Senior Manager, Customer Strategy
Role reports to:Director Cust Strat OGX Rogaine Incub
Location:North America, United States, New Jersey, Summit
Work Location:Hybrid
What you will doThe Senior Manager, Customer Strategy - Incubator will lead the development and execution of customer-centric strategies to deliver
profitable omni-channel growth across a dynamic portfolio of emerging brands. This role sits at the intersection of
customer, category, and brand strategy, translating enterprise priorities and performance insights into
actionable customer plans and execution.
This leader will act as a
strategic connector across Customer Development, Brand, Finance, Demand Planning, and eCommerce teams, ensuring alignment from strategy through execution while accelerating growth for incubator brands.
Key ResponsibilitiesCustomer Strategy & Business Leadership- Lead end-to-end development of customer strategies and joint business plans (JBP) across key retailers and channels
- Identify and activate growth levers (distribution, pricing, promotion, assortment, and shelving) to close gaps vs. plan
- Translate brand/category strategies into customer-specific activation plans that drive incremental growth
- Own customer-facing narratives including line reviews, top-to-tops, and business updates
Incubator Growth Acceleration- Drive scaled growth for emerging/early-stage brands by building repeatable customer playbooks
- Identify whitespace opportunities, test-and-learn pilots, and new route-to-market strategies
- Balance speed vs. rigor in decision making to support agile incubation models
Data-Driven Insights & Storytelling- Leverage syndicated data (IRI/Nielsen), panel data, and eCommerce analytics to inform strategy
- Translate complex data into clear, persuasive recommendations to influence senior leaders and customers
- Monitor performance, diagnose gaps, and adjust plans to optimize results
Cross-Functional Leadership- Serve as the central integrator across Brand, Finance, Demand Planning, Supply, and Category teams
- Ensure alignment between IBP, customer plans, and execution
- Influence without authority to drive outcomes across matrixed teams
Team Leadership & Talent Development- Manage and coach direct reports (A4 level), driving capability building and performance
- Foster a culture of ownership, agility, and continuous improvement
- Develop talent pipelines and succession plans within Customer Strategy
Financial & Operational Ownership- Manage forecasting inputs, trade investment recommendations, and budget alignment
- Evaluate ROI of customer investments and optimize resource allocation
- Ensure execution against timelines, deliverables, and financial targets
What we are looking forRequired Qualifications
- A minimum of a Bachelor's degree required
- 8+ years of experience in customer strategy, sales strategy, category/insights, or related roles
- Proven ability to lead customer-facing strategy and execution across major retailers
- Strong analytical capabilities with experience using syndicated and shopper data
- Demonstrated experience leading and developing teams
- Strong communication and influencing skills across senior stakeholders
Preferred Qualifications
- Experience in CPG, Health, Beauty, or Incubator/Emerging brand environments
- Expertise in omnichannel and eCommerce strategy (Amazon, omnichannel retail)
- Experience working in high-growth or ambiguous environments
- Strong financial acumen (forecasting, trade optimization, P&L understanding)
- Experience translating insights into customer-facing storytelling and sell-in strategies
#LI-AP1What's in it for youAnnual base salary for new hires in this position ranges:
$153,850.00 - $217,200.00
This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.
- Competitive Benefit Package*
- Paid Company Holidays, Paid Vacation, Volunteer Time & More!
- Learning & Development Opportunities
- Kenvuer Impact Networks
- This list could vary based on location/region
*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
