Senior Manager, Demand Generation

NeuroFlow$110K — $130K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of B2B SaaS demand generation experience
  • Experience in healthcare or healthcare technology demand generation
  • Proven track record managing direct reports, focusing on performance and coaching
  • History of establishing demand generation programs in early-stage or fast-growing companies
  • Experience in selling enterprise software to large organizations
  • Success in securing meetings with VP and C-suite executives
  • Demonstrated ability to generate quality leads and enhance funnel performance
  • Strong proficiency with HubSpot and Salesforce
  • Analytical mindset and a passion for testing and iterating
  • Comfortable navigating fast-paced, ambiguous environments

Responsibilities

  • Build and scale NeuroFlow's demand generation strategy and operating rhythm
  • Develop and execute integrated campaigns to generate qualified leads
  • Establish repeatable processes for planning, testing, and optimizing across channels
  • Manage and cultivate the SDR team's performance and priorities
  • Collaborate with Revenue Operations and Sales to enhance lead management and reporting
  • Analyze performance metrics to identify areas for improvement in conversion rates
  • Oversee budget decisions for demand generation initiatives in conjunction with Marketing leadership
  • Ensure campaign alignment across the customer acquisition process

Benefits

  • Flexible work schedule
  • Unlimited PTO
  • Physical and mental wellness benefits
  • Medical coverage
  • Parental leave
  • 401K
  • Company-sponsored events
  • Referral program
  • Onsite gym
  • Dog friendly office
  • Snacks in the office
  • Commuter benefits
  • Onsite massages
Full Job Description
About the Role

NeuroFlow is hiring a Senior Manager of Demand Generation to build and run our go-to-market engine from the ground up. This is a builder's role: someone who takes a blank page, figures out what's missing, and puts a working system in its place.

The role sits in Marketing and reports to the interim Product Marketing Lead, with a Sales Development Representative reporting into it. You'll work closely with Revenue Operations, Sales, and Finance to stand up a repeatable demand generation rhythm, growing qualified pipeline, and build campaigns that hold up as we scale. Given a set of goals, you're expected to figure out the resourcing, the sequencing, and the how, then run it. Given healthcare's compliance and buying-cycle realities, you'll also need to already know how demand gen works differently in this space, not learn it on the job.

What We're Looking For

Someone who has already taken demand generation from 0 to 1 to 10 in a B2B SaaS company, ideally in healthcare, and knows firsthand what that path actually requires. You should be as comfortable setting strategy as you are running a campaign, reading the data, and managing a direct report through their own growth. We're looking for someone proactive, analytical, and genuinely energized by building scalable systems.

Responsibilities

  • Build and scale NeuroFlow's demand generation strategy and operating rhythm.
  • Develop and execute integrated campaigns that generate qualified pipelines.
  • Establish repeatable planning, testing, and optimization processes across channels.
  • Manage and develop the SDR function, including performance goals, coaching, and day-to-day prioritization.
  • Partner with Revenue Operations and Sales to improve lead lifecycle management, attribution, and campaign reporting.
  • Analyze funnel performance, identify gaps, and drive continuous improvement in conversion.
  • Own budget and schedule decisions for demand generation programs, in partnership with Marketing leadership.
  • Collaborate with leadership to ensure alignment across the entire customer acquisition process.
  • Manage team of SDRs to drive towards qualified meetings


Qualifications

  • 8+ years of B2B SaaS demand generation experience.
  • Experience in healthcare or healthcare technology demand generation is required.
  • Prior experience managing at least one direct report, including performance management and coaching.
  • Track record of building demand generation programs in early-stage or high-growth companies.
  • Experience selling enterprise software to large companies.
  • Experience getting meetings with VP and CSuite leaders.
  • Demonstrated success generating qualified pipeline and improving funnel performance.
  • Strong hands-on experience with HubSpot and Salesforce.
  • Analytical mindset with genuine enthusiasm for testing and iteration.
  • Comfortable setting direction independently in fast-moving, ambiguous environments.


What Success Looks Like

  • A demand generation motion that scales without being rebuilt at every stage of growth.
  • Growth in qualified pipeline and marketing's contribution to revenue.
  • Repeatable, scalable processes, reporting, and campaign optimization the rest of the team can rely on.
  • An SDR who is growing in the role, with clear goals and regular coaching.
  • Strong cross-functional partnerships that make the GTM engine predictable rather than reactive.


Company Benefits:

*Applicable for full time employees

Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.

About NeuroFlow

NeuroFlow is a digital health company that provides a platform for behavioral health providers to deliver and manage remote patient care. The platform includes tools for patient assessment, monitoring, and engagement, as well as analytics and reporting for providers. NeuroFlow's mission is to bridge the gap between mental and physical health by making behavioral health more accessible and integrated into primary care. The company was founded in 2017 and is headquartered in Philadelphia, Pennsylvania.
Learn more about NeuroFlow
Size
50 employees
Industry
Founded
2017
Revenue
$1 million

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