Who You Are

You are a driven marketer with hands-on experience building demand generation programs for high-growth B2B SaaS companies and a track record of delivering measurable pipeline impact. You're equally comfortable thinking strategically and creatively about channel mix and rolling up your sleeves to launch a campaign, analyze results, and iterate quickly.
How You'll Contribute:

In this role, you will oversee and execute the programs and strategies that drive qualified pipeline for WellSaid, with the potential to expand into a larger scope down the line. The Senior Manager, Demand Generation is responsible for building and executing multi-channel campaigns that attract, engage, and convert our target customers - from first touch to sales-ready opportunity. You'll have the opportunity to partner with external agencies and specialized contractors while being WellSaid's in-house expert in demand gen strategy, execution, optimization, and analysis. Reporting to the VP of Marketing, you'll partner closely with our Marketing, Sales, Customer Experience, and Revenue Operations teams to ensure we're reaching the right customers with the right message at the right time.

In your day to day, you will:

• Own the demand generation roadmap - defining channel strategy, campaign priorities, and messaging themes aligned to pipeline and revenue targets
• Plan, launch, and optimize paid media programs across channels including search, social, display, and content syndication
• Build and manage email nurture programs that move prospects and customers through the funnel, leveraging email, lifecycle marketing, and marketing automation
• Develop and execute Account-Based Marketing (ABM) strategies targeting key verticals and high-value accounts in partnership with Sales
• Partner with Content and Product Marketing to develop campaign assets - landing pages, ads, email sequences, webinars, and more
• Monitor the demand generation budget; track spend and performance with rigor, and reallocate investment toward what's working
• Define, monitor, and report on key metrics including cost per acquisition, pipeline generated, cost per opportunity, and conversion rates at each funnel stage
• Work closely with Sales and Revenue Operations to ensure tight lead handoff, feedback loops on lead quality, and alignment on ICP and messaging
• Manage and optimize relationships with agencies and contractors, ensuring quality of work, ROI, and alignment with WellSaid's strategy and brand voice

What We're Looking For

To thrive in this role, you ideally have some combination of the following:

• 7+ years of experience in demand gen, growth marketing, or a related B2B marketing role
• Proven track record of building and scaling demand gen programs that deliver measurable pipeline impact in a B2B SaaS and/or PLG environment
• Hands-on expertise with marketing automation and CRM platforms (preferably HubSpot)
• Deep experience with paid media - including Google Ads, LinkedIn, Meta, TikTok, CTV, OOH, and programmatic channels - and strong command of campaign optimization
• Experience designing and executing ABM programs, including tool selection and cross-functional coordination with Sales
• Strong analytical skills; you are comfortable pulling and interpreting data, building dashboards, and making spend decisions based on funnel metrics
• Experience building and scaling programs through agency and contractor partnerships, knowing how to set expectations, give strong creative direction, and hold partners accountable to KPIs
• Excellent written communication skills and a sharp eye for messaging - you know what resonates with a B2B buyer and can give strong creative direction
• Ability to manage multiple campaigns and priorities simultaneously without losing attention to detail
• Experience in a startup or high-growth environment where you wore multiple hats and built programs from scratch
• (Bonus) Familiarity with AI, creative technology, L&D or marketing buyer personas
• (Bonus) Experience with event strategies, including sales follow-up SLAs to drive conversion

To join our team you also:

• Must be a U.S. Citizen or Permanent Resident
• Must pass a pre-employment background check
• Must be able to commute to the Bellevue area

What We Offer

WellSaid is proud to support an inclusive work environment that emphasizes each team member's personal and professional growth. Our team is headquartered in Seattle, Washington, with members distributed throughout the U.S.

Other perks and benefits:

• Competitive salary and stock options
• Full medical, dental, and vision insurance
• Matching 401(k) plan
• Generous vacation policy/paid time off
• Parental leave
• Learning & development stipend
• Home office stipend

What to Expect From Us

We strongly encourage you to apply! If we feel your skills, experience, and values match, we'll reach out about meeting with the team.

During the interview stage, you can expect:

• Introduction call with a member of our People team (30 minutes)
• Initial conversation with the VP of Marketing (45 minutes)
• An interview loop with 3 interviews (1 hour each) with team members you would be working closely with in this role

All interviews will be remote via Google Meets; we are happy to make accommodations you might need to feel set up for success in our process.