8-10+ years in demand generation or growth marketing, ideally in B2B SaaS or e-commerce technology.
Proven success in building multi-channel demand generation programs that drive revenue.
Deep expertise in campaign management and inbound marketing.
Strong analytical skills for reporting and performance optimization.
Experience in managing both virtual and in-person events as a key channel.
Familiar with modern marketing technology stacks and CRM systems.
Excellent communication and leadership skills, with a history of mentoring team members.
Responsibilities
Develop and execute a comprehensive demand generation strategy for North America, aligning with global teams.
Own and manage end-to-end campaign strategy across digital, media, email, and partnerships.
Lead initiatives to enhance website traffic and generate quality leads.
Plan and execute both virtual and in-person events to accelerate sales.
Oversee lead lifecycle management and ensure effective handoff to Sales.
Collaborate with Sales to maintain focus on lead quality and pipeline progression.
Monitor and analyze campaign performance and provide actionable insights.
Benefits
Open PTO policy to promote work-life balance.
Comprehensive health, dental, and vision insurance paid by the company.
Flexible spending accounts for medical and dependent care.
Short and long-term disability insurance fully covered by the company.
Company-paid life and accidental death insurance.
Optional benefits including critical illness and pet insurance.
401(k) plan with employer matching for retirement savings.
Flexible work environment options including office, hybrid, or fully remote.
Full Job Description
Who You Are
A strategic and results-oriented demand generation leader with deep expertise in building and scaling integrated marketing programs that drive pipeline and revenue.
A data-driven marketer who thrives on analyzing performance, optimizing campaigns, and delivering measurable growth across the funnel.
A strong operator who can manage multiple campaigns and channels simultaneously while maintaining a clear focus on outcomes.
A collaborative partner who works closely with Sales, the Partner Team, the wider Marketing team, and RevOps to align on goals, messaging, and execution.
An innovative thinker who embraces experimentation, new channels, and evolving best practices in B2B marketing.
A strong communicator and team leader who can influence stakeholders and mentor team members.
A person who has strong command of the North America market and how to reach our target buyers.
What You'll Do
Develop and execute a comprehensive demand generation strategy that drives awareness, engagement, pipeline, and revenue growth for North America and drive alignment with EMEA and APAC.
Own and manage end-to-end campaign strategy and execution across multiple channels, including digital, paid media, email, content syndication, and partner programs.
Lead inbound marketing initiatives to increase website traffic, improve conversion rates, and generate high-quality leads.
Plan and execute virtual and in-person events (including webinars, field events, and trade shows) to drive pipeline and accelerate deals.
Oversee lead lifecycle management, including lead capture, scoring, routing, nurturing, and handoff to Sales.
Partner closely with Sales and SDR teams to ensure alignment on lead quality, follow-up, and pipeline progression.
Work closely with digital marketing on paid acquisition programs across search, social, display, and retargeting channels.
Collaborate with content and product marketing to develop compelling assets that support campaigns and buyer journeys.
Monitor, analyze, and report on campaign performance, pipeline contribution, CAC, and ROI - delivering actionable insights and recommendations.
Own demand generation technology stack and work with RevOps to ensure data integrity, tracking, and attribution.
Continuously test, iterate, and optimize campaigns to improve performance across all stages of the funnel.
Manage budgets effectively, allocating spend to the highest-performing channels and programs.
How You Will Succeed
Drive consistent growth in marketing-sourced and marketing-influenced pipeline and revenue.
Improve lead quality, conversion rates, and sales velocity through effective targeting and nurturing strategies.
Build scalable, repeatable demand generation programs that support rapid company growth.
Deliver clear, actionable reporting that connects marketing activities to business outcomes.
Establish strong alignment with Sales and cross-functional teams to maximize pipeline impact.
Effectively inspire and manage any direct reports.
Create a culture of experimentation, accountability, and continuous optimization within the demand generation function.
What We're Looking For
8-10+ years of experience in demand generation or growth marketing, preferably in B2B SaaS or ecommerce technology.
Proven track record of building and scaling multi-channel demand generation programs that drive pipeline and revenue.
Deep experience with campaign management, inbound marketing, lead lifecycle management, and marketing automation.
Strong analytical skills with experience in reporting, attribution modeling, and performance optimization.
Experience managing events (virtual and in-person) as a core demand generation channel.
Familiarity with modern marketing tech stacks (e.g., marketing automation platforms, CRM systems, analytics tools, and ad platforms).
Demonstrated ability to work cross-functionally with Sales, the wider Marketing team, Partner teams and RevOps teams.
Excellent communication and leadership skills, with experience managing or mentoring team members.
Highly organized, detail-oriented, and comfortable operating in a fast-paced, high-growth environment.
Benefits
Open PTO
Company-paid health, dental, and vision insurance
Medical and dependent care FSA
Company-paid Short Term and Long Term Disability
Company-paid Life and AD&D
Voluntary benefits including critical illness, accident, legal services, and pet insurance
401(k) plan with employer match
Flexible work environment. Office, hybrid, or remote.
