentive, savings matching (RRSP/TFSA/NRSP), extended health and dental benefits with spending accounts, wellness and well-being benefits, development opportunities, and other employee perks.
