Abbott

Product Manager, Digital Engagement - Diabetes Care (Mississauga)

Abbott$99K — $146K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 3-5 years of relevant experience.
  • Proven track record in leading digital engagement strategies.
  • Strong expertise in digital performance measurement techniques.
  • Ability to synthesize data into actionable insights for user experience optimization.
  • Hands-on experience with key digital tools like Google Analytics and SEO software.
  • Experience in regulated sectors (healthcare, pharma, or medical devices) is a plus.

Responsibilities

  • Lead development and execution of digital ecosystem strategy.
  • Own website strategy and optimize for user experience and conversions.
  • Drive integrated digital campaigns across multiple channels.
  • Manage content strategy using data and analytics for continuous performance improvement.
  • Develop influencer and social media strategies to enhance consumer reach.

Benefits

  • Opportunity to work with innovative diabetes management products.
  • Engage in a mission-driven role focused on improving patient health.
  • Collaborate within a specialized department in a growing healthcare company.
Full Job Description
JOB DESCRIPTION:

The Opportunity

This position works out of our Mississauga location in the Diabetes Care Division. We're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology. As the Product Manager, you'll have the chance to lead the strategy, execution, and optimization of the consumer facing digital ecosystem to drive awareness, engagement, and conversion for FreeStyle Libre systems in Canada.

What You'll Do
  • Lead the development and execution of the consumer digital ecosystem strategy, including website, social media channels, and emerging digital platforms.
  • Own website strategy and optimization, including UX/UI, conversion rate optimization (CRO), AEO/GEO, and content effectiveness to drive engagement and acquisition.
  • Drive integrated digital campaigns across paid, owned, and earned channels to support awareness, consideration, and trial objectives.
  • Manage digital content strategy and leverage data, analytics, and customer insights to continuously optimize digital performance, personalization, and journey orchestration.
  • Lead influencer and social media engagement strategies to expand reach and build authentic consumer connections.


Required Qualifications
  • Bachelor's degree is required.
  • Three to five years of experience is required.
  • Proven experience leading end-to-end digital engagement strategies across owned and paid channel to drive acquisition, engagement, and conversion.
  • Strong expertise in digital performance measurement, including KPI development, attribution, and continuous optimization of digital ecosystems and campaigns.
  • Ability to analyze and translate digital, behavioral, and customer data into actionable insights to improve user experience, personalization, and ROI.
  • Hands-on experience with digital platforms and tools (e.g., Google Analytics/GA4, Adobe Analytics, CRM/marketing automation platforms, CMS, SEO/GEO tools, social media management and listening tools).
  • Demonstrated experience managing website strategy and optimization, including UX/UI improvements, conversion rate optimization (CRO), and content performance.
  • Experience working in regulated environments (e.g., healthcare, pharma, or medical devices) with understanding of compliance requirements (e.g., MLR, privacy regulations) is an asset.
  • Hands-on experience with digital platforms and tools (e.g., Google Analytics/GA4, Adobe Analytics, CRM/marketing automation platforms, CMS, SEO/GEO tools, social media management and listening tools).
  • Demonstrated experience managing website strategy and optimization, including UX/UI improvements, conversion rate optimization (CRO), and content performance.
  • Experience working in regulated environments (e.g., healthcare, pharma, or medical devices) with understanding of compliance requirements (e.g., MLR, privacy regulations) is an asset.


The annual base salary for this position ranges from $99,750.00 to $146,300.00 CAD. The salary range provided applies to Canada only and does not apply to any other locations outside of Canada.

The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.

JOB FAMILY:
Marketing Support

DIVISION:
ADC Diabetes Care

LOCATION:
Canada > Mississauga : 6925 Century Avenue

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Not specified

MEDICAL SURVEILLANCE:
Not Applicable

SIGNIFICANT WORK ACTIVITIES:
Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day)

About Abbott

Abbott Careers

Joining Abbott means becoming part of a globally diverse team dedicated to making a lasting impact on human health. As a leader in healthcare innovation, Abbott provides a dynamic workplace where careers flourish through growth, leadership, and diversity training.

Opportunities at Abbott

Explore a world of opportunities with our team. Whether you're seeking job opportunities in engineering, marketing, research, or healthcare, Abbott offers a variety of positions that allow professionals to grow their careers. Our commitment to diversity and innovation is evident in every aspect of our work, fostering an inclusive culture that values each team member's contribution.

Work You'll Do

At Abbott, every role contributes to our mission of helping people live fuller lives through better health. From groundbreaking research in medical devices to advancements in pharmaceuticals, our team is at the forefront of healthcare innovation. By joining Abbott, you are not just accepting a job; you are embarking on a path of professional and personal growth.

Internship Programs

Kickstart your career with an Abbott internship. Our programs provide invaluable industry experience and a chance to develop essential skills in a real-world setting. Interns at Abbott work on projects that matter, gaining the experience and knowledge necessary to succeed in their future careers.

Professional Development

Abbott is dedicated to the continuous professional development of its employees. With access to cutting-edge technology, leadership programs, and diversity training, our team members are equipped to lead and innovate within the healthcare industry. We support your career journey with robust training programs, mentorship, and opportunities for networking and professional growth.

Benefits and Culture

Our employees enjoy comprehensive benefits designed to support their life and well-being. From health insurance to retirement plans, we ensure our team has everything they need to thrive. Abbott's culture is built on a foundation of respect and integrity, united by a shared commitment to improving health outcomes.

Join Our Team

Discover the impact you can make with a career at Abbott. We are hiring individuals who are passionate, curious, and driven to lead. Search open positions that match your skills and interests on our Jobs page. Prepare your resume, sharpen your interview skills, and get ready to join a team that's at the cutting edge of healthcare solutions.

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Explore Abbott

With a commitment to improving life through innovation, leadership, and diversity, Abbott is a place where you can fulfill your potential. See what exciting and rewarding opportunities await at Abbott by exploring our career opportunities today.

SEARCH ABBOTT JOBS

Join us in our mission to make the world a healthier place through innovation, leadership, and diversity. Your journey to a fulfilling career at Abbott starts here.
Learn more about Abbott
Size
113,000 employees
Market Cap
$189 billion
Industry
Net Income
$4.4 billion
Founded
1944
5 Year Trend
+15.6%
Revenue
$34.6 billion
NASDAQ

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