NRG Energy

Senior Manager, Digital Marketing & Web Experience

NRG Energy$90K — $120K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Post-secondary education in technology or business-related field.
  • 6-10+ years web design and development experience across platforms.
  • 3-5+ years managing web or digital teams.
  • Experience collaborating with development teams to design digital solutions.
  • Leadership experience with enterprise-level CMS platforms.

Responsibilities

  • Own the directenergy.ca website, ensuring its performance and improvement.
  • Lead a team for website content, email marketing, and digital communications.
  • Develop governance and processes for digital properties to ensure efficiency and consistency.
  • Drive achievement of KPIs like conversion rates and customer engagement metrics.
  • Partner with Product, Digital, and IT teams for content publishing and brand alignment.
  • Collaborate with Customer Experience teams on retention strategies.
  • Manage multiple digital initiatives, ensuring alignment with business goals.

Benefits

  • Hybrid working environment in Calgary, AB.
  • Overtime required as needed for projects.
  • Potential for some travel.
Full Job Description
The Senior Manager, Digital Marketing & Web Experience will lead a design, content, and digital communications team dedicated to creating exceptional customer-facing experiences for Direct Energy Canada. Reporting to the Director of Brand Marketing and Creative, this role demands strong business acumen, analytical expertise, and collaboration across teams. The ideal candidate will lead the strategy, performance, and optimization of directenergy.ca while ensuring brand alignment and high-quality content across all digital platforms, including the online shopping experience, authenticated account platform, and mobile app.

This role owns the digital experience from discovery and consideration, driving prospects and customers through to conversion and retention channels (platforms owned by the digital team), driving measurable business outcomes through content, email, and website performance. The Senior Manager will partner closely with Product, Digital, and Customer Experience teams to execute acquisition and retention strategies, optimize performance, and continuously improve the customer journey.

Essential Duties/ Responsibilities:

  • Act as primary owner of the directenergy.ca website, ensuring performance, governance, and continuous improvement.

  • Lead a team responsible for website content, email marketing, and digital content and communications to deliver customer-centric experiences.

  • Develop governance and operating processes across digital properties to ensure efficient execution and brand consistency.

  • Drive and contribute to achievement of KPIs including conversion rates, enrollments, engagement, and customer experience metrics.

  • Partner with Product, Digital, and IT teams to publish content and ensure brand alignment across platforms.

  • Collaborate with Customer Experience teams to execute retention strategies and lifecycle communications.

  • Lead development of the website roadmap aligning business goals, marketing priorities, and customer needs.

  • Drive exploration and adoption of emerging digital tools, platforms, and AI-driven capabilities, staying current on industry trends to continuously improve team effectiveness and customer outcomes.

  • Lead implementation of advanced SEO practices, including structured data and schema, to enhance content discoverability, support generative search experiences, and improve overall digital performance.

  • Own email marketing oversight and lifecycle communications aligned to business objectives.

  • Lead optimization initiatives including A/B testing, UX improvements, and data-driven enhancements.

  • Ensure consistency of brand, messaging, and content across all platforms including web, app, and account experiences.

  • Manage multiple digital initiatives across scope, timeline, and budget.

  • Champion user-centered design and continuous improvement through insights and testing.

  • Partner across marketing, product, and analytics teams to support campaigns and digital initiatives.

  • Mentor and develop team members, fostering a collaborative and high-performing culture.


Working Conditions:

  • Hybrid working environment (Calgary, AB).

  • Some overtime required as projects demand.

  • Some travel


Minimum Qualifications:

  • Post-secondary education in technology (Computer Science, MIS) or business (Commerce, Marketing) or related field.

  • 6-10+ years web design and development experience across platforms.

  • 3-5+ years managing web or digital teams.

  • Experience collaborating with development teams to design digital solutions.

  • Leadership experience with enterprise-level CMS platforms.
  • Successful experience building and implementing omni-channel personalization at scale in a B2C context, with tools like Adobe Journey Optimizer.
  • Demonstrated strong stakeholder management abilities, detailed analysis and reporting skills


Skills and Experience:

  • Proven leadership and collaboration skills with focus on team development.

  • Strong analytical ability with data-driven decision making.

  • Deep understanding of UX, user journeys, and content strategy.

  • Experience with A/B testing, SEO, and GEO.

  • Familiarity with enterprise tools such as Adobe Experience Manager, Workfront, analytics platforms.

  • Experience with in-platform CMS management is an asset.

  • Strong communication skills across digital and business stakeholders.

  • Experience in high-volume B2C industries such as utilities, telecom, financial services, or subscription services is an asset.

  • Someone who believes in the power of constructive feedback, open communication, and having fun at work. Life is too short not to enjoy what you do and the people you do it with.

About NRG Energy

NRG is at the forefront of changing how people think about and use energy. Whether as the largest solar power developer in the country or by giving customers the latest tools to better manage their energy use, NRG is a pioneer in developing smarter energy choices. Our diverse power generating facilities have a capacity of about 52,000 megawatts, capable of supporting almost 42 million homes. Our retail electricity providers — Reliant and Energy Plus — and thermal energy division serve nearly 3 million residential, business, commercial and industrial customers. A Fortune 250 company, NRG supports clean energy resources and technologies critical to our transition to a sustainable, low carbon society. We built the nation's first privately-funded electric vehicle charging infrastructure and continue to create new, clean energy solutions for our customers. In addition to our environmental efforts, we actively contribute to the local communities where NRG employees live and work. Since 2004, our Global Giving program has provided millions of dollars to organizations and charities that have a direct impact on the lives of the people in our communities, including food banks and those that foster self-sufficiency, improve housing and provide supplemental education to people in need. NRG has also organized special responses for victims of extreme catastrophe, such as the Haitian earthquake and the Japanese tsunami in 2010. Employee donations were tripled to maximize the contributions. NRG has won numerous awards for industry leadership and many of its nationwide econrg initiatives, which are targeted toward meeting the challenges of climate change, clean air and natural resources protection.

NRG Energy Careers

Join the vibrant team at NRG Energy, a leader in the power and energy sector, and contribute to a sustainable future while advancing your career. At NRG Energy, we are committed to innovation, leadership, and diversity, ensuring a dynamic workplace where growth and opportunity are at the forefront.

Work You’ll Do

At NRG Energy, you’ll engage in meaningful work that powers communities and fosters environmental stewardship. Our team of professionals is dedicated to leading the energy sector through cutting-edge innovation and sustainable practices. By joining us, you help shape the future of energy, leveraging your skills to make a significant impact.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, NRG Energy offers a range of job opportunities and internships that will harness your potential and polish your skills. Our positions span from technical roles in energy management to leadership tracks in corporate functions. Each role is crucial in driving our mission of a sustainable energy future.

Career Development and Benefits

NRG Energy is deeply invested in the professional growth of its employees. We offer robust career development programs, including leadership training, professional networking opportunities, and diversity training. Our benefits package is designed to support the well-being and financial security of our team members and their families, promoting a healthy work-life balance.

Culture of Innovation and Diversity

Our company culture celebrates diversity, encourages innovation, and fosters a collaborative environment. At NRG Energy, you’ll work alongside a diverse team of experts, each bringing unique perspectives that drive our success. We believe that inclusive teamwork and innovative thinking are the keys to our continued growth and leadership in the energy sector.

Join Our Team

Embark on a rewarding career path at NRG Energy by exploring our current hiring opportunities. Tailor your job search to match your career aspirations and skills. Prepare your resume, ace the interview, and join a team that’s committed to making a difference.

Stay Connected

Keep up to date with the latest from NRG Energy: - **Career Insights**: Gain industry-leading insights and read about the latest trends in the energy sector on our careers blog. - **Job Alert Emails**: Customize your subscription to receive job alerts and insider tips that align with your career preferences. At NRG Energy, your career is more than a job—it’s a journey of growth, learning, and leadership. Join us in powering the world’s energy future while building a promising career for yourself. Explore opportunities, embrace our culture, and be part of our mission to lead the energy transition.

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Learn more about NRG Energy
Size
6,635 employees
Market Cap
$7.4 billion
Industry
Net Income
$510 million
Founded
1989
5 Year Trend
+24.8%
Revenue
$9 billion
NASDAQ

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